Content Marketing ManagerCrowdRiff3.0Toronto, ON•Remote Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals. 30+ days ago·More…View all CrowdRiff jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

What’s CrowdRiff?
Great visuals tell stories that touch hearts, open minds, and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to connect destinations, travellers, and locals alike with the captivating imagery that makes a real impact. As a market leader in travel and tourism technology, we help get people excited to scuba dive in Tahiti, explore Napa’s wine country, and bungee jump in Queenstown. CrowdRiff enables travel marketers to effectively tell their destination’s story by sourcing, organizing, and publishing visuals at scale.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Every day, we work (remotely for now) across teams, departments and even oceans to reach our goals, and delight our customers. If you’re passionate about helping people uncover the authentic stories about destinations around the world, you’re just our type.

Your Role: Content Marketing Manager
With over 800 destinations and travel brands as customers, we’ve developed a strong brand and deep knowledge of the destination marketing space. We need someone to join our marketing team and help us leverage that knowledge to attract and welcome more destinations into the CrowdRiff community.
We are looking for a creative and enthusiastic Content Marketing Manager to join the CrowdRiff Marketing Team. Your mission will be to manage our content marketing needs across the business, with a focus on building and converting our destination marketing audiences across key geographies like Europe and North America.
You will be responsible for creating high-quality content, generating brand awareness in emerging markets like Europe, and growing our blog and newsletter subscribers.
Reporting to our Content Marketing Lead, you will join the CrowdRiff Marketing Team but can also expect to work very closely with our Customer Success and Sales teams.

What You’ll Do:

    • Create content on a weekly basis to drive brand awareness, highly qualified leads, and conversion (examples include ebooks, white papers, infographics, guides, templates, etc.)
    • Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals
    • Collaborate with the rest of the Demand Generation Team to build full-funnel and integrated marketing programs using paid, social, and SEO
    • Partner with our brand team to leverage things like Stories, short-form video, and other creative formats to drive traffic to our website and content from social media

What You’ll Bring:

    • 2-3 years of experience in a similar role
    • Comfort operating at both a strategic and tactical level – you’re equally comfortable developing campaign plans as you are executing them
    • Familiarity with common marketing applications – you know how to leverage tools like Uberflip, Google Analytics, HubSpot, and Salesforce
    • An analytical approach – you love data and use it to inform your decisions
    • A collaborative attitude – you’re excited to be working with people from across the marketing and sales organizations and recognize the importance of collaboration
    • Experience working with different format types like video, social media content, etc.

Why Crowdriff!!

    • Interesting, challenging work + a friendly, inclusive culture
    • A generous vacation policy and unique travel-focused benefits. If you like, you’ll even be able to visit our client destinations around the globe!
    • Health Benefits (medical, dental, vision)
    • Macbook Pro
    • Flexible work hours
    • Weekly internal learning activities & quarterly hack events
    • Excited yet? Here’s more about us … visit our website or check us out on Instagram.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.

CrowdRiff is an equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.

Content Marketing Manager