Company: Mediabrands
Location: Toronto, ON
Expected salary:
Job date: Sat, 07 Sep 2024 06:28:36 GMT
Job description: Position SummaryThe Data Platforms and Operations Coordinator will be positioned for rapid growth within the Digital group and will gain invaluable hands-on experience within the digital media marketplace. This entry-level role offers the chance to work with a wide variety of client planners, data & technical solutions providers, and has a substantial internal support system. This position offers an intense focus on developing expertise in this exciting space. Knowledge of digital advertising, display ad serving, and general digital media buying operations are assets for the ideal candidate. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the digital campaign management process- trafficking, pacing, quality assurance, optimization, reporting, and reconciliation.Key Responsibilities
- Maintain digital interactive campaigns for assigned agency clients using the digital media management platform by trafficking, pacing, optimizing, reporting, and reconciling the campaign as well as using various ad servers to upload creative and tagging.
- Determine and implement optimal campaign set-up including creative and tagging requirements, reporting metrics, and optimization strategies to ensure full impact and efficiency of the campaign.
- Operate as a key internal point of contact to planners for assigned client campaign operations: campaign build, optimization, analysis, troubleshooting, reporting, reconciliation, and related campaign
- Working with up to three agencies (UM, Initiative, Media Experts) and understanding and operating under their different workflows and processes.
- Handle multiple campaigns, multitasking and prioritizing accordingly.
- Working as a liaison with our external Ad Ops Hub, collaborating, troubleshooting, and providing guidance and support to ensure campaign success.
- Use Asana to effectively manage all tasks and deadlines
- Ensure alignment on processes for trafficking and site tagging are adhered
- Assist with the resolution of delivery and performance
- Communicate campaign optimization results to planners throughout campaign flight to prove value against campaign goals including viewability and
- Proactively ensure reconciliation for assigned agency clients is consistently up to date and meets all billing/fiscal deadlines.
- Identify missing or unpaid invoices and retrieve them from media partners.
- Actualize and reconcile delivered impressions against booked impressions as
- Update or create new training guides for the team as needed.
Desired Skills & Experience
- Post-secondary education – degree or diploma in marketing, commerce, communications, statistics, web development, or Information Technology
- High quantitative and analytical skills with the ability to draw insights based on
- Ability to investigate, analyze/solve problems, and communicate results clearly and concisely.
- Driven desire to develop and excel in a media operations career.
- Excellent communication skills (both written and verbal).
- Ability to work collaboratively as well as
- Highly developed organizational skills with strong attention to detail and
- Excellent ability to manage and prioritize time
- Proactive approach to problem-solving, assisting the team, self-development,
- Strong learning agility, with a passion for continuous
- Proficient in Word, PowerPoint, Microsoft Teams, and Asana.
- Advanced skills in Excel, including pivot tables, VLOOKUPs, and chart
- Understanding of HTML scripting, HTML5 creative, CSS, and Java Script
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to
The Data Platforms and Operations Coordinator is an entry-level role within the digital media marketplace that focuses on managing digital interactive campaigns for clients. Responsibilities include campaign maintenance, optimization, analysis, troubleshooting, and reporting. Desired skills include a post-secondary education in marketing or related field, quantitative and analytical skills, excellent communication, organizational skills, and proficiency in Microsoft Office and Asana. The role offers generous paid time off, a flexible work model, personal development opportunities, and the chance to be part of a global network of agencies. KINESSO is an equal opportunity employer with a focus on diversity and inclusion.