Assistant Brand Manager – Yorkville University – Toronto, ON

Company: Yorkville University

Location: Toronto, ON

Expected salary:

Job date: Thu, 10 Jul 2025 06:24:18 GMT

Job description: We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It’s also a call-back to the transformative power of education itself.Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.Who we needReporting to the Brand Director, we have a contract opportunity for an Assistant Brand Manager. You will focus on leading and supporting international brand marketing initiatives, as well as implementing marketing campaigns to drive international student recruitment for Yorkville University and the Toronto Film School. Drawing on your understanding of the creative production process, you will manage offline and online marketing projects from kickoff to delivery, including the development of traditional paper-based collateral, email, web, and social media campaigns, as well as television and radio commercials, and in-person event presence. You will work with internal and external teams to drive decisions and next steps, ensuring the completion of brand-related tasks.This is a full-time, contract opportunity covering a maternity leave for 14-20 months. It is a hybrid role, working both remotely and 2-3 days a week at our downtown Toronto office.Who you areYou are an experienced brand marketer with the hustle and detail-oriented nature to manage multiple projects simultaneously. You may come from an agency or corporate environment and want a role with global reach and the rewarding outcome of connecting international students to world-class, inclusive higher education.What’s in it for youOwnership. You will grow your internal network and influence, proactively and autonomously, ensuring transparent and timely communication with the Marketing and Student Recruitment teams. You will have the chance to shape deliverables, taking and incorporating feedback, and collaborating to oversee the development and execution of timely, relevant, and engaging offline and online marketing and sales collateral.Impact. We are disrupting traditional post-secondary learning. Yorkville University and Toronto Film School are forward-thinking institutions. You will be part of a highly collaborative team committed to articulating and reflecting the university’s student recruitment goals, as well as creating access to further education for international students. You will be part of an organization that has a national influence, a cross-country presence, and deep connections globally in every sector.As our Assistant Brand Manager, you will:

  • Support brand marketing. You will assist with supervising tasks and responsibilities focused on brand marketing to support corporate strategic imperatives. You will uphold the integrity of all brand and advertising assets in compliance with regulatory standards set by governing authorities.
  • Lead. You will lead international marketing initiatives across Yorkville University and Toronto Film School, in alignment with enrollment goals.
  • Manage projects and initiatives. You will manage a streamlined workflow with internal and external teams for projects that include print (brochures, presentations), digital (Email, CRM, web, and ads), and video, with a focus on process efficiencies. You will set up project timelines, coordinate meetings, manage project tickets, and oversee the approvals and sign-off process to ensure timely campaign execution.
  • Execute. You will collect stakeholder input to update marketing assets (e.g., web pages, brochures), ensuring accuracy and consistency of program information and policies across all marketing channels.
  • Conduct reviews. You will monitor brand social media channels and conduct social listening to help inform strategy and response planning. You will periodically conduct competitor reviews to help inform positioning and campaign development.
  • Support data analysis. You will assist with campaign performance tracking and reporting by supporting data analysis and monitoring outcomes at the program level. You will support the review of data, policies, procedures, programs, technologies, and resources, as well as the implementation of updates related to brand marketing.
  • Collaborate. You will work with cross-functional colleagues in Marketing, Communications, Academics, and other departments to ensure alignment and integration. You will maintain communication and coordination with external teams, including the On-Campus Team, education aggregators, vendors (e.g., merchandise and print partners), and agencies.

What you bring:

  • The experience. You hold a Bachelor’s degree (or international equivalent) in Marketing, Business Management, or a related discipline. You with direct experience in offline (traditional), digital, and social media marketing. International student experience is an asset. You are highly creative and analytical.
  • The project management. You have experience managing and prioritizing the execution of multiple concurrent marketing deliverables and projects. You can create and maintain project plans, follow up with cross-functional team members, and adhere to shortened timelines. You have strong time management skills and a high attention to detail. You are meticulous about tracking deliverables, creating documentation, and ensuring effective communication and status updates. You are comfortable following structured processes and making decisions independently.
  • The technical skills. You are data-driven, able to understand, develop, and manage marketing reports, leveraging information to form actionable insights. You are highly proficient with MS Office and Marketo. You can quickly learn new tools.
  • The interpersonal skills. You have exceptional verbal and written communication skills. You can build trusting, influential relationships with internal business partners (directors, managers, professionals). You thrive in a collaborative role as part of a cross-functional team and can take and apply direction.

Why work at Yorkville University and Toronto Film School?

  • An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.
  • The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees—and ultimately, our students —from mentorship to teaching, from creative outlets to analytical ones.
  • A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
  • The opportunity to grow with access to free courses, certifications and programs – right up to our Masters’ offerings.

Join usWe welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.What you can expect from our hiring process:

  • A virtual interview with a Talent Advisor discussing your interest in the role and the company.
  • An interview with the current Assistant Brand Manager. This is an opportunity to gain an understanding of the day-to-day work, the cross-functional collaboration, and the overall needs of the cross-functional team.
  • An interview with the Director, Brand Marketing and the VP, Student Recruitment. You will gain an understanding of how brand Marketing supports International Student Recruitment and the variety of campaigns and collateral.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School, and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability, please notify Human Resources at 1-877-429-4029.#LI-Hybrid
#LI-DNIPowered by JazzHR

Yorkville University and Toronto Film School are seeking a visionary Assistant Brand Manager to lead international marketing initiatives aimed at recruiting students. This role involves managing various marketing projects across traditional and digital channels, ensuring brand integrity and compliance, and enhancing the student experience. The ideal candidate will have a background in marketing, project management skills, and a creative approach to problem-solving. This position is a full-time, hybrid contract role lasting 14-20 months, primarily focused on disrupting traditional education models. The organization values diversity and offers opportunities for career growth, training, and fostering an inclusive environment. Interested candidates are encouraged to apply even if they meet 70% of the qualifications.

Marketing Automation Specialist – Yorkville University – Toronto, ON

Company: Yorkville University

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Jul 2025 06:23:48 GMT

Job description: We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It’s also a call-back to the transformative power of education itself.Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.Who we needReporting to the Director, Digital Marketing, we are looking for a Marketing Automation Specialist to join our Marketing and Communications team. You will be responsible for the planning, optimization, and tactical execution of automated email campaigns, integration of marketing technologies, and initiation of new lifecycle marketing projects. You will support the overall Marketing and Communications team, the Admissions team, and external vendors, looking for ways to improve and personalize the prospective student experience through marketing automation technologies in alignment with our corporate strategic imperatives.This is a full-time hybrid role, working two days a week in our downtown Toronto office.What’s in it for youInfluence and ownership. You will have the opportunity to shape multi-channel marketing campaigns from the ground up, working directly with Brand Marketing and Sales to develop strategies that drive student engagement. Your insights will influence how we personalize journeys, optimize lead flows, and increase conversion rates—backed by the autonomy to test, iterate, and innovate. You will go beyond campaigns to help evolve our marketing automation practice.Cross-functional exposure and visible impact. You will collaborate with internal partners across Marketing, Admissions, and external vendors, ensuring alignment and consistency in messaging and timing. You will gain exposure to end-to-end campaign development and have a direct hand in delivering measurable results that impact enrollment. Your work will be seen, valued, and connected to key institutional goals.Professional development. Yorkville is a progressive, forward-thinking, innovative university that is disrupting traditional post-secondary education. You will be supported by a manager and a team that prioritizes knowledge sharing, skills growth, and opportunities to lead projects, learn new tools, and gain certifications.As our new Marketing Automation Specialist, you will:

  • Create and execute campaigns. You will collaborate with Marketing team members to design and deploy automated campaigns that reflect the brand visions of Yorkville University and Toronto Film School. You will support the entire campaign lifecycle, including lead generation, nurturing, reactivation, and event marketing.
  • Build and execute. You will architect and implement marketing solutions across multiple platforms—email, SMS, WhatsApp, Messenger, and chatbots—while maintaining cohesive development standards.You will build and manage nurture programs, event campaigns, drip sequences, email blasts, and A/B tests to support student acquisition goals.
  • Customize and optimize. You will develop and maintain audience segmentations, lead scoring models, and nurturing journeys to personalize the student experience. You will use tokens, snippets, and dynamic content to streamline execution and drive conversion. You will ensure that all programs are CASL-compliant and aligned with best practices in data governance.
  • Maintain data integrity. You will maintain and update the Marketo database, ensuring data hygiene, segmentation accuracy, and adherence to CASL and data governance standards. You will review email assets to ensure proper use of personalisation, tokens, and dynamic content to improve engagement and campaign relevance. You will uphold the integrity of data privacy and compliance across all marketing automation practices.
  • Analyze performance. You will create dashboards and reports to measure campaign effectiveness, deliver actionable insights, and model revenue impact across email, Facebook/Meta, Google, and LinkedIn channels. You will assign lead quality scores and run data queries to track application behaviour and funnel progression.
  • Support tools and strategy. You will manage lead flow, campaign development, and nurturing programs using our CRM and Marketo. You will troubleshoot processes, maintain campaign schedules, manage integrations, and support strategic lifecycle marketing initiatives that re-engage leads and improve conversion. You will engage in the collection, review, and analysis of campaign and audience data, while adhering to established policies, procedures, and program guidelines.
  • Support the team. You will actively support the day-to-day responsibilities of the performance marketing team and participate in small projects under the guidance of leadership. You will contribute to marketing projects and cross-functional initiatives that support our broader strategic imperatives.
  • Collaborate across teams. You will work closely with the Brand, Digital, and Admissions teams to align messaging, timelines, and campaign execution. You will maintain strong working relationships with external vendors and partners to support the development of integrated marketing strategies. You will collaborate with colleagues across departments on initiatives that support our corporate strategic imperatives.

What you bring:

  • The education and experience. A degree in Marketing, Business, IT, or a related field. You have experience with CRMs and marketing automation tools such as Marketo, Salesforce Marketing Cloud, HubSpot, or similar. You have built and executed lifecycle marketing campaigns and demonstrated how automation improves results. Experience working in fast-paced environments and with paid media, HTML, or CSS is considered an asset.
  • The skills. You are confident using HTML and CSS to design and adjust email templates. You understand the marketing funnel, personalization strategies, and how to optimize campaigns through automation. You have strong analytical abilities and can clearly summarize and present data-driven insights. You are proficient with Microsoft Office tools, including Excel, PowerPoint, Word, and Teams.
  • The mindset. You have a growth mindset and are eager to learn new tools and technologies. Experience with Marketo is highly preferred, but if you have used similar platforms and are willing to learn Marketo, we will support you with training and certification. You are detail-oriented, organized, and capable of balancing multiple projects and deadlines.
  • The communication. You are a strong, strategic communicator who can collaborate with teams and build trusted relationships. You are supportive when working with others to get things done, particularly with internal stakeholders such as the Admissions team. You understand that marketing automation is a value-add and can alleviate manual work to help convert prospective students into applicants.
  • The commitment. You take ownership of your responsibilities and their impact. You embrace change, identify solutions, and support our mission of championing student success. You contribute to a workplace where team members can thrive and be their best selves.

Why work at Yorkville University and Toronto Film School?

  • An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.
  • The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees – and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
  • A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
  • The opportunity to grow with access to free courses, certifications and programs – right up to our Masters’ offerings.

Join usWe welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.What you can expect from our hiring process:

  • A virtual interview with a Talent Advisor to discuss your interest in the role and your experience.
  • A panel interview with the Director, Digital Marketing and the Marketing Automation Manager. This is an opportunity to explore how your experience aligns with the needs of the team and the organization. You will have an opportunity to ask questions about the role and the deliverables.
  • A virtual interview with the Brand Team. You will have the opportunity to ask and answer questions about marketing automation campaigns, collaboration, and the organization’s culture.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability, please notify Human Resources at 1-877-429-4029.#LI-Hybrid
#LI-DNIPowered by JazzHR

Yorkville University and Toronto Film School seek innovative individuals for a Marketing Automation Specialist role. This position, reporting to the Director of Digital Marketing, entails planning and executing automated email campaigns and optimizing marketing technologies to enhance prospective student experiences. The role fosters collaboration across teams, promotes professional development, and emphasizes student-centered values.

Key responsibilities include:
– Designing and deploying marketing campaigns.
– Implementing automation across various platforms.
– Personalizing campaigns through audience segmentation.
– Maintaining data integrity and compliance.
– Analyzing campaign performance and facilitating strategic initiatives.

Candidates should possess a relevant degree, experience with CRM/marketing tools (preferably Marketo), and strong analytical and communication skills. Yorkville University champions diversity and inclusion and offers opportunities for growth and career development. Interested applicants are encouraged to apply even if they meet only 70% of qualifications. The hiring process includes virtual interviews and a commitment to accessible practices.

Manager, Sales Enablement – Yorkville University – Toronto, ON

Company: Yorkville University

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Jun 2025 02:33:29 GMT

Job description: About Us:We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It’s also a call-back to the transformative power of education itself. Seek a career that will challenge you to make a meaningful difference through work with a passionate, empowered team in an environment where your voice matters and your ideas are always important.If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us. Who we need:Reporting to the Director, Sales Enablement, the Manager, Sales Enablement, plays a critical role in optimizing sales and skills development programs through onboarding, training, and on-going recruitment sales enablement projects, which aligns with the department’s strategic priorities to improve conversion performance and increase revenue. Additionally, the Manager, Sales Enablement, leverages recruitment-related data, such as key performance indicators (KPIs) and CRM system reports to deliver scalable learning solutions, performance coaching, and process optimizations using a blend of instructional design expertise and sales process insights. As a People Leader, they foster a working environment where all team members can be their best selves, grow and thrive, to support our corporate mission of championing student success. The Student Recruitment department is the first point of contact for learners seeking admission to Yorkville University/Toronto Film School and sets the tone for students’ experience at our institution. Remaining true to our values, this position ensures that an exceptional standard and industry-leading student recruitment service is provided to students considering Yorkville University/Toronto Film School as a study destination. What you will do:

  • Collaborate with the Director, Sales Enablement, to build and deliver scalabe training programs and performance improvement initiatives.
  • Translate department KPIs and goals into actionable enablement programs that improve outcomes at each stage of the new student journey.
  • Design and develop interactive e-learning content and digital courses using LMS-compatible tools.
  • Apply instructional design metholodologies to create engaging, high-impact learning experiences that drive improved conversion rates.
  • Facilitate onboarding and ongoing coaching programs (virtual and in-person where applicable) to elevate Advisor performance.
  • Partner with student recruitment leadership to implement coaching frameworks and feedback loops.
  • Audit Advisor interactions, CRM data, and KPIs to ensure compliance and adherence to established protocols, best practices, and processes to ensure sales excellence.
  • Support initiatives that simplify and standardize sales workflows and processes in collaboration with the recruitment team, marketing, student finance, student services, and the registrar’s office.
  • Collaborate with IT to support tech enablement and enhancement projects.
  • Create and maintain centralized resources (guides, checklists, e-learning content), accessible through the sales enablement platform.
  • Champion a culture of continuous growth and improvement.

What you bring:

  • 5+ years of experience in sales enablement, instructional design or a related field, preferably in education, student recruitment, or B2C sales environments.
  • Bachelor’s degree, or master’s degree, in a related discipline (or international equivalent).
  • Ability to demonstrate knowledge and experience in teaching, training, coaching, oboarding, lead generation, sales techniques and strategies, marketing and communication strategies, student support strategies. Including, but not limited to: current applicable legislation and compliance requirements, determining strategies for short-term goals; sharing of best practices to optimize the student and/or employee experience; and fostering a team environment in support of the corporate strategic imperatives.
  • Proven experience designing and deploying e-learning modules using Articulate Rise, Storyline, or similar authoring tools.
  • Strong knowledge and application of instructional design principles and frameworks such as ADDIE, SAM, or Bloom’s Taxonomy.
  • Knowledge and/or experience in people leadership, including fostering inclusive working environments, managing team responsibilities, coaching, and performance management.
  • Strong collaborator and an ability to work in a complex environment.
  • Strong verbal and written communication skills, with strong MS Office skills (PowerPoint, Word, Excel, and Teams).

What’s in it for you:We provide a transformative, accessible and flexible higher education environment, our team shares a passion for learning, teaching, and growing. We nurture an inclusive, supportive, and diverse work environment throughout our three campus locations.

  • Health Benefits
  • Dental Coverage
  • Retirement Savings Plan
  • Competitive Salary
  • Fun, competitive, and challenging work environment
  • Incentives and rewards
  • Career growth
  • Free Tuition for all Yorkville University Programs
  • Employee and Family Assistance Program

What does the best of all worlds mean at Yorkville University:

  • An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools, and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current, and be future-forward.
  • The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees – and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
  • A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
  • The opportunity to grow with access to free courses, certifications, and programs – right up to our Doctorate offerings.
  • An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits, including a wide breadth of wellness services, and a work-life balance.

Join us:We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest now.Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability, please notify our People Team at 1-866- 467-0661.

Summary of Job Posting for Yorkville University

About Us:
Yorkville University seeks visionary, self-starting individuals eager to transform education. The university is committed to creating inspiring, inclusive educational experiences for students everywhere. By joining Yorkville, candidates will be able to push boundaries, contribute to positive change, and work collaboratively in a supportive environment.

Position Overview:

  • Role: Manager, Sales Enablement
  • Reports To: Director, Sales Enablement
  • Key Responsibilities:
    • Develop and deliver scalable training programs to improve sales performance.
    • Create engaging e-learning content using instructional design methodologies.
    • Facilitate onboarding and coaching for staff while auditing performance metrics.
    • Collaborate across departments to enhance sales processes and tech capabilities.
    • Maintain organized resources for team members.

Qualifications:

  • Over 5 years of experience in sales enablement or instructional design, preferably in education or B2C sales.
  • Relevant degree and experience in teaching, training, and performance management.
  • Proficient in instructional design tools and principles.
  • Strong communication and collaboration skills.

Benefits:

  • Competitive salary and comprehensive health and dental benefits.
  • Opportunities for career growth and professional development, including free tuition for Yorkville programs.
  • A diverse and supportive work environment that values innovation and inclusivity.

Commitment to Diversity:
Yorkville University encourages applications from diverse backgrounds and is committed to equity and inclusion in its workforce. Accommodations are available for candidates with disabilities during the hiring process.

Closing Statement:
Candidates who meet 70% of the qualifications are encouraged to apply, emphasizing that diversity and inclusion are at the core of Yorkville’s values.

Marketing Automation Specialist – Yorkville University – Toronto, ON

Company: Yorkville University

Location: Toronto, ON

Expected salary:

Job date: Wed, 04 Jun 2025 05:55:37 GMT

Job description: We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It’s also a call-back to the transformative power of education itself.Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.Who we needReporting to the Director, Digital Marketing, we are looking for a Marketing Automation Specialist to join our Marketing and Communications team. You will be responsible for the planning, optimization, and tactical execution of automated email campaigns, integration of marketing technologies, and initiation of new lifecycle marketing projects. You will support the overall Marketing and Communications team, the Admissions team, and external vendors, looking for ways to improve and personalize the prospective student experience through marketing automation technologies in alignment with our corporate strategic imperatives.This is a full-time hybrid role, working two days a week in our downtown Toronto office.What’s in it for youInfluence and ownership. You will have the opportunity to shape multi-channel marketing campaigns from the ground up, working directly with Brand Marketing and Sales to develop strategies that drive student engagement. Your insights will influence how we personalize journeys, optimize lead flows, and increase conversion rates—backed by the autonomy to test, iterate, and innovate. You will go beyond campaigns to help evolve our marketing automation practice.Cross-functional exposure and visible impact. You will collaborate with internal partners across Marketing, Admissions, and external vendors, ensuring alignment and consistency in messaging and timing. You will gain exposure to end-to-end campaign development and have a direct hand in delivering measurable results that impact enrollment. Your work will be seen, valued, and connected to key institutional goals.Professional development. Yorkville is a progressive, forward-thinking, innovative university that is disrupting traditional post-secondary education. You will be supported by a manager and a team that prioritizes knowledge sharing, skills growth, and opportunities to lead projects, learn new tools, and gain certifications.As our new Marketing Automation Specialist, you will:

  • Create and execute campaigns. You will collaborate with Marketing team members to design and deploy automated campaigns that reflect the brand visions of Yorkville University and Toronto Film School. You will support the entire campaign lifecycle, including lead generation, nurturing, reactivation, and event marketing.
  • Build and execute. You will architect and implement marketing solutions across multiple platforms—email, SMS, WhatsApp, Messenger, and chatbots—while maintaining cohesive development standards.You will build and manage nurture programs, event campaigns, drip sequences, email blasts, and A/B tests to support student acquisition goals.
  • Customize and optimize. You will develop and maintain audience segmentations, lead scoring models, and nurturing journeys to personalize the student experience. You will use tokens, snippets, and dynamic content to streamline execution and drive conversion. You will ensure that all programs are CASL-compliant and aligned with best practices in data governance.
  • Maintain data integrity. You will maintain and update the Marketo database, ensuring data hygiene, segmentation accuracy, and adherence to CASL and data governance standards. You will review email assets to ensure proper use of personalisation, tokens, and dynamic content to improve engagement and campaign relevance. You will uphold the integrity of data privacy and compliance across all marketing automation practices.
  • Analyze performance. You will create dashboards and reports to measure campaign effectiveness, deliver actionable insights, and model revenue impact across email, Facebook/Meta, Google, and LinkedIn channels. You will assign lead quality scores and run data queries to track application behaviour and funnel progression.
  • Support tools and strategy. You will manage lead flow, campaign development, and nurturing programs using our CRM and Marketo. You will troubleshoot processes, maintain campaign schedules, manage integrations, and support strategic lifecycle marketing initiatives that re-engage leads and improve conversion. You will engage in the collection, review, and analysis of campaign and audience data, while adhering to established policies, procedures, and program guidelines.
  • Support the team. You will actively support the day-to-day responsibilities of the performance marketing team and participate in small projects under the guidance of leadership. You will contribute to marketing projects and cross-functional initiatives that support our broader strategic imperatives.
  • Collaborate across teams. You will work closely with the Brand, Digital, and Admissions teams to align messaging, timelines, and campaign execution. You will maintain strong working relationships with external vendors and partners to support the development of integrated marketing strategies. You will collaborate with colleagues across departments on initiatives that support our corporate strategic imperatives.

What you bring:

  • The education and experience. A degree in Marketing, Business, IT, or a related field. You have experience with CRMs and marketing automation tools such as Marketo, Salesforce Marketing Cloud, HubSpot, or similar. You have built and executed lifecycle marketing campaigns and demonstrated how automation improves results. Experience working in fast-paced environments and with paid media, HTML, or CSS is considered an asset.
  • The skills. You are confident using HTML and CSS to design and adjust email templates. You understand the marketing funnel, personalization strategies, and how to optimize campaigns through automation. You have strong analytical abilities and can clearly summarize and present data-driven insights. You are proficient with Microsoft Office tools, including Excel, PowerPoint, Word, and Teams.
  • The mindset. You have a growth mindset and are eager to learn new tools and technologies. Experience with Marketo is highly preferred, but if you have used similar platforms and are willing to learn Marketo, we will support you with training and certification. You are detail-oriented, organized, and capable of balancing multiple projects and deadlines.
  • The communication. You are a strong, strategic communicator who can collaborate with teams and build trusted relationships. You are supportive when working with others to get things done, particularly with internal stakeholders such as the Admissions team. You understand that marketing automation is a value-add and can alleviate manual work to help convert prospective students into applicants.
  • The commitment. You take ownership of your responsibilities and their impact. You embrace change, identify solutions, and support our mission of championing student success. You contribute to a workplace where team members can thrive and be their best selves.

Why work at Yorkville University and Toronto Film School?

  • An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.
  • The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees – and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
  • A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
  • The opportunity to grow with access to free courses, certifications and programs – right up to our Masters’ offerings.

Join usWe welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.What you can expect from our hiring process:

  • A virtual interview with a Talent Advisor to discuss your interest in the role and your experience.
  • A panel interview with the Director, Digital Marketing and the Marketing Automation Manager. This is an opportunity to explore how your experience aligns with the needs of the team and the organization. You will have an opportunity to ask questions about the role and the deliverables.
  • A virtual interview with the Brand Team. You will have the opportunity to ask and answer questions about marketing automation campaigns, collaboration, and the organization’s culture.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability, please notify Human Resources at 1-877-429-4029.#LI-Hybrid
#LI-DNIPowered by JazzHR

Yorkville University and Toronto Film School are seeking innovative and driven individuals to join their team, particularly for a Marketing Automation Specialist role. This position, reporting to the Director of Digital Marketing, focuses on planning, executing, and optimizing automated email campaigns to enhance prospective student experiences. The role emphasizes collaboration across teams, data integrity, performance analysis, and maintaining compliance with regulations.

Key responsibilities include:

– Creating and executing multi-channel marketing campaigns.
– Developing audience segmentations and nurturing journeys.
– Maintaining the Marketo database for data accuracy.
– Analyzing campaign effectiveness and generating actionable insights.
– Collaborating with various teams to ensure alignment in marketing efforts.

Candidates should possess a relevant degree, experience with CRMs and marketing tools, strong analytical skills, and excellent communication abilities. A commitment to continuous learning and diversity is encouraged.

Yorkville University promotes a progressive workplace culture that values innovation, accessibility, and professional development, including free courses and certifications. Interested candidates are invited to apply even if they meet 70% of the required qualifications. The hiring process includes virtual interviews focusing on alignment with the role and organizational culture.

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