Job title: Digital Marketing Officer, Social Media

Company: University Health Network

Job description: Please note that while you may notice the UHN logo or a reference to UHN in this posting, UHN is only hosting this online application on behalf of The Canadian Partnership Against Cancer (the Partnership). The successful candidate will be employed by the Partnership.

Position: Digital Marketing Officer, Social Media (Level 5)
Location: Downtown Toronto (work from home until further notice)
Status: Full-Time

The Canadian Partnership Against Cancer (the Partnership) is the steward of the Canadian Strategy for Cancer Control (the Strategy). Its work is guided by the Strategy, which was refreshed for 2019 to 2029 and will help drive measurable change for all Canadians affected by cancer and a future where fewer people get cancer, more people survive cancer and those living with the disease have a better quality of life.

The Partnership works with those on the front lines of cancer care, and people living with the disease, to make system-level changes that improve all aspects of the cancer continuum from prevention, screening and diagnosis through to treatment, clinical care, palliative care and survivorship. Partners include provincial and territorial governments, cancer agencies, health organizations, health-care professionals, people living with cancer and those who care for them, as well as First Nations, Inuit and Métis communities, governments and organizations.

The Partnership’s work is guided by a commitment to reducing inequities in cancer care for underserviced people in Canada such as those living in rural and remote areas, those with low income and new immigrants, and addressing First Nations, Inuit and Métis Peoples-specific cancer control priorities and actions, outlined in the Strategy, reflecting Canada’s commitment to reconciliation.

The Partnership is funded by Health Canada. Learn more about the impact being made by the Partnership with partners across Canada at: www.partnershipagainstcancer.ca.

The Strategic Partnerships Division leads engagement of partners in Canada’s health system and broader cancer community who are key to implementing practice and policy changes that deliver on the priorities of the 2019-2029 Canadian Strategy for Cancer Control. The division works with the Partnership’s program teams and system partners to develop work plans, monitor progress, and regularly assess new and evolving work to ensure it aligns with the eight priorities of the Strategy. The division also leads communications activities to strategically support and profile the work of the Partnership in driving forward the priorities of the Strategy across partners, stakeholders and the public. The division also oversees a special agenda of working alongside First Nations, Inuit and Métis to drive forward People-specific priorities and actions, outlined in the Strategy, by co-developing and implementing solutions to improving cancer care for those in these communities.

Overview of Role

The Digital Marketing Officer, (Social Media focus) supports the Strategic Partnerships Division in carrying out projects and initiatives to achieve organizational priorities. Reporting to the Manager, Digital Marketing, the incumbent is responsible for contributing to and implementing the organization’s digital marketing strategy with a focus on social media and external communications initiatives. As a highly organized digital communications professional with strong time management skills, this position delivers on the tasks of the job while contributing to CPAC’s overall vision to reduce the burden of cancer on all Canadians.

Core Responsibilities & Activities

Strategy, Planning & Execution

• Contributes to and implements the corporate social media strategy (organic and paid) which is complementary to the overall communications and outreach plan
• Supports the execution of integrated communications plans across a variety of digital communications tactics and channels.
• Works with teams across the organization and develops tailored digital communications plans
• Creates and adapts content for specific social media channels, including creating visual and multimedia content and adapting content for posting on specific platforms
• Develops and maintains internal and external social media guidelines and provides training and counsel as required
• Holds accountability for CPAC’s social media listening process and evaluation, following incident management protocols for negative, incorrect, or reputation-damaging posts and interactions
• Promotes social media within the organization and supports social media activities of staff to amplify CPAC’s social media campaigns and messages
• Creates and manages the organizational social media calendar
• Tracks key indicators for CPAC’s social media channels and performance metrics for specific communication campaigns
• Creates quarterly and campaign reporting and production of insight reports
• Focuses on data to draw out actionable insight to improve social media strategies
• Assists the Director and Manager as needed with other communications initiatives

Outreach & Continuous Improvement

• Assesses and determines how to effectively engage new and existing strategic audiences via various social media and other digital communications platforms
• Identifies and monitors key organizations, initiatives, stakeholders that are central to advancing CPAC’s strategy for opportunities to collaborate and provide added value
• Supports the team to conduct strategic social media outreach to influencers to support media relations and communication campaigns to increase coverage and sharing across social media and traditional media platforms
• Stays current on trends and new technologies and best practice in social media with a focus on health, not-for-profit, and pan-Canadian
• Supports the team, department, and division as needed
• Performs other duties and ad hoc projects as required

Competencies

The Partnership has core competencies which describe the behaviours we expect to be exhibited by staff. While the role overview and accountabilities describe what the successful incumbent will do, the competencies describe how we expect them to do it. The competencies are a key element to how the Partnership measures performance. There are five universal competencies which need to be exhibited by all staff.

Universal Competencies

• Inclusive – is a champion for equity
• Agile – is constantly adapting to shifting needs and priorities
• Collaborative – partners with others to make an impact
• Outcomes-focused – keeps their eyes on the ultimate impact to drive change
• Systems-thinking – connects the dots between their work and other internal and external systems/groups

Experience and Qualifications

• University or college degree/diploma in Communications, Marketing, Public Relations, Journalism, Digital Media or related field
• Three to five years developing and implementing digital marketing strategies
• Experience setting up and optimizing paid digital marketing campaigns (e.g. social media and Google Ads)
• Experience in developing and delivering social media content, ideally in healthcare or policy space
• Experience analyzing social media insights
• Experience writing, editing and drafting content for the web
• Minimum 5 years’ experience, preferably in the non-profit or healthcare sector. Education or experience with First Nations, Inuit and Métis is an asset
• Proficient in Microsoft 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Teams, OneDrive)
• Bilingual in both English and French is an asset

Deadline
October 22, 2021

If you are interested in applying to this position, please attach your CV and cover letter combined in one file to the application.

The Canadian Partnership Against Cancer thanks all applicants; however, only those selected for an interview will be contacted.

The Canadian Partnership Against Cancer is an organization committed to ensuring accessible services and communications to individuals with disabilities. Should you require accommodation at any point during the recruitment process, including accessible job postings, please call 416-915-9222 or email us at TM@partnershipagainstcancer.ca.

Expected salary:

Location: Toronto, ON

Job date: Tue, 12 Oct 2021 22:26:05 GMT

Apply for the job now!