Day: January 25, 2025

Company: CBC/Radio-Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 11 Jan 2025 06:28:38 GMT

Job description: Position Title: Digital Advertising SpecialistStatus of Employment: PermanentPosition Language Requirement: EnglishLanguage Skills: English (First Official Language), English (Reading), English (Speaking), English (Writing)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2025-02-02 11:59 PMDigital Advertising Specialist(Internal Tittle: Senior Communications Officer)At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Your roleYou execute efficient digital advertising campaigns across a variety of platforms. You have a creative vision for social advertising: you know what works and why. You excel in ad managers for TikTok, YouTube, Meta, Snap and more; and are ready to adapt quickly to new and emerging platforms. You understand how to set objectives, choose the right tactics, and measure your success. You have sound judgment, attention to detail, and value giving and receiving feedback to improve our shared outcomes. You treat others with empathy, respect, and enthusiasm.As a Senior Communications Officer, you are a cross-functional leader that helps shape the future of CBC. In collaboration with our marketing, creative, content, and product teams, you use your passion for digital marketing and public good to help deliver on CBC’s business objectives.Some of the duties for this role will include:Plan, brief, and execute marketing campaigns promoting key programming and products for CBC and CBC News. Key platforms include TikTok, YouTube, Meta, Snap, Pinterest and Reddit.Contribute to integrated marketing plans including recommending platforms, tactics, audiences, and measurement to support specific business objectives.Work closely with in-house creative teams to develop innovative ads that are grounded in best practices and emerging trends.Collect, analyze, and socialize campaign insights through written reports and compelling presentations.Track and assign budgets across multiple projects and verticals.Work cross-functionally with teams across the organization from Marketing, Creative, Digital Products, Events Finance, and others.Support maintenance of internal resources (best-practice documents, etc.).Other related tasks as required.QualificationsEducation Required:Diploma or certificate in Communications or Marketing or an equivalent combination of education, training and experience.Experience and Skills Required:Five years of direct experience that demonstrates superior writing, editing, and proofreading skills, a working knowledge of a wide range of communications and marketing strategies, excellent interpersonal and organizational skills and the ability to work under the pressure of deadlines and multiple priorities.A proven ability to craft content on multiple digital and social media platforms, such as YouTube, Meta, TikTok, Pinterest, Reddit and Snapchat.Genuine interest in evolving marketing and advertising trends.Solid understanding of digital marketing and consumption metrics and ability to analyze data to identify opportunities and successes.Championing diverse perspectives and ideas, and differing points of view is critical.Demonstrated creative and problem-solving abilities.Proven ability to work effectively as a member of a team with shared responsibilities and outputs.Flexibility in work hours as operations demand, including the ability to work shifts, including evenings, weekends and holidays, is required.Basic understanding of CBC programming and brand.Bilingualism is a preferred asset.Proven ability to effectively maximize available resources.Successful at managing multiple projects simultaneously while working with tight deadlines.At CBC, we recognize that everyone has a different path when it comes to building their skills. We value diversity of thought and experience. Hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications.Candidates may be asked to complete testing as part of this recruitment.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes:A mandatory Criminal record check.Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time

The position is for a Digital Advertising Specialist at CBC/Radio-Canada, requiring proficiency in English. The role involves executing digital advertising campaigns, strategic planning, and collaborating with various teams within the organization. The qualifications include a diploma in Communications or Marketing, five years of relevant experience, and knowledge of various digital platforms. The organization values diversity and inclusivity in the workplace, and candidates may be required to undergo background checks as part of the recruitment process.