Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Job Purpose
The Digital Marketing Manager is responsible for contributing to the Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue, and growth.
Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills
2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels
3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data
Education/Experience
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Thu, 03 Feb 2022 06:35:17 GMT
Apply for the job now!
By living our Purpose, we will make an impact that matters.
Build a network of colleagues for life
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.
What will your typical day look like?
About the team
The Digital Marketing Specialist – Reports directly to Digital Marketing Manager. Executing and maintaining Deloitte’s Digital Marketing activities will be a critical aspect of this role. As an integral part of the Digital Marketing team, the Digital Marketing Specialist will collaborate with other members of Digital Marketing, PR, Talent, Design and Marketing, to execute and evaluate digital campaigns and ensure alignment with our Canadian and global policies and guidelines.
Enough about us, let’s talk about you
Our shared values
While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.
They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.
Every day, we live our Purpose through the following five shared values:
The next step is yours
Sound like The One Firm. For You?
At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .
We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.
×
Apply for Job
×
×
×
Enter your email to apply
Find similar jobs:
Get connected
Services
Industries
Careers
Legal
© 2022. See for more information.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see
Expected salary:
Location: Toronto, ON
Job date: Thu, 03 Feb 2022 02:06:36 GMT
Apply for the job now!
