Description
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 25,000 team members in over 400 locations worldwide are vital to making our company stronger.
Your Opportunity
Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are driven and passionate, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
Working in close partnership with Water’s BOU Marketing Director, Senior Graphic Designer, and Senior Writer; and Stantec’s engineers and scientists (i.e., “practitioners”), the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements.
If you have experience in the digital marketing and content creation world and love to create compelling stories, this role is for you.
Your Key Responsibilities
Translating complex ideas into dynamic, engaging and on brand ideas
Provide a deep understanding of digital marketing and building brand awareness
Partner with practitioners and BOU marketing director, PR Manager, and designer to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive
Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences
Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
Work in close partnership with SEO, graphic design, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
Work with BOU marketing director and PR Manager to complete digital marketing activities and define ROI for leadership
Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies
Secondary Role and Responsibilities
Support promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations Plans
Contribute to promotion plan and execute events, webinars, conferences, and tradeshows
Photography planning and execution: work with design partners to develop creative briefs; negotiate contracts with photographers; ensure HSSE protocols are followed; ensure final images are uploaded onto Stantec’s marketing platform
Qualifications
Your Capabilities and Credentials
Creative, strategic thinker
Detail-oriented and organized, with exceptional prioritization skills
Ability to effectively balance multiple priorities
Strong project management skills
Fundamental understanding of the digital marketing landscape
Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
Proven ability to create content that positively impacts brand and business objectives
Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite
Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.
Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, and others
Advanced Microsoft Excel and/or Google Sheets expertise is preferred
Experience with database querying and programming languages (SQL, JavaScript, Python) is considered an asset
Proven ability to use digital marketing data to inform digital strategy and tactics
Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
Experience presenting content and analytics to teams, including senior leaders
Familiarity with photography and video production is considered an asset
Education and Experience
Post-secondary degree in communications, public relations, English, journalism, or marketing
Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.
Primary Location : Canada-Ontario-Toronto
Job : Digital Marketing
Organization : BC-1301 Marketing & Communications-BOU-Canada
Employee Status : Regular
Job Level : Individual Contributor
Travel : No
Schedule : Full-time
Job Posting : Jun 15, 2022, 2:47:34 PM
Req ID: 2200028M
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans
Expected salary:
Location: Toronto, ON
Job date: Fri, 17 Jun 2022 05:58:12 GMT
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