E INC is the parent company of EBlock, EDealer, and ABS, unifying our approach to products, services, and strategies under one Vision and one Mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail experiences. Our brands and their technologies make it easy for a vehicle to move between buyers and sellers throughout its entire ownership lifecycle. Learn more at https://e.inc/

About EDealer:

EDealer is a website and software supplier for the Automotive Industry. Our mission is simple: To ensure car dealers build great business and manage inventory. Steadfast in our commitment to create exceptional learning experiences for our clients, we are a passionate group of integrity-powered leaders who love to learn, grow and make a difference. Today we are focused on Merchandising Automation and Vehicle Optimization. Consistent with our long-term goals, our objective is to reduce the time required by dealers to reach the maximum number of customers with consistent accurate, merchandised inventory.

Summary

This role will be responsible to assist in the strategy, development and execution of digital marketing initiatives using a campaign automation platform. These initiatives include search advertising (PPC), display advertising, social media advertising, conversion optimization, and more. Prior experience is a definitive asset, but we are willing to train the right person.

What you’ll do:

• Manage digital advertising campaigns on prominent marketing platforms (including Google Ads, Facebook)
• Performance reporting with insights and optimization recommendations
• Develop and continuously improve campaigns, with an eye for how data metrics work with and influence each other
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Identify and propose areas of opportunity to expand digital advertising business for current clients
• Must be a team player who strives to do their role in helping a department excel, that is also comfortable working independently and taking ownership of their client accounts
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of campaigns for multiple clients
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis, with the ability to prepare proactively for client meetings
• Use Analytics & Google Tag Manager to track & report performance
• Comfortable and confident speaking directly with clients

What you need:

• General understanding the inner workings of websites, analytics, and digital advertising
• Proficiency in Google Sheets and Excel
• Extremely accountable, proactively solution-oriented, and resourceful
• Effective time management, consistency of process, and presentation skills
• Excellent verbal communication
• Willingness to learn

Working Conditions

• Full time, Monday through Friday
• Regular scheduled 1 on 1 meetings and team video calls
• Some occasional travel may be required for events/training
• Manual dexterity required to use desktop computer, phone and peripherals
• Overtime as required

E INC is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.