The opportunity
The Manager, Digital Marketing and Communications is responsible for accelerating digital marketing capabilities globally across internal (intranet) and external digital channels (website, social and search).
The role will support the implementation of marketing technologies (analytics, personalization, SEO, Paid Media In Housing and more) and execution of digital programs (web, social media, insights, and more).
Who you’ll work with
You will collaborate with business unit groups, agency & technology partners to provide leadership on digital channel strategies and deliver outstanding digital experiences.
What you’ll do
Work hands-on implementing marketing technology and build an ecosystem from the ground up (analytics, personalization, AB testing, audience management, activation)
Support development of plans to evaluate + measure efficiency of digital initiatives
Work with senior and executive partners across the organization to implement digital solutions against org wide digital strategy
Lead strategy projects with the capacity to work-with and influence cross-functional areas, including other lines of business (ie Investments, Member Services, People and Culture, and Corporate Communications.)
Support the test and learn approach for paid media across priority markets, including media monitoring and reporting.
Support the Sr. Manager with the implementation of an integrated in house media stack.
Work closely with Operations, IT, and Marketing and Communications to define business requirements for evaluation, acquisition, implementation and integration of digital capabilities
Manage and maintain always-on seamless, omni-channel experiences
Support and define sets of digital key performance indicators for internal and external communications, and develop and run dashboards reflecting progress toward each critical metric
Facilitate SEO and SEM standard methodologies, continually improving website performance
Advise, implement and operationalize policies for digital around privacy, accessibility and information security.
Define and build analytics and reporting dashboards across onsite and social channels
Support the development of a social listening practice (dashboards, insights, etc.)
Handle budget and partner selection for digital content capabilities and social media monitoring
Coach and develop direct report(s), provide mentorship to colleagues, developers and business partners for driving standard methodologies in digital channel capabilities, such as SEO/SEM, content strategies and social listening.
Manage the organization’s internal and external corporate online presence and capabilities. Provide strategic advice and content strategy expertise and mentor colleagues on the design, architecture and maintenance of digital to support Ontario Teachers’ business objectives.
Establish strong working relationships with business partners including IT/EOD, Legal, Privacy, InfoSec, Member Services Digital, as well as other constituents across the organization in order to provide thought leadership and gain consensus among colleagues, partners and executives
Provide training on digital tools/eco-system to business partners
You will have autonomous decision making in relation to driving content strategy recommendations and will have to partner with Communications teams to implement the strategies.
There are strategies / initiatives (such as social media listening) that you will lead with executives 1:1 with little guidance from the Sr. Manager
Guide external agencies and consultants in the execution of strategies and project deliverables.
What you’ll need
Degree in Marketing, or another technical degree, such as engineering, computer science, digital marketing, Marketing Analytics, Business Analytics.
Proficient in written and spoken English
Experience with the Adobe Marketing Cloud eco-system (Analytics, Target, Launch, Experience Manager)
Experience with data visualization/manipulation tools and techniques (PowerBI, Tableau, Domo, SQL, Alteryx, etc.)
Experience working with SEO, Personalization and AB testing platforms
Understanding of web strategy, information architecture and online standard methodologies with experience in content management (Java Script knowledge would be an asset)
Social media listening and monitoring tools (e.g. Brandwatch, Sprinklr)
Strong discernment, with ability to put data in the context of a customer problem
Ability to explain technical information to non-technical users
Excellent communication capability, both verbal and written
Ability to conduct presentations and facilitate meetings as the need arises
Minimum 5+ years of digital design, digital marketing, digital media and analytics and development
2+ years in the marketing technology space: implementing digital solutions, enabling platform integrations and/ or developing data capture solutions
Experience leading outside resources and agencies
Demonstrated ability to work independently and on projects in fast-paced, deadline-oriented environment
People management experience
What we’re offering
Pay for performance environment that offers competitive salary and incentives
Numerous opportunities for professional growth and development
Comprehensive employer paid benefits coverage, including a Health Spending Account
Guaranteed retirement income through a defined benefit pension plan
Competitive time off
Discount programs including Edvantage and Perkopolis
Degreed: a digital platform that helps you quickly and easily discover, share, and track ALL kinds of learning resources – from courses to videos to articles and more.
At Ontario Teachers’, diversity is one of our core strengths. We are a globally minded organization and take pride ensuring that the people we hire and the culture we create reflect and celebrate diversity of thought, background and experience.
Accommodations are available upon request for candidates with a disability taking part in the recruitment process and once hired.
How to apply
Are you ready to pursue new challenges and take your career to the next level? Apply today!
You may be invited to complete a pre-recorded interview as part of the recruitment process. This will take no longer than 10 minutes.
We thank you for applying, however, only those selected to continue will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.
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Functional Area: Legal & Corporate Affairs
Requisition ID: 3844
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Expected salary:
Location: Toronto, ON
Job date: Thu, 11 Nov 2021 23:31:43 GMT
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