ThoughtWire’s smart building and smart hospital software solutions empower its clients in commercial real estate and healthcare to optimize operations and improve occupant experience by orchestrating data from people, processes, and the connected building in a smart digital asset – the Built Environment Digital Twin.

ThoughtWire’s innovative applications, that are deployed in the cloud and on-premise, are all powered by ThoughtWire’s Built Environment Digital Twin, which breaks down silos of data to deliver the right information to the right people in context so they can take action. Whether it’s creating a seamless experience for office workers inside a building or streamlining clinical operations at a healthcare organization, ThoughtWire is determined to make built environments healthier, safer, and more efficient places to live, work and play.

What You’ll Be Doing

• Plan, develop, implement and maintain campaigns across all digital marketing and social media platforms (SEO / SEM, paid search, display, remarketing, social, PR, and advertising campaigns) to support audience and sales growth
• Maximize and manage digital marketing budget
• Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
• Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations
• Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
• Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations.

What You’ll Need

• Bachelor’s degree in Marketing or related field
• Minimum of 5 years of Digital and Email Marketing experience; experience in e-commerce operations, including knowledge of supply chain, fulfillment, digital marketing and customer service processes
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proficient with Google Marketing Tools (Webmaster, Analytics, AdWords, Merchant, Tag Manager) and/or IBM Core metrics
• Strong analytical skills and data-driven thinking
• Applied knowledge of web protocols (HTML 5). Must be able to program simple HTML pages
• Ability to express ideas clearly both in written and oral communications

Why you want to work for us:

• Great colleagues and meaningful socially impactful work
• Supportive mentorship framework and professional development stipend
• Competitive salary
• Flexible WFH/Work From Office
• Full benefits package from your start date – no waiting period!

ThoughtWire is an open and inclusive environment that values diversity and invests in the skills and growth of all our team members. We are non-traditional career path friendly, valuing the individual and their skills over the credentials they carry. ThoughtWire welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.