CRM Audience Specialist Manager (North America) – Merlin Entertainments – Corporate – Orlando, FL

Company: Merlin Entertainments – Corporate

Location: Orlando, FL

Expected salary:

Job date: Fri, 14 Mar 2025 08:25:33 GMT

Job description: As a CRM Marketing Analyst, you will be responsible for utilizing CRM technology to collaborate with global marketing teams in order to shape audience segmentation strategies that drive real impact. If you are passionate about data-driven marketing, thrive in a fast-paced environment, and enjoy working with a fun and collaborative team, then this is the perfect job for you. Join us in leveraging data and technology to drive successful marketing campaigns and make a real difference in the industry.

Manager Audience Data & Media Martech – Unilever – Toronto, ON

Company: Unilever

Location: Toronto, ON

Expected salary:

Job date: Sat, 08 Feb 2025 00:22:44 GMT

Job description: Relocation for local and international candidates is not providedBACKGROUND & PURPOSE OF THE JOBThe role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involves planning data led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.This role involves close work with the market teams plus other media agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does have one direct report but also, requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment.WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • Audience Planning:
  • Responsible for turning audience segments into actionable targets for BU use and integration into holistic channel plans feeding into the Media blueprint
  • Identify opportunities for data collection, value exchange, 1st party data leverage along the campaign journey per segment
  • Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of A/B variant testing plan and agency briefing
  • Responsible for fostering partnerships with media JBP players to drive data led marketing use cases – explore new partnerships and expand current ones with increased data focus
  • Responsible for holistic search management, integrated into programmatic
  • Audience deployment and Optimization:
  • Optimize audience testing plans and drive campaign performance based on agreed KPIs;
  • Pinpoint trends in the data from various sources including analytics suites/dashboards and turn them into optimizations and/or actionable items
  • Oversee Media agency to deliver following
  • Execution against 1st pty data and augment with 2nd and 3rd pty data aligned to brand JTBD to execute real time data led marketing
  • Inflight optimization of holistic budgets based on KPIs, including AB testing
  • Execution of predefined triggers to drive brand opportunities during these events (ex BFCM, Prime Day)
  • Manage the Marketing Data & Analytics Specialist (one) in the delivery of:
  • The testing road map, data attribute enrichment, and database growth programs
  • Creation of audiences (PRM and Media), building in marketing automation capabilities (SONATA and DEGRASSE) to improve media investment efficacy and efficiency
  • Operations health and excellence:
  • Lead “ULTRA” – Unilever’s programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partners
  • Responsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the media tech stack
  • Create and lead bidding, inventory supply, frequency, and audience strategies
  • Responsible for correct set up of website tagging to drive analytics and retargeting capabilities
  • Responsible for media operations and governance around the use and deployment and collection of data by the media teams and agencies
  • Oversee Media agency to deliver following
  • Deploy DDM via programmatic with clear KPIs on increased efficiency, better brand safety
  • Responsible for the capture of quality 1st party data, in line with agreed timelines and processes set by Unilever
  • Create capability/training sessions to upskill brand teams on digital marketing. Scale best practice and learning as part of Agency process

WHAT YOU WILL NEED TO SUCCEED

  • Primary Traits (‘required’)
  • Passion for the social & digital world and its implications for business. Very high willingness to learn.
  • High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk
  • Six or more years’ experience and superior knowledge of media, digital, programmatic, performance marketing or similar. Probably gained in a leading multinational media agency, advertiser or global digital platform.
  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
  • Experience managing relationships in a large, multinational, matrix organization.
  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
  • Strong people management skills
  • Secondary traits (‘nice to have’)
  • Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
  • Hands-on experience of eCommerce and Social Commerce, from a media perspective.
  • Facilitation and capability building skills. Able to contribute to a significant change programme.
  • Cross-cultural sensitivity and working capability.
  • Organizational change-agent mind-set
  • Agile and Scrum experience is a plus

Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.Unilever Canada est une organisation engagé à la diversité et à l’inclusion pour stimuler nos résultats d’affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu’un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l’inclusion dans l’entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’âge, l’origine nationale ou ethnique, l’état matrimonial, la situation familiale, l’invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.Si vous êtes une personne handicapée qui a besoin d’aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d’aide et ne sont pas un moyen d’enquêter sur les postes.

The role involves driving data-driven marketing practices within Unilever and partner agencies, working closely with market teams and media agencies. Responsibilities include audience planning, deployment, optimization, overseeing media agencies, managing data and analytics specialists, and ensuring operational excellence. Desired traits include a passion for the digital world, leadership skills, experience in media and digital marketing, strong communication skills, and people management abilities. Unilever Canada is committed to diversity and inclusion in the workplace.

Audience Engagement Associate – Informa Connect – Toronto, ON

Company: Informa Connect

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Feb 2025 23:49:23 GMT

Job description: Company DescriptionWe’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.Job DescriptionThe Audience Engagement Associate helps contribute to the expansion of our key VIP audiences across a multitude of events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to ensure we are servicing our sponsors, assisting with the generation of new leads for delegate sales and sponsorship and assisting the wider Audience Engagement team with the delivery of sponsorship items such as 1-to-1 meetings and private briefings.Areas of responsibility and accountability

  • Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.
  • Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.
  • Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
  • Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and/or social formats.
  • Ensure VIP confirmations are logged and uploaded to the system (Visit/SAP)
  • Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
  • Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
  • Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
  • Build strong relationships with VIPs to create brand commitment and loyalty.
  • Assist the Audience Engagement Managers with private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
  • Assist the Audience Engagement Managers with conducting research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
  • Help develop the online community through digital media channels.
  • Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
  • Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
  • Work with event sponsors on wishlists (any potential VIPs they might want to invite to the event) – portfolio specific

What They Produce

  • High quality VIP email campaigns to contribute to the expansion of our key audiences
  • Regular retention emails, social media outreach and social media posts
  • Growth in our databases from own research

Decisions

  • Day to day decisions on VIP email campaigns, reviewed by more senior colleagues
  • Share suggestions for improvement

Interacts with

  • Wider Audience Engagement team
  • Internal colleagues in event production, operations (delivery), marketing, digital marketing & sales
  • Our VIP audiences, event speakers and sponsors

Measure of Success

  • Achievement of VIP campaign targets per project, including:
  • VIP numbers
  • Retention of VIPs confirmed vs shows onsite
  • Deliverable/facilitation assistance successful

Assisting overall event team in ensuring revenue and GP achieved per eventQualificationsThis is an entry level role no previous experience is required, however advantageous but not required (previous experience could include some finance knowledge and/or event experience)Knowledge & Skills

  • A strong verbal and written communicator who can confidently liaise with all levels internally and externally
  • Excellent copywriting skills
  • Willingness to learn and ability to demonstrate creativity with impactful results
  • Detail-oriented and extremely organised
  • Confident using Microsoft Excel, Word, Outlook
  • Adaptable to change and a fast-paced environment
  • Positive can-do attitude.

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atOur benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves •
  • Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
  • Work from almost anywhere for up to 4 weeks per calendar year
  • Competitive benefits, including Share Match program
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
  • Work from almost anywhere for up to 4 weeks per calendar year
  • Competitive benefits, including Share Match program
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .

The company is part of Informa, a global business with a purpose to connect customers to information and people to help them know more, do more, and be more. They run events, create digital platforms, and offer professional development programs. The Audience Engagement Associate role involves expanding VIP audiences through various channels, ensuring a superior customer experience, building relationships with VIPs, and assisting with event functions. Qualifications for the role include strong communication skills, organizational skills, and the ability to adapt to changes. The company offers various benefits and a supportive work environment. They are committed to diversity, inclusion, and equal opportunities for all employees.

Audience Engagement Associate – Informa – Toronto, ON

Company: Informa

Location: Toronto, ON

Expected salary:

Job date: Thu, 06 Feb 2025 08:57:59 GMT

Job description: Company DescriptionWe’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.Job DescriptionThe Audience Engagement Associate helps contribute to the expansion of our key VIP audiences across a multitude of events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to ensure we are servicing our sponsors, assisting with the generation of new leads for delegate sales and sponsorship and assisting the wider Audience Engagement team with the delivery of sponsorship items such as 1-to-1 meetings and private briefings.Areas of responsibility and accountability

  • Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.
  • Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.
  • Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
  • Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and/or social formats.
  • Ensure VIP confirmations are logged and uploaded to the system (Visit/SAP)
  • Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
  • Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
  • Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
  • Build strong relationships with VIPs to create brand commitment and loyalty.
  • Assist the Audience Engagement Managers with private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
  • Assist the Audience Engagement Managers with conducting research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
  • Help develop the online community through digital media channels.
  • Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
  • Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
  • Work with event sponsors on wishlists (any potential VIPs they might want to invite to the event) – portfolio specific

What They Produce

  • High quality VIP email campaigns to contribute to the expansion of our key audiences
  • Regular retention emails, social media outreach and social media posts
  • Growth in our databases from own research

Decisions

  • Day to day decisions on VIP email campaigns, reviewed by more senior colleagues
  • Share suggestions for improvement

Interacts with

  • Wider Audience Engagement team
  • Internal colleagues in event production, operations (delivery), marketing, digital marketing & sales
  • Our VIP audiences, event speakers and sponsors

Measure of Success

  • Achievement of VIP campaign targets per project, including:
  • VIP numbers
  • Retention of VIPs confirmed vs shows onsite
  • Deliverable/facilitation assistance successful

Assisting overall event team in ensuring revenue and GP achieved per eventQualificationsThis is an entry level role no previous experience is required, however advantageous but not required (previous experience could include some finance knowledge and/or event experience)Knowledge & Skills

  • A strong verbal and written communicator who can confidently liaise with all levels internally and externally
  • Excellent copywriting skills
  • Willingness to learn and ability to demonstrate creativity with impactful results
  • Detail-oriented and extremely organised
  • Confident using Microsoft Excel, Word, Outlook
  • Adaptable to change and a fast-paced environment
  • Positive can-do attitude.

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atOur benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves •
  • Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
  • Work from almost anywhere for up to 4 weeks per calendar year
  • Competitive benefits, including Share Match program
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
  • Work from almost anywhere for up to 4 weeks per calendar year
  • Competitive benefits, including Share Match program
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .

The company is part of the global business Informa and aims to connect customers to information and people to help them know more, do more, and be more. The Audience Engagement Associate role involves expanding key VIP audiences across events through various channels, such as email, social, phone, and in-person interactions. Responsibilities include engaging with industry community members, confirming attendance, ensuring a superior customer experience, and assisting with networking programs. The role requires strong communication skills, organization, creativity, and the ability to work in a fast-paced environment. The company offers a variety of benefits, including flexibility, career development opportunities, wellbeing support, and recognition for great work. They value diversity and inclusion and are an Equal Opportunities Employer.

Associate Manager, Audience Insights, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Wed, 29 Jan 2025 23:51:25 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:Triangle Retail Media is seeking a dynamic and detail-oriented Associate Manager, Audience Insights to join our Analytics team. This role is critical in driving data-driven decision-making and enhancing our audience engagement strategies. The ideal candidate will possess strong analytical skills and the ability to effectively communicate and collaborate with team members and leadership.Oversee audience team deliverables through Agile methodologies, ensuring timely completion of tasks and prompt resolution of any issuesProvide robust analytics support to TRM’s Account Management and Planning teams to enhance pitches for both new and existing brand clientsCollaborate closely in defining precise audience segments and oversee the entire activation processConduct thorough analyses to uncover key insights and opportunities for targeted audience engagementBuild and maintain a comprehensive, accessible database that details current audience segments and their descriptions, ensuring all audience information is meticulously organized and readily availableEnhance systems to capture audience metadata from various platforms and develop robust reporting capabilities to ensure comprehensive and accurate data analysisProvide ad-hoc analytics support to planning and account management teams whenever needed, ensuring timely and accurate insightsAnalyze and monitor campaign audience performance data to derive actionable insights and provide recommendations for optimizationCollaborate with IT teams to successfully integrate audience management technologies, ensuring seamless functionality and alignment with overall business objectivesStay updated with industry trends and best practices in audience management and digital marketing.What You Bring:Proficient in using AIQ (Action IQ), BigQuery, Vertex AI, KNIME, and Power BI for data analysis and business intelligence purposes.Familiar with digital ad platforms such as Meta, Google Ad Manager (GAM), and DV360, and capable of leveraging them for effective advertising strategies.Experienced in writing complex SQL queries and utilizing various data visualization tools to derive meaningful insights from data sets.Holds a Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or a related field; possessing a Master’s degree is considered a plus.Google Cloud or AWS certifications are advantageous and demonstrate expertise in cloud computing environments.Exhibit strong collaboration and leadership skills within team environments, ensuring smooth project execution and team cohesion.Possess excellent analytical and problem-solving abilities, capable of identifying issues and developing effective solutions.Demonstrate strong written and verbal communication skills, enabling clear and concise information sharing with both technical and non-technical stakeholders.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that specializes in delivering customized marketing solutions using data-driven insights about customer preferences, behavior, and media consumption. They are currently seeking an Associate Manager, Audience Insights to join their Analytics team to enhance audience engagement strategies, provide analytics support, and collaborate on defining audience segments. The ideal candidate should have strong analytical skills, experience with data analysis tools, and the ability to communicate effectively. Triangle Retail Media values diversity, inclusion, and belonging, and offers a flexible hybrid work model for employees. They are committed to creating a culture where everyone is treated with dignity and respect.

Senior Analyst, Marketing – Audience Insights and Targeting – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 11 Jan 2025 01:03:52 GMT

Job description: The ideal candidate for this job will have a Bachelor’s degree in analytics, marketing, digital media or a related field, or equivalent experience. They should have at least 5 years of experience in digital, integrated marketing, with a strong focus on addressable marketing. This role will involve leveraging data and analytics to develop and execute strategic marketing campaigns across various digital platforms. The candidate should have a strong understanding of digital marketing trends and technologies, as well as the ability to analyze and interpret data to drive targeted marketing initiatives. Strong communication and project management skills are also essential for success in this position.

Senior Analyst, Marketing Analytics (Audience Insights and Targeting) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 14 Dec 2024 05:49:37 GMT

Job description: The ideal candidate for this job will have a Bachelor’s degree in analytics, marketing, digital media or a similar field, or equivalent experience. They must have at least 5 years of experience in digital, integrated marketing and analytics, with a focus on addressable marketing. This role will involve utilizing data and technology to create targeted and personalized marketing campaigns across various digital channels. Strong analytical skills and a deep understanding of digital marketing strategies are essential for success in this position.

Associate Manager, Owned Audience – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sun, 29 Sep 2024 02:48:44 GMT

Job description: What you’ll doAt Canadian Tire, we are making a significant shift from being transactionally focused marketers to being customer-driven. Our Owned Audience is at the core of our Customer Strategy, a critical piece of the digital customer flywheel and builds the basis of our personalization strategy. The Associate Manager, Owned Audience role will be reporting directly to the Manager, Campaign Management, and will be responsible for leading the growth and engagement of email and app channels across CTC. The day-to-day will include a mix of strategy building and execution for acquiring customers to our email and app channels via paid & organic tactics, developing cross-banner engagement strategies, analyzing customer behaviour, and building new customer journeys within our email and app programs.The role will work cross-functionally with Mobile Product Strategy, Media Planning, Email, Loyalty, Technology, and Innovation teams to grow and engage Canadian Tire’s Owned Audience.Grow Owned ChannelsLead & communicate the strategy for Owned Audience growth by acquiring new customers, retaining existing users, and increasing the lifetime value of our subscriber baseWork cross-functionally to build new customer journeys to drive deeper engagement and increase lifetime valueBe a customer acquisition subject matter expert throughout the organizationIdentify opportunities, partner with the business to execute organic acquisition strategies & campaigns, and leverage growth hacking techniques to drive user growthOwn and manage the CTR and Triangle app store optimization strategies (ASO): optimize keywords, identify new opportunities, own the testing schedule, improve app store details page (screenshots, video, copy) to increase store listing conversion rateRegularly research new traffic sources, technology, and formats to meet targetsGuide the creative team to create new concepts and iterate based on performanceReport results and insights to internal stakeholders, including to senior executivesEngage with Owned Channel AudiencesDevelop and own the roadmap for increasing engagement & personalization with customers in our Owned ChannelsContribute to the push notification & In-app messaging strategy for the organizationHelp to increase user adoption of high value app actions, improve new user onboarding experience, and reduce churn via marketing campaigns and A/B testingDeliver actionable insights to the business to improve Owned Audience engagementCentralize learnings and insights to become a subject matter expert for retention and lifecycle managementAnalyze, test, and measure strategies to effectively continue to grow and capitalize on successesWhat you bring3-5 years of relevant experienceStrong communication skills: business writing, presentation, and influencing skillsDemonstrated analytical and problem-solving skills. Ability to turn data into insights into business recommendationsDemonstrated ability to both be a strategic and innovative thinker, with the ability to turn those ideas into flawless executionUnderstanding how to drive user acquisition (app, email, SMS) & ability to increase customer lifetime value is an asset, but not mandatoryA collaborative approach. You can foster healthy relationships and communicate effectively across the teamsTakes ownership of learning within their discipline and educating stakeholders at all business levelsFamiliarity with these platforms is an asset: analytics software (e.g. Google Analytics, Firebase, Quantum Metrics, Kochava, Google Data Studio), workflow software (e.g. Wrike), marketing automation and CRM software (e.g. Salesforce, Braze)HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-NV1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire is shifting from transactionally focused marketers to customer-driven. The Associate Manager, Owned Audience will be responsible for leading the growth and engagement of email and app channels. This role includes strategy building for customer acquisition, engagement, and personalization. Key responsibilities include developing new customer journeys, optimizing app store strategies, and increasing user engagement. The ideal candidate will have 3-5 years of relevant experience, strong communication skills, and analytical abilities. Canadian Tire values diversity, inclusion, and belonging, and offers various benefits to employees. They are committed to creating an inclusive environment and encourage candidates from diverse backgrounds to apply.

Senior Data Scientist, Audience Activation (English Services) (Telework/Hybrid) – CBC/Radio-Canada – Toronto, ON

Company: CBC/Radio-Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 08 Sep 2024 01:56:02 GMT

Job description: Position Title: Senior Data Scientist, Audience Activation (English Services) (Telework/Hybrid)Status of Employment: PermanentPosition Language Requirement: EnglishLanguage Skills: English (Reading), English (Speaking), English (Writing)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2024-09-19 11:59 PMAt the CBC, we all have a story to tell. What’s yours?If you share our passion for Canadian storytelling and you wish to help us engage with individuals and communities across our various digital platforms, this is where you’ll want to be!Every day, you will have an opportunity to shape the way in which Canadians see themselves reflected in our digital services. Your work will have a direct impact on how millions of Canadians from various communities connect with our products, with one another, and with the diverse voices that make our country so unique.You will have the opportunity to play a part in enlightening and entertaining Canadians through our innovative work in building the mediums that deliver our content. We are an innovative hub, where the talented professionals we work with are respected and valued for their contributions. Our product teams are vibrant and our work culture strives to achieve the highest standards of diversity and inclusion. We believe that hiring people with different career paths and backgrounds is fundamental in our shared success and in building healthy and highly performant teams. When you join our mission, you are not only shaping the vision of the CBC, but the future of our country.This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.Why is this role important?The Data Scientist drives strong partnerships between Data & Audience Activation, product teams and other analytics team partners. You will enable data-driven decision making for various business groups by crafting scalable business solutions for customer lifecycle management initiatives, identifying and classifying the next best user recommendation, and optimize full funnel communication.We are in the midst of implementing a new CDP platform, and will be increasing business use of our existing DMP platform. Your work will have a direct impact on how millions of Canadians from various communities connect with our products, with one another, and with the diverse voices that make our country so unique.We have rich digital data, cutting edge technology and are at the forefront of user insights business adoption.Here’s why we should work together:Our digital teams’ values – collaboration, learning, and continuous improvement – embody who we are as a people-focused, digital-forward employer. We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths, championing their ideas and supporting their pursuit of new skills and their desired career progression.Here at CBC Digital Strategy & Products, we want you to be happy and feel good at work. It is essential that work be a safe space where our employees are able to share their authentic selves with one another and to push each other to challenge conventions.Perks you can look forward to:

  • Flexible work schedules, allowing you to prioritize yourself, your family and your work
  • Work from home opportunities
  • Competitive total rewards package
  • 20% of time for innovation, learning and development; wherever your interests lie
  • Opportunities to work with cutting edge technology
  • Opportunities for continued learning and professional development
  • Opportunities to become a member of our Employee Resource Groups
  • Pair programming and mentorship opportunities, where you can learn from the best in the industry and help coach new talent
  • A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected
  • A supportive management team committed to upholding the highest standards of diversity and inclusivity
  • An environment which favours experimentation and an iterative approach in order to achieve the highest form of technical innovation

How you will make an impact:

  • Proactively identify and champion projects that solve complex business problems across multiple domains (customer success, marketing, advertising).
  • Apply specialized skills and fundamental data science methods (e.g. regression, survival analysis, segmentation, experimentation, and machine learning when needed) to inform improvements to our business
  • Influence leadership to drive more data-informed decisions
  • Define and advance best practices within data science and product teams
  • Build, validate, and deploy machine learning solutions that will help us better engage with Canadians (maximize ROI and advertising performance).
  • Research and identify new data sources.
  • Support initiatives for data integrity and normalization.
  • Help iterate on our machine learning infrastructure to ensure it continues to be robust and scalable.
  • Continuously pursue knowledge through build, measure, learn processes in an Agile environment and stay on top of the latest technology developments.
  • Utilize advanced problem-solving skills to navigate unstructured projects that may require innovative approaches while taking into consideration resources, timing and other constraints.
  • Visualize data. You have working knowledge of one more visualization tools: Tableau, Excel, Power BI etc. and have the ability to quickly learn new tools.

Who you are:

  • You are a Data Scientist. You have used an open source data set to post something to github, bitbucket, or an open source contribution. You are continuously seeking answers to satisfy your curious nature. You want to break open data and build meaningful models or solutions with it.
  • Possess a degree in Computer Science, Mathematics, Statistics or a related field or equivalent experience.
  • You have hands-on exposure to cloud computing and data engineering.
  • Hands-on experience with the principles of Design & Implementation of machine learning lifecycle
  • Have the ability to take an ambiguously defined task, and break it down into an insightful analysis
  • Have the ability to innovate custom algorithmic solutions to machine learning problems.
  • Have experience dealing with very large datasets and multiple data sources. You have hands-on experience with data wrangling using scripts.
  • Have experience in a high growth agile software development environment (Scrum or Kanban)
  • Technology Stack: Java, Jenkins, Google Cloud Platform, Python, Scala, Colab/Jupyter notebooks, NumPy, Pandas, Sckit-learn, Hadoop/MapReduce, GCP, Databricks and AWS, Adobe / Amplitude Analytics
  • Have experience with data visualization. You have working knowledge of one more visualization tools: Tableau, Excel, Power BI etc. and have the ability to quickly learn new tools.
  • Go Beyond. You are tenacious and enjoy solving a wide variety of problems – be it research, data wrangling, or data analysis – and possess the ability to think outside the box to reach solutions. You can switch contexts easily going from heads down research one day to data wrangling on another to building connectors on yet another.
  • Collaborate. You can work as part of the team, or work autonomously. You are adaptable, flexible, and able to adjust to a dynamic startup environment. Previous experience working at a startup environment is an asset
  • Evolve with us. The landscape is being built under our feet as we move forward, so we need people who can channel their passion, learn quickly, and navigate the unknown at top speed.

To Apply:At the CBC, we recognize that not everyone takes the same path when it comes to building their skills. We value diversity of thought and of experience, and we are excited to hear from you! Hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications. If you feel you meet most of the qualifications and you are excited by the possibility of adding to the rich culture of the CBC, take a chance and express your interest by applying now!If you’re interested in reading more about the various backgrounds of the talented people that make up our teams, our exciting new projects, and what we’re currently working on, check out our blog on Medium!Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time

The CBC is looking to hire a Senior Data Scientist for Audience Activation, offering a permanent position with a focus on using data to drive decisions and improve user engagement. The role involves collaborating with various teams to develop scalable solutions for customer lifecycle management, personalization, and optimization. The successful candidate will work with cutting edge technology and diverse datasets to create innovative solutions that impact how Canadians connect with CBC’s digital products. The position allows for a hybrid work environment, with opportunities for growth, learning, and development. The ideal candidate will have a background in Computer Science, Mathematics, or a related field, with experience in machine learning, cloud computing, and data engineering. Strong problem-solving skills, data visualization abilities, and a passion for innovation are key traits for this role. If you are excited about shaping the future of Canadian storytelling and engaging with diverse communities, this could be the opportunity for you.

VeeRteq Solutions Inc. – Business System Analyst – Adobe Marketing Target Audience – Toronto, ON

Company: VeeRteq Solutions Inc.

Location: Toronto, ON

Job description: Title: Business System Analyst – Adobe Marketing Target AudienceLocation: Toronto, ONSkills and Responsibilities:An undergraduate university degree in business, statistics or analytically based discipline, or equivalent experience; having a post graduate degree would be an asset.
Minimum of 3 years relevant experience and proficiency with Web Analytics Reporting Tools such as Adobe Analytics, Salesforce, Google Analytics, Core metrics or Web Trends.
Experienced in the use of industry leading web optimization software, such as Adobe Target, VWO, Optimizely, Salesforce Marketing Cloud Personalization, or equivalent.
Experienced in the use of Segmentation software such as Adobe Audience Manager or Google Marketing Platform (formerly DoubleClick), Salesforce Real-time CDP
Advanced skills in all Microsoft Office Software for the creation of management reports, presentations, and analysis.
Deep knowledge of digital experience and knowledge of segmentation and behavioral targeting.
Conceptual thinker with excellent analytical, logical, and organizational skills.
A strong focus on attention to detail to produce high quality, accurate and timely deliverables to meet deadlines is also required.
Ability to work independently, as well as exercising strong interpersonal skills to work well in a team environment as a contributing member of the team.
Ability to prioritize competing requests / multiple tasks in deadline driven environment.
Excellent verbal and written business communications skills; experience delivering written & verbal presentations of analyses & recommendations to senior management
Will be naturally inclined to take the initiative on projects.
Will have an entrepreneurial drive that will allow you to create/complete what does not currently exist.
Have an online strategy background that will inform your advocacy and selling skills. You must be persuasive and collaborative.
Will be patient yet able to manage rapidly escalating pace of change within the bankRoles and Responsibilities:Analyze and report on metrics, identify trends, issues, and opportunities to improve online sales, site performance and overall user experience and will ensure the value of digital data and insights is well understood by the Digital Channels and its key stakeholders.
Contribute to the strategic thinking and roadmap development of the Personalization program, analyze results and form recommendations that inform business strategy and transformation.
Provide Subject-Matter-Expertise to create and execute a world-class online Personalization strategy for TDBG, ensuring it evolves over time to reflect the changing needs of the business.
Responsible for the effectiveness of Personalization projects to deliver business value and improve the customer experience, as well as identifying opportunities for future site improvements.
Engage with key stakeholders in an agile work environment to define and manage initiatives through the definition of KPIs & website metrics, as well as reporting requirements by engaging with partners in and outside of the channel.
Analyze data and reports to identify issues as well as revenue generating and cost reduction opportunities, which improve online sales, site performance and overall user experience, ultimately leading to an increase in ROI.
Prepare A/B & multi-variant test, segmentation, and behavioral targeting plans, manage execution of the plans, analyze results, and recommend actions.
Identify trends, draw conclusions, and make actionable recommendations to key stakeholders within the organization.
Provide value added analysis to answer questions and anticipate the needs of the Digital Channels teams.
Create presentations for senior management that clearly and concisely present analysis and recommendations.
Stay abreast of industry trends and innovations to drive new initiatives that contribute to business goals.
The job posting is seeking a Business System Analyst with expertise in Adobe Marketing, based in Toronto, ON. The ideal candidate should have a degree in business, statistics, or related field, along with at least 3 years of experience in web analytics reporting tools such as Adobe Analytics, Salesforce, or Google Analytics. Responsibilities include analyzing metrics, identifying trends, and improving online sales and user experience. The role also involves contributing to the strategic development of a Personalization program, analyzing results, and making recommendations to inform business strategy. Strong analytical, communication, and organizational skills are required, as well as the ability to work independently and in a team environment. The candidate should also have a background in online strategy and be able to anticipate and adapt to rapid changes in the industry.
Position: Medical Secretary

Location: Greater London

Salary: £25,000 – £30,000 per year

Job Type: Full-time, Permanent

Job Description:

We are currently seeking a Medical Secretary to join our busy team in Greater London. The successful candidate will be responsible for providing administrative support to medical staff in a fast-paced healthcare setting. Duties include answering phone calls, scheduling appointments, maintaining patient records, and managing correspondence. Additionally, the Medical Secretary will assist with billing, insurance claims, and other clerical tasks as needed.

Requirements:

– Previous experience as a Medical Secretary or in a similar role
– Strong organizational and communication skills
– Proficient in Microsoft Office Suite
– Knowledge of medical terminology and procedures
– Ability to multitask and work efficiently in a high-pressure environment

If you are professional, detail-oriented, and have a passion for healthcare, we would love to hear from you. Please apply online with your CV and cover letter.

Expected salary:

Job date: Sat, 03 Aug 2024 22:04:54 GMT