Digital Marketing Manager – Personal Health (Canada)
In this role, you have the opportunity to
Drive online excellence for media planning, campaign activation, and CRM and contribute to the growth in Philips brand preference and market share, while advancing Philips digital transformation journey as a global leader in Health Technology.
You are responsible for
Media planning and execution of Omni-channel activities – Paid media (Social, Programmatic, Affiliates) & Owned (CRM emails, Apps) supporting Personal Health Canada
Collaborating with the Canada marketing team in defining the media brief for campaigns, and ensuring targets are in line with overall business KPIs (i.e. revenue, brand preference and market share)
Briefing and coordinating with all external media agencies and/or Philips Media Activation Hub
Building CRM plans to grow the existing consumer base via product registrations and opt-in and scaling engagement within the existing consumer base
Owning the end to end execution of email/ app calendar deployment
Ensuring all media activation is in place and adjust campaigns/plans as needed
Partnering within the North America (NAM) Digital Center of Excellence (COE) to deploy new capabilities in media activation and CRM and/or enhance campaign planning through learnings
Leveraging data to support campaign optimization and continuous improvement (LEAN management) to drive ROI
Influencing future activation strategies by providing the marketing team with digital insights including but limited to campaign impact (visits, conversion, revenue), consumer and media channel insights.
Inputting and/or creating reporting and postmortems for all media activation outside the Activation Hub scope.
You are a part of
The North America (NAM) Digital Center of Excellence (COE) team, where a professional but fun workplace atmosphere is valued, and a diverse multi-functional team will greet you. You will report to the Digital Marketing & E-commerce Lead (Canada) and collaborate with Consumer Marketing Managers (Canada), various stakeholders within the North America (NAM) Digital Center of Excellence (COE) team, and external media partners/agencies.
To succeed in this role, you should have the following skills and experience
A Bachelor’s degree (Business-related degree preferred)
Minimum of 5 years’ experience in marketing management and/or digital marketing
Knowledge of digital principles and media channels
Experience with Adobe/Google Analytics
Evidence of strong project management skills
An analytical and solution-oriented mindset, with the ability to set goals and motivate a multi-functional team to achieve results
Fluency in written/spoken English; fluency in a French language is an advantage
Canadian work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa. Relocation is not available for this opportunity.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
Philips Electronics Ltd is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Equal Employment and Opportunity Employer/Disabled/Veteran
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Responsibilities
NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated and ad hoc projects to meet the ongoing needs of the organization.
VerticalScope is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender, gender identity, gender expression, sexual orientation or any other protected ground or social area according to Human Rights laws in Canada.
If you require disability related accommodation during the application, recruitment and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.
Though we are only able to respond to applicants that are being considered for an actively open position, we sincerely thank all applicants who are interested in working with us and are glad to hear from you.
