About the Role
What You’ll Do
- Own and define our content strategy
- Create high-value content for brand awareness, consideration, and activation stages of the buyer’s journey
- Work with our acquisition team to craft content that improves our search visibility for transactional and use-case search queries
- Support content creation across various marketing channels (ads, emails, in-app messages, etc.)
- Research and understand market and customer trends to define content subject and topics
Your Background
- 3 to 5 years of experience in content marketing, ideally in SaaS
- Track record of content creation that has ranked on Google’s first page
- Strong writing and editing skills as well as strong communications
Bonus Points
- Solid analytical skills to identify opportunities to drive high-quality traffic and report on KPIs such as traffic and leads
- Understanding of Google algorithm and SEO best practices (content clusters, distribution plan, etc.)
- Experience using SEO and analytics tools such as Google Analytics, Moz or Ahrefs
- Understanding of the end-to-end buyer’s journey and how content fits into each stage
What we Offer
Culture: We’re a purpose-driven meritocratic culture where bias, tenure, and egos are replaced with debate, data, and facts so we can spend as much time as possible on impactful work to create real value for our customers. Plus, we provide regular social events by our awesome Social Committee, live and virtual coffee chats and more!
Growth: We’re a fast-paced FinTech company with numerous opportunities to learn, grow and take on new challenges. You’ll have an immediate impact. Additionally, all Plootonians can participate in the employee stock option plan from day 1.
Benefits: Day 1 access to comprehensive medical and health, including 100% drug coverage. We offer flexibility through WFH options and generous time off (vacation, sick, etc.)
Security: Plooto is trusted by over 6,000 SMBs and their finance teams. We’re profitable and have never gone through layoffs.
Content Marketing Manager
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