Customer Segments Manager (Bank, Digital First Marketing)

Job title: Customer Segments Manager (Bank, Digital First Marketing)

Company: Teamrecruiter.com

Job description: One of our major banking clients is looking for a Customer Segments Manager (Bank, Digital First Marketing)
Length: 1-year MININUM Annual Renewal
Location: Toronto, ON – Hybrid
Hours: Monday-Friday, 9:00am-5:00pm
LOB: Cost Center

‘The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !’

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to ssingh@teamrecruiter.com

Please mention the job title above in the subject line
The recruiter in charge of this role is Sunita

After you have submitted your resume via e-mail please complete the application for this specific job by clicking ‘Submit Your Resume for this Job’ at the bottom of this page to match your resume to the job.

If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on ‘Database Registration’

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.

Requirements:
JOB DESCRIPTION
As Manager, Customer Segments, you will play an important role in key projects and in the day-to-day operations of the Bank at Work (BAW) and Best of group banking programs. You will provide support to the Program Director, Customer Segments on a wide array of tasks to ensure excellence in program design, development and delivery, and accelerated customer growth for Personal Banking. In this role, you will have the opportunity to apply your knowledge and skills in relationship management; banking/benefits program design, development, and operation; project management, and data and process analysis.

Familiarity with customer segmentation and strategy.
1. Build and maintain trusting relationships with public and private organizations and internal business partners to deliver against key group banking strategic priorities.
2. Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
3. Encourage and support innovation and the development of best-in-class group banking programs.
4. Deliver greater productivity by identifying and ensuring that key group banking business processes, policies and supporting infrastructure are aligned to meet the needs and enhance the experience of our customers and satisfy all regulatory requirements.
5. Identify and support initiatives to grow the group banking customer base in Bank and partner channels, including offsite sales and optimizing the activation of sponsorship properties
6. Support the Program Director, Customer Segments in the engagement of the Sales and Distribution team and in the development of training and engagement strategies, in partnership with the Sales Force Effectiveness team, to drive branch acquisition metrics.
7. Partner with Marketing and Digital Sales teams on content and to drive digital acquisition metrics in paid, unpaid and secured site channels.
8. Monitor customer acquisition and share of wallet KPIs and trends and socialize results/information with business partners.

Key Performance Indicators
Partner relations
Growth of the customer base
Product – mix
Channel mix – CPA
Program profitability

Cross Functional Relationships
Partners with public and private organizations, Everyday Banking, North American Retail Payments, Personal Lending, P&C Segment Marketing, Sales and Distribution, Digital Sales, Analytics, Legal & Compliance, Corporate Sponsorships, Diversity and Inclusion

Qualifications:
MUST HAVE’S
– expert relationship management
– product management/ strategy expertise
– sales and results oriented approach
– Good understanding of digital first marketing approach

KNOWLEDGE & SKILLS
Broad organizational awareness
Exceptional oral and written communication skills
Previous experience in a customer/partner facing role preferred
Independent thinker with the ability to work with minimal supervision and handle multiple priorities
Well-developed analytical and problem solving skills with an ability to interpret data to improve processes, drive action plans and results
Understanding of personal banking products and their financial performance
Program design, development, and delivery capabilities
Project and risk management capabilities
Strong MS Excel and PowerPoint presentation skills

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !

When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/, or on Twitter at https://twitter.com/TeamRecruiter.

We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.

Please note: Adherence to our end client’s vaccination policy is a requirement

Have a great day.

At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com.

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THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.

Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.

Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Nov 2022 23:51:02 GMT

Apply for the job now!

Digital Marketing Specialist – Major Bank (Digital experience an asset)

Job title: Digital Marketing Specialist – Major Bank (Digital experience an asset)

Company: Teamrecruiter.com

Job description: “The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting…..or you may be asked to start sooner than the expected start date if you are able to do so!”

URGENT: Please read the job description below. If this interests you, please send a MS-Word version copy of your updated resume (ASAP) along with your salary expectations, first available date and a telephone contact number.

Please mention the job title above in the subject line
The recruiter in charge of this role is Sunita

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.

One of our major banking clients is looking for a Digital Marketing Specialist – Major Bank (Digital experience an asset)
Length: 6 Months Contract with a possibility of extension or full-time employment
Location: Toronto, ON- WFH to start then eventually hybrid
Hours: Standard Work Hours
LOB: Everyday Banking

KEY ACCOUNTABILITIES

  • Working with the Digital Manager and Senior Manager, the Digital Specialist role is responsible for providing support in delivering strategies and tactical plans that align with broader digital, corporate and brand marketing strategies for various LoBs
  • Working with all LOBs to execute on strategic plans for the online experience
  • Work with all LOB groups to maximize online opportunities and to ensure customer and business needs are being met.
  • Ensure all programs are aligned with the digital enterprise metrics strategy.
  • Execute strategic plans for acquiring and retaining online customers
  • Collaborate with the various internal teams to create initiatives designed to meet customer retention and acquisition metrics.
  • Report, analyze and providing insights for all Online tools, Websites and Digital Marketing campaigns
  • Team with Digital Manager and Senior Manager to ensure that all initiatives and projects are aligned to digital strategy.
  • Closely liaison with internal business groups to ensure digital campaign deliverables map back to overall communication strategy
  • Develop plans to evaluate effectiveness of initiatives.
  • Design innovative project ideas that drive customer retention and acquisition.
  • Work with all Digital Managers to maximize online assets
  • Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise

This job requires the incumbent to interact with the following processes and/or groups at the client’s Financial Group:

  • Digital Sales Marketing
  • LOB Marketing teams
  • Product

REQUIRED SKILLS:

  • Good technical/project management skills and an understanding of the customer experience
  • Ability to meet multiple deadlines in a fast paced and challenging environment
  • Strong organizational, time management and presentation skills
  • Proven professional and interpersonal communication skills
  • Partner management and negotiation skills would be considered an asset
  • Digital experience an asset, but not required

KNOWLEDGE:

  • Knowledge of digital marketing strategies and traditional marketing
  • Knowledge of the Internet and current advancements in Web technologies
  • Undergraduate degree would be an asset

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!

Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES!

Expected salary:

Location: Toronto, ON

Job date: Mon, 28 Mar 2022 04:32:28 GMT

Apply for the job now!

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