JLL seeks an accomplished marketing professional to develop and deliver marketing strategies for the core services represented by the JLL Canada Capital Markets business. The qualified candidate will work collaboratively with Capital Markets & Marketing leadership to execute objective-driven programs and initiatives that align with executive management priorities, advance the JLL brand, support the sales cycle with a marketing communications strategic lens from proposals to deal announcements, and increase efficiencies and effectiveness of marketing communications for the team.
The Role
The Senior Marketing Associate leads high-revenue-producing projects and complex marketing strategies within a designated region/team. This individual is the first point of contact for brokers and Marketing & Brokerage Support Team Leads alike when it comes to addressing marketing needs for the GTA Capital Markets team. They are responsible for marketing planning and for driving the business line and property marketing strategy by working closely with their designated brokerage team from start to finish (proposals to deal announcements) and partnering with stakeholders to create and/or commission the necessary marketing deliverables for a project.
The Senior Marketing Associate is the “voice” of the local market to the national business lines or national programs and is there to ensure business goals and client expectations are met and exceeded for each project. They will drive the prompt creation and delivery of complex business line collateral and other sales materials, digital channel management, marketing campaign execution, and overall project management for a variety of marketing and sales support initiatives.
This multi-faceted role requires someone with strong organizational and project management skills with an ability to multi-task in a fast-paced environment. This individual must be a strategic marketer; intentional in their efforts so that they help to build the brand, deliver a best-in-class user experience and work to drive continuous improvement for business development and property marketing campaigns to support the overall business.
The Senior Marketing Associate will collaborate with peers in their market, as well as across all markets nationally and in the Americas. Sharing of best practices, templates, tools, and ideas is a key contributor to the success of the Marketing & Brokerage Support organization. The Senior Marketing Associate will also partner with the Brokerage Coordinator team to work together to improve output and the product our team delivers to clients and the market.
The role will require a level of autonomy in the execution of initiatives and tasks once a collaborative process defines the prioritized strategy. A candidate that is resourceful, nimble, and willing to think “big” will find tremendous satisfaction and success in this role.
Essential Duties and Responsibilities:
Marketing planning and strategy execution for complex projects
Responsible for customer-centric go-to-market strategy, planning, and stakeholder engagement to ensure business goals are met
Create and execute innovative, integrated marketing strategies that target key client segments based on business priorities and leverage a broad spectrum of mediums: digital marketing, social media, events, PR, advertising, sponsorships, campaigns, etc.
Initiation/ideation of relevant marketing programs that resonate with local business line nuances and drive sales
Develop content in support of a variety of marketing activities including digital campaigns, brochure development, direct mail campaigns, special projects, etc.
Develop and manage business line events and look for relevant opportunities to profile the Capital Markets Leadership through industry events, in partnership with the National Marketing Team and Communications Manager.
Concept and execution of all property marketing initiatives, including but not limited to new business pitching, presentations, proposals, RFPs, brochures, email campaigns, landing pages, etc.
Develop and maintain a cohesive suite of baseline collateral and templates including statistics, rankings, case studies, and presentations
Actively participate in team workflow management to ensure collaboration and connectivity with other business lines regionally and nationally
Partner with Marketing & Brokerage Support Team Lead, Design Hub, Brokerage Coordinators, and peers across the country to execute best-in-class property marketing plans
Attend and participate in all Marketing and Brokerage Support meetings led by National Marketing and/or the Marketing & Brokerage Support Team Lead
List maintenance for property email and direct email campaigns, segmenting client and prospective client audiences based on needs and preferences
Utilize Eloqua (email campaign tool) to plan and execute email campaigns for clients, properties, brand awareness, etc.
Monitor performance and success metrics of the business line’s property marketing initiatives, campaigns, and deliverables to improve future strategy and tactics
Act as a brand steward on all marketing and sales collateral
Knowledge, Skills & Abilities
Superior written and verbal communication skills
Experience translating business needs/challenges into marketing solutions
Proven project management capabilities and organizational skills
Positive, can-do attitude in the face of complication or adversity
Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
Experience managing initiatives and programs across traditional and digital marketing channels
Understanding of and commitment to superior client service (internally and externally)
High level of resourcefulness
Ability to thrive in a fast-paced work environment with demanding workloads
Ability to identify, communicate and solve problems quickly
Assertive and deadline-oriented
Comfortable and confident in conducting client presentations
Impeccable attention to detail
Ability to work in a team environment and juggle multiple projects simultaneously
Creative, “big picture” thinker
Qualifications:
Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other relevant fields; or commensurate education/experience required
Minimum 4-8 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
Knowledge of MS Word, PowerPoint, Excel required
Knowledge of Adobe Creative Suite, particularly InDesign and Photoshop
Strong digital skills with the ability to master new technologies
Experience working with marketing automation tools, Eloqua preferred
Senior Marketing Associate
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