It’s impossible to open your browser, check your email, watch a video, or read a tweet without being served up multiple marketing offers. Given the amplifying noise and digital clutter, how can brands successfully convey their message to a perpetually distracted audience? This is where you come in.
While consumer attention is more fragmented than ever, you know that our ability to reach an intended audience with the right message at the right time has also grown exponentially. You are a passionate believer in combining great strategy with great marketing campaigns that break through to help consumers make informed buying decisions when they’re ready.
As the Director of Digital Marketing & Communications, you will be responsible for creating, leading, implementing, and measuring Northbridge’s digital marketing strategy.
We are looking for someone awesome and if this sounds like you, consider joining our Digital Marketing & Communications team!
You’re great at:
Designing and managing the strategy and execution of digital marketing programs, including search engine marketing, display advertising, social media advertising, land page optimization, email marketing, and content marketing
Overseeing key digital communication channels and creative assets, leading efforts to produce relevant and engaging communications that result in measurable action
Working with sales leadership to monitor and continuously evolve lead management strategy and approach
Ensuring a consistent customer experience and executional excellence across all digital marketing touchpoints along the customer journey
You have:
A proven track record of developing effective demand generation strategies using a variety of tactics (i.e., digital advertising, lead generation, and web marketing strategies)
7+ years of experience with hands-on digital marketing and communications
2 to 4 years of Leadership experience
Previous success developing and implementing integrated digital marketing campaigns with measurable results
We’re great at putting you first by:
Prioritizing your well-being (Wellness Program, flexible health benefits, employee assistance)
Promoting balance (flexible schedules, generous time off, and hybrid working option)
Supporting your financial health (employee share purchase plan, pension plans, discount on staff insurance)
Helping you grow in your career (education assistance, internal mobility)
Caring about the community and the causes you believe in (donation matching, team volunteering)
At Northbridge Financial we embrace and celebrate you and are committed to creating an inclusive workplace for all! No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process.
Expected salary:
Location: Toronto, ON
Job date: Sun, 02 Jan 2022 04:54:03 GMT
Apply for the job now!
