S.i. Systems – Intermediate Web Analyst with exp with Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams – Toronto, ON

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Company: S.i. Systems

Location: Toronto, ON

Job description: Our national retail client is looking for an Intermediate Web Analyst with exp with Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams – 28247Duration: 1 yearLocation: Mississauga: Hybrid: 2-3 days in office, team typically rotates 2 days/week, followed by 3 days/week. Preference of Tues/wedWork hours: 37.5 hours a dayJob ID: WECJP00028247Responsibilities:

  • Understand Ecommerce business requirements and objectives
  • Recognize the connection between business operations and analytics to influence business strategies and provide recommendations to enhance customer experience on website and app
  • Build reports, manage custom dimensions, segments and goals in both Adobe Analytics and Google Analytics 4
  • Create detailed dashboards to deliver standardized reporting for site and campaign performance dictated by business objectives and KPIs
  • Manage tracking and reporting across ongoing digital marketing campaigns, including SEM, SEO, Display, Affiliate, Social Media, Email etc. Analyze and deliver measurable insights from web / digital marketing channels
  • Query large datasets within BigQuery to find insights
  • Ensure high data quality within web analytics reporting for both Adobe Analytics and GA4 and understand and reconcile differences between the tools

Must Haves:

  • Adobe Analytics (generating reports and building dashboards)
  • Experience conducting basic administration within Adobe Analytics (processing rules, setting up classification of datasets)
  • Experience in Ecommerce analytics or Marketing analytics (campaign analytics)

Nice to Have:

  • Google Analytics
  • Expertise with SQL, LookerML is desirable
  • Hands on experience with Google Marketing cloud, Big Query and Data Studio
  • Experience with dashboard and visualization tools (e.g. Tableau, Looker) considered an asset
  • Experience with data workflow tools such as Alteryx or KNIME is a plus

Our national retail client is seeking an Intermediate Web Analyst with experience in Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams. The position is for a duration of 1 year in Mississauga, with a hybrid work model of 2-3 days in the office. The responsibilities include understanding Ecommerce business requirements, building reports, managing custom dimensions and segments, creating detailed dashboards, managing tracking and reporting for digital marketing campaigns, analyzing data from web/digital marketing channels, and ensuring high data quality in web analytics reporting. Must-haves include experience with Adobe Analytics, Ecommerce analytics, and campaign analytics. Nice to haves include Google Analytics, expertise with SQL and LookerML, hands-on experience with Google Marketing cloud and BigQuery, experience with dashboard and visualization tools, and experience with data workflow tools.
Job Description:

We are currently seeking a motivated and experienced Graphic Designer to join our team. The ideal candidate will be responsible for creating visually appealing graphics and layouts for various projects.

Responsibilities:
– Designing and creating graphics for print and digital media
– Collaborating with team members to develop creative solutions
– Presenting design concepts to clients and stakeholders
– Managing multiple projects and deadlines
– Keeping up-to-date with industry trends and best practices

Qualifications:
– Bachelor’s degree in Graphic Design or related field
– Minimum of 2 years of professional graphic design experience
– Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
– Strong attention to detail and ability to work independently
– Excellent communication and presentation skills

If you are a creative and talented graphic designer looking for a challenging career opportunity, we encourage you to apply for this position.

Expected salary:

Job date: Thu, 04 Apr 2024 06:14:39 GMT

Junior Online/Digital Marketing AnalystCore Online MarketingOakville, ON•Remote Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards. About the Online Marketing Analyst Role*. 30+ days ago

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

About Core Online Marketing

Core Online Marketing helps small and mid-sized businesses grow through the strategic use of online marketing. Core acts as the outsourced online marketing team for a number of small and mid-sized businesses.

Core develops online marketing plans, builds online marketing infrastructures (web sites, social networks, analytics, email distribution systems, etc.) and provides on-going execution support for all online marketing activities (lead generation, optimization, content development and distribution, social media management, email marketing, marketing automation, etc.).

About the Online Marketing Analyst Role

This is the ideal role for a recent college or university graduate with an analytical mind and a marketing degree who is driven by results. If you’re naturally technical, love working with data, thrive on problem-solving, and have a strong desire to pursue a career in marketing analysis, then this job is for you.

Reporting to the Manager of Analytics & Technology, The Junior Online Marketing Analyst is responsible for monitoring online marketing performance and ensuring all data collected is accurate. These activities include: keyword research, search engine optimization, paid search management, data collection setup, monitoring dashboards, and ongoing reporting.

Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.

This is a full-time position with benefits.

JOB RESPONSIBILITIES

ONGOING MONITORING & ANALYSIS

  • Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards.
  • Interpret results from client dashboards, work with the Core team and other third parties to implement and adjust tactics to improve results.
  • Ensure data from all sources is accurate and being captured appropriately.

RESEARCH

  • Regularly perform thorough keyword research to guide content, email, and social teams.
  • Develop competitive keyword analysis to identify competitor online presence on a client by client basis.
  • Identify and communicate new opportunities and developments in online search.

SEARCH ENGINE OPTIMIZATION

  • Develop keyword maps to guide SEO efforts.
  • Collaborate with the Core team to execute updates to on-page SEO elements.

TRACKING SETUP

  • Setup data collection tools such as Google Analytics, Tag Manager, Optimize, and other conversion tracking scripts on client websites.
  • Add target keywords and keep SEO tracking tools up-to-date.

PAID SEARCH MANAGEMENT

  • Setup and make updates to paid campaigns using Google Ads and Google Ads Editor as per the direction from the Core team.

REQUIRED ATTRIBUTES AND SKILLS (MUST HAVE)

  • Mathematical Skills to work with large amounts of data from various sources.
  • Analytical Skills to interpret data and present recommendations.
  • Research Skills to uncover new resources and opportunities.
  • Open to receiving feedback from all team members.
  • Can provide feedback to others in a constructive manner.
  • Understanding of current trends that impact online search and online marketing.

THE FOLLOWING WOULD BE CONSIDERED AN ADVANTAGE BUT NOT REQUIRED:

  • Up to date Google Analytics and AdWords Certifications.
  • Search Engine Optimization Principles.
  • Paid Search Management Experience.
  • Social Media Advertising Experience.
  • Google Analytics, Tag Manager, and Webmaster Tools Experience
  • Technical experience with websites (WordPress), Email, hosting, and server management.

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

Job Types: Full-time, Permanent

Schedule:

  • Monday to Friday

COVID-19 considerations:
This role will be virtual.

Work remotely:

  • Yes

Junior Online/Digital Marketing Analyst


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Social Media Ad Manager (Facebook/Google Ads)URBA Media4.7Toronto, ON•Remote$20 – $40 an hour A degree, diploma, or certificate in marketing or digital advertising. Develops real-time reporting dashboards as well as status updates based on client… 30+ days ago·More…View all URBA Media jobs – Toronto jobsSalary Search: Social Media Ad Manager (Facebook/Google Ads) salaries in Toronto, ONSee popular questions & answers about URBA Media

At URBA Media, our client-value proposition is simple; by pairing our in-depth understanding of social media marketing and digital marketing science with our highly acclaimed media production, we create illustrious and engaging campaigns that give brands lasting impressions. We are committed to delivering innovative, engaging and entertaining content for the people of today.

*
Responsibilities

  • Sets up, monitors and optimizes advertising campaigns using our internal DSP, Google Marketing Platform, Google Ads, Snapchat, Tiktok, Instagram, Spotify, Reddit, SoundCloud and Facebook.
  • Books, tracks and adjusts campaign budgets and expenses for client digital ad campaigns.
  • Develops real-time reporting dashboards as well as status updates based on client requests.
  • Able to create custom audience sets for advertising targeting for better ad efficiency .
  • Able to create a/b testing between multiple sets of creative to determine cheapest delivery on campaign goals.
  • Able to track e-commerce purchases through ad conversions to achieve lower costs on KPI
  • Practical knowledge on SEO mechanics.
  • Works with remote teams across Western Canada.
  • Provides general support and works closely with senior staff.

Preferences

  • 1-3 years of digital advertising experience.
  • Demonstrable experience using Google Ads, Facebook Business Manager and/or a Demand Side Platform.
  • A degree, diploma, or certificate in marketing or digital advertising.
  • Experience with project management software is an asset.
  • Highly proficient verbal and written communication skills.
  • Advanced computer skills and proficient in Microsoft Office.
  • Experience in programming related to analytics.
  • Strong analytical skills, with a high degree of proficiency in data retrieval/manipulation.
  • Highly organized, efficient and able to work around tight deadlines.
  • Experience in digital marketing.
  • Able to manage a diverse workload, learn and adapt quickly and take direction from others.

How to Apply

  • Give us a resume and an optional letter on how you’ve demonstrated our preferences.

*

Job Types: Contract, Permanent

Salary: $20.00-$40.00 per hour

Benefits:

  • Flexible schedule

Schedule:

  • Monday to Friday

Experience:

  • Facebook/Instagram Ad: 3 years (preferred)
  • Digital Advertising: 2 years (preferred)
  • Media Buying: 2 years (preferred)

Work remotely:

  • Yes

Social Media Ad Manager (Facebook/Google Ads)


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Digital Marketing SpecialistMCAN Mortgage CorporationToronto, ON Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.). 22 days ago·More…View all MCAN Mortgage Corporation jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

Join a happy, growing team! 86% of employees recommend MCAN as a great place to

work! XMC leads competitors in growth year-over-year!

About the role:
As the Digital Marketing Specialist, you will be responsible for generating demand for MCAN/XMC through strategic brand awareness initiatives and tactical, targeted content and campaign development.

You’ll be drawing on your strong, creative and analytical skills, deep understanding of the tools to execute efficiently and on budget – all while having great communication skills to successfully plan, design and analyze content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.

Additional responsibilities include support at the corporate level of all digital marketing initiatives, compliance with brand guidelines and regulatory requirements, as well as working with the Director, Corporate Marketing to manage high-profile projects and develop the MCAN/XMC brands in target markets. Opportunity to learn all aspects of our external facing business and work with executives in charge of lending business, finance and human resources.

What you will be responsible for:

  • Create engaging, on-brand email marketing collateral
  • Design and functionality of all website content – creation, and implementation of the content strategy to ensure online objectives are met
  • Be the go-to person for the website(s), managing the day-to-day via the CMS, closely monitoring user behaviors to optimize for engagement and acquisition
  • Create and maintain content calendars and copy across social media platforms – Facebook, Instagram, Twitter, LinkedIn and Pinterest
  • Create and manage paid social campaigns across partner channels including, but not limited to Facebook, Instagram, LinkedIn
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.)
  • Optimization of marketing conversion paths, managing and optimizing CTAs, landing pages, and lead generation forms
  • Define ways to personalize user experiences to delight customers from onboarding to activation
  • Advise on strategy and tactics to drive on-site conversion and lead generation
  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures etc.
  • Management and optimization of CRM and related integrations across the pipeline and conversion path

The work experience, skills, education that you bring to the role:

Education:

  • Bachelor’s degree in marketing, communications, digital media or equivalent or post-secondary education in related field of study or an equivalent combination of education and experience

Experience:

  • 3-5 years of relevant experience
  • Experience in a financial industry and/or a mortgage lending company is an asset
  • Experienced working with Salesforce
  • Experienced in Ad Ops, Google Analytics, Google Ads, social ad platforms and best practices
  • Knowledge of SEO and SEM
  • Experienced working with SEMrush, Zapier, Unbounce and email applications
  • Experienced working with WordPress, HTML, CSS
  • Knowledge of AODA/accessibility and CASL requirements

Skills:

  • Strong analytical skill set with the ability to problem solve effectively
  • Collaborative and strong relationship builder
  • Excellent verbal and written communication
  • Highly organized with an outstanding attention to detail
  • Effective time management skills; works well under pressure to meet tight deadlines
  • Ability to balance multiple demands and challenging priorities; ability to prioritize workload
  • Willingness to learn in a dynamic environment that includes new ideas and change

Application: Please submit a cover letter with your resume and there will be at least one assignment for applicants prior to the first round interview.

About XMC:
An agile, boutique residential mortgage lender with the experience, the character and the commitment to excellence required in Canada’s evolving real estate market. XMC is proudly owned by MCAN Mortgage Corporation, a federally regulated mortgage investment corporation. Our team is made up of respected industry innovators, influencers and big-thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships. We’re all about team, how we can make contributions, and our own self development. If you’re excited about connecting – so are we!

About MCAN:
MCAN is a niche-strategic investor in the Canadian real estate market focused on three key areas: single-family mortgages, residential construction loans, and other real estate investments. Our targeted approach to growth reflects our expertise and understanding of the needs of investors, clients, partners and the markets in which we invest.

Our people are our best asset – the kind of people you want on your team: smart, collaborative and helpful with a friendly, positive attitude. We are committed to building the company and building team member capabilities. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

MCAN is committed to providing accommodation to applicants throughout the job application and interview process. If you require any accommodations, please contact our Human Resources team at 416 847 2461

Digital Marketing Specialist


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Digital Property Optimization SpecialistMcCarthy Tétrault3.8Toronto, ON Seasoned web developer/site manager experience working in a digital marketing environment. Develop weekly reports and dashboards to track performance and… 30+ days ago·More…View all McCarthy Tétrault jobs – Toronto jobsSalary Search: Digital Property Optimization Specialist salaries in Toronto, ONSee popular questions & answers about McCarthy Tétrault

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist, you will:

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on mccarthy.ca, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A/B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI/UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.

Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and/or channel specific reporting tools. Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.

As our ideal candidate, you will have:

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer/site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and/or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, WordPress. Drupal, Aquia, Figma/Envision and Jira experience preferred.
  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French/English) an asset.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Vaccination Policy:
Please note that, applicants who receive a conditional offer of employment from McCarthy Tétrault will be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada as a condition of employment and to maintain their status as fully vaccinated as a condition of continued employment. McCarthy Tétrault will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other grounds.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

Digital Property Optimization Specialist


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