We’re constantly adapting to a business world that’s constantly evolving. So we’re looking for agile minds that can keep us tuned in and on track with trends and expectations. Join our international team and shape the SEO transformation of Quadient. We are looking for an English speaking SEO Manager (m/f/d) to support our four business solutions Mailing Related Solutions (MRS), Business Process Automation (BPA), Customer Experience Management (CXM) and Parcel Locker Solutions (PLS). You will be responsible for identifying and implementing all SEO driven initiatives (strategy and implementation, content, link building and reporting) in all English spoken countries. You will directly report to the Digital Marketing Director and work closely with cross-functional marketing and product teams. The role can be filled anywhere in the US or Canada (Eastern Zone) and is fully remote.
Your tasks:
SEO Strategy: Develop, manage, and execute SEO strategy for your assigned language across all solutions and corporate content. Outline recommendations, goals, and timelines which include experiments and initiatives to drive awareness, organic traffic, leads, and engagement. Collaborate on identifying content gaps to drive awareness, engagement, and link-building opportunities.
Keyword Strategy: Establish a keyword strategy and portfolio through research and analysis. Focus on optimizing existing content and uncovering new opportunities of untapped search space for both high volume core business terms and broad match, long-tail keywords. Own actions plans for identified keywords, monitoring results over time and providing feedback on ranking to campaigns and content team. Oversee internal content competition and prevent any potential keyword cannibalization.
Best Practice and Content: Advocate for SEO best practices and adoption by core cross-functional teams, including marketing, communications/content marketing, product and content developing teams. Advise the content team, assist in content creation and participate in content calendar meetings to infuse SEO strategies into decision-making.
Reporting: Create a framework/rubric for measuring SEO progress, performance, and success. Create and deliver quantitative and qualitative SEO performance reports to internal stakeholders. Use various tools including but not limited to SEO tools and web analytics tools (Google Analytics Search Console, SEMRush etc.) to support the compilation of data and develop recommendations.
Your skills:
3 – 5 years of experience in successfully developing and executing SEO campaigns.
In depth knowledge of SEO best practices with a holistic approach to strategy and an understanding technical implementation.
Strong technical understanding and marketing background.
Experience in working with developers to implement technical SEO tactics and editors to produce SEO focused content.
Strong knowledge in analyzing data with software tools including Google Analytics, Google Search Console, SERP tools, etc.
You are proactive, curious and data driven. You feel comfortable working in cross-functional teams with different stakeholders.
Native Language: English – French or German competencies would be appreciated
Vision
To be the driving force behind the world’s most meaningful customer experiences.
Mission
Together, we focus on delivering solutions that create relevant and personalized interactions.
Values
Empowerment, Passion, Inspiration, Community. “Be epic. Together”
Quadient US
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
To support the vision of helping Canadians live healthier lives, Sun Life created the largest network of health resources in Canada – Lumino Heath. The vision behind this two-sided network is to allow Canadians complete access to easily searchable healthcare resources and providers including dentists, physiotherapists, massage therapists, chiropractors, and more. Through this, we’ve developed a marketing solution that helps these providers grow their practice, retain patients, and simplify their marketing efforts. An innovative new way for providers to market their practice and connect with more patients on a trusted and wide-reaching health network. The network is available to our 6 million Sun Life clients and now to all Canadians on LuminoHealth.ca.
We are looking for a passionate and energetic Director, B2B Marketing to join Lumino Health to lead the development and implementation of a full-funnel B2B marketing plan to health-care providers in Canada.
Reporting to the AVP, Strategy, Provider Relationships, and Operations, you will work collaboratively with sales, product, marketing, and analytics teams to define our value proposition to health-care providers and build out a comprehensive marketing strategy that supports our program KPI’s. You will have the opportunity to advance Lumino Health’s profile within the health-care community and shape our provider marketing function.
The ideal candidate will have extensive marketing experience and the ability to lead a team, including writers, campaign managers and email automation specialists. Please note, this is a 12 month contract opportunity.
What you will do:
Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of SaaS subscriptions to health-care providers based upon program KPI’s within key market segments.
This includes:
Ownership of the value proposition of Lumino Health in the B2B space and all associated messaging
Addressing all aspects of the marketing journey – awareness, consideration, purchase, retention and advocacy
Use of a variety of delivery mediums such as email, digital, social media marketing, video and live events, webinars, advertisements, sales tools, case studies, white papers, etc.
Lead a team of marketing professionals and oversee the end to end process of campaign development including research and analytics, brief creation, writing, graphic design, coding, and campaign deployment through marketing automation (Adobe)
Monitor, evaluate and report on the success of marketing campaigns and implement recommendations for improvement
Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis; represent the voice of customers by conducting competitive analyses and gather research/feedback
Maximize brand value through research, development, and implementation of marketing campaigns designed to create return on investment.
Keep a pulse on market trends and the competitive landscape, reporting on competitor marketing campaigns, communications, and positioning
Stay up to date on current best practices, trends and technology and make recommendations to drive efficiencies, improvement, and innovation
Develop and promote initiatives consistent with company goals and objectives and ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management
Ensure that all materials including client facing platforms are developed and distributed according to an appropriate brand standards, align with program value prop, and on time
What do you need to succeed?
A high achiever that is goal orientated with an exceptional track record of success in marketing execution while leading and mobilizing people and building relationships
Strategic thinker that also that can also operate at the tactical level very efficiently
Decisive and focused—understands what needs to be done and moves quickly to that end; a hands-on executor who leads by example that can multi-task and prioritize to achieve timelines and outcomes
Confident, transparent and comfortable sharing perspectives and guidance
Innovative, creative, and resourceful; focused on driving a leading market position
Customer focus – a tireless drive to understand the customer and the competition
Qualifications:
University or College degree in business, marketing, or equivalent
5-7 years of experience in B2B marketing with expertise in lifecycle marketing & customer relationship management
Experience using marketing platforms including CRM (ie Salesforce.com), marketing execution (ie. Adobe), and analytics (ie. Tableau)
Strong working knowledge of SEO, SEM, and digital advertising
Strong content marketing skills from conception to execution
In-depth knowledge of PIPEDA and CASL requirements
What’s in it for you?
Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
A friendly, collaborative and inclusive culture
Joining a reputable organization with over 150 years of history
Being part of an organization that offers the best experience by doing what is right and caring for our Clients
This is a 12 month contract position.
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
93,800/93 800 – 153,200/153 200
Job Category:
Communications
Posting End Date:
15/10/2021
Job Family Group: Customer Solutions
Description
The Manager of Digital Adoption reports to the Senior Manager of Digital Adoption. They are part of the Everyday Banking Products team in Canadian Personal Banking. The digital adoption team is responsible to develop and execute the integrated plan to drive retail customers to adopt the online and mobile banking channels. The Manager supports the Senior Manager in all aspects of establishing and leading the digital adoption program.
They are responsible to develop the integrated plan to introduce new customers to digital channels and to encourage existing customers to migrate transactions from assisted channels to self-serve channels. Key levers include frontline training and incentives, customer communications and marketing, improvement of digital capabilities and product features, and process digitization. They are responsible to lead the digital adoption program, including measuring and explaining performance, rallying the cross-functional team and coordinating efforts across many initiatives, and communicating progress in multiple forums across the organization.
The Manager will collaborate with members of the Everyday Banking Products team, and with internal partners, such as Customer and Channel Analytics, Leads Management, Marketing, Digital, Process Digitization and Workforce Effectiveness.
Key Accountabilities
1. Strategy
2. Initiatives
3. Program Management
Qualifications
Experience and knowledge
Skills
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Expected salary:
Location: Toronto, ON
Job date: Sun, 30 May 2021 22:54:04 GMT
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