Head of Social Media & Digital Marketing

KBZ Inc. is a concept and project development studio located in Toronto, ON.

Current projects founded by the company include Wilbur Mexicana (if you’ve never heard of Wilbur, this role likely is not for you..locality matters for this role) as well as an under-development golf content & influencer marketing brand that has quickly amassed over 250K IG followers.

Wilbur has continued to thrive throughout the pandemic and the restaurant will be opening a second location summer 2022. Despite the popularity & success of Wilbur, from a design/marketing/social perspective, the brand has intentionally been left as a blank canvas until we can find the right in house partners to collaborate with.

The company is looking for a “jack/jill of all trades” pertaining to the Social Media & Digital Marketing component of the company although a strong foundation in video content creation/editing is a must. Candidates should have substantial skill and experience in the following areas:

  • Videography/Cinematography
  • Photography
  • Editing; Adobe CS, After Effects, Adobe Premier Pro, etc.
  • Content Creation & Copywriting
  • Basic Graphic Design
  • E-Commerce/Shopify
  • Facebook Business Manager
  • Must have an entrepreneurial spirit. Partnership/Ownership opportunities will be available. We’re looking for partners, not employees.

Annual Salary is negotiable (based on experience, talent, skill, accreditation etc). Ongoing travel to the United States will be required for golf content.

Company office is located in West Queen West although it will be up to you whether or not you want to primarily work at the office or work from home.

If submitting a resume, please also provide a link to your portfolio, social media, previous work, or anything that would be stylistically/artistically relevant. Thank you!

Expected start date: 2021-10-01

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Benefits:

  • Profit sharing
  • Stock options

Schedule:

  • Monday to Friday

Experience:

  • Content creation: 2 years (required)

Work remotely:

  • Yes

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Digital Marketing Manager

Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

  • Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.
  • Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.
  • Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.
  • Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.
  • Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.
  • Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.
  • Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.
  • Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

  • 5+ years of demand gen experience in B2B marketing
  • Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.
  • Ability to effectively communicate the essence of a brand while creating value for clients.
  • Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.
  • Experience with CRM and marketing automation platforms, including the execution of drip campaigns.
  • Experience across multiple digital marketing channels (SEO, display, social, email).
  • Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.
  • Self-directed, proactive, collaborative and approachable
  • Attention to detail
  • WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

  • Monday to Friday

Application question(s):

  • Do you live in Toronto?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Demand gen experience in B2B marketing: 5 years (required)
  • Content Writing: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place

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Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


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Digital Performance Specialist

Miele is the world’s largest family owned and operated appliance company with more than 20,000 employees worldwide. Established in 1899 (Gutersloh, Germany), Miele remains committed to its owners, employees, customers, suppliers, the environment and its community.

With a clear focus on manufacturing the highest quality household appliances in cooking, refrigeration, coffee machines, dishwashers, washers and dryers, vacuum cleaners as well as appliances for use in commercial operations (“Miele Professional”), Miele strives to be the World’s Most Trusted And Desirable Premium Brand.

Are you looking to join a trusted, exciting, and premium brand located in Vaughan? Do you have a passion for success, innovation, and continuous improvement? Our philosophy – Immer Besser (Forever Better) reflects not only the passion for our products but also our people.

Reporting to the Head of Digital and online marketing, this individual is responsible for the planning and execution of digital campaigns and direct marketing across Canada, as well as analyzing current activities from performance perspective to identify opportunities to drive growth and return on investments.

This will include the day-to-day management of digital campaigns in different channels, Google Analytics accounts, dashboards and eCRM programs.

  • Tune and edit Google Analytics accounts to set up views for campaigns
  • Lead the conceptualization and development of any new digital campaigns
  • Drive all CRM activities both from strategic and tactical perspective
  • Evaluate our target audience, use our database for development and detailization of consumer insights
  • Analyze competitors ‘ marketing activities
  • Analyze the performance of all online promotion channels
  • Digital campaigns’ optimization, data reports’ collection and presentation
  • Lead agencies in the areas of digital advertising
  • Manage document flow within the area of responsibility
  • Ensure implementation and setup of Google Analytics/Tag Manager on relevant web pages
  • Compile reports and insights utilizing data from analytics tools (Google Analytics / dashboards)
  • Ability to create new content/edit existing product content for accuracy

Requirements:

  • Bachelor degree in Marketing, Business or Commerce, ideally with a focus on digital marketing
  • 3-5 years of experience in digital / e-commerce
  • Exceptional attention to detail and impeccable proofreading ability
  • SEA/SMA expertise and experience, as well as web analytics, specifically Google Analytics (GA Advanced certificate is an asset)
  • 360-degree knowledge of digital tools and formats (XML / CSV, Google Ads / Facebook Adsmanager, digital video formats, SocialBakers etc.)
  • Experience with privacy compliance topics relevant to digital communication
  • Advanced MS Office skills, in particular MS Excel and MS PowerPoint
  • Knowledge and experience in SAP, OpenText, SharePoint, Adobe Photoshop and InDesign are considered an asset
  • Fluent English, French skills are an asset

Job Type: Full-time

Salary: $70,000.00-$75,000.00 per year

Schedule:

  • Monday to Friday

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Digital Marketing Intern

The Company:

ALPHASHINE is an automotive start-up that specializes in professional detailing and aesthetic solutions.

Our Mission:

The organization’s primary focus is to change the way consumers experience and use automotive services globally. AlphaShine is striving to achieve such goals by focusing on delivering a unique customer experience through the creation of a conveniently placed, easily accessible, and quality-focused business.

Our Values:

  • To Provide the Finest Quality of Service
  • Deliver an Unmatched Customer Experience
  • Create Unparalleled Value
  • Have the Finest Attention to Detail

The Position: Digital Marketing Intern Fall 2021 (September – December)

We are currently looking for a 3rd/4th year BBA/Commerce undergraduate student or a recent grad who is looking to join a fast-paced start-up. As our Digital Marketing Intern, you’ll be managing our social media and online platforms and assisting with the daily management of our members and clientele.

Responsibilities:

– Collaborate with the Content Creator to create amazing content to be posted across our social media channels (Facebook, Instagram, LinkedIn, Youtube)

– Plan, edit, and write captions for content weekly

– Manage day to day social media content

– Write weekly blogs and reach out to accounts to boost our SEO

– Participate in brainstorming sessions to share ideas and help define strategies

– Create and manage Facebook Ads

– Research and implement other strategies to help boost our social media followers

– Collect and analyze metrics from social platforms, Google Analytics, SE Rankings

– Update and maintain member records

– Assist with other marketing duties

Requirements:

– Currently enrolled as a 3rd/4th year BBA/Commerce student or recent grad

– Proficient with all social media channels

– Excellent communication and writing skills

– Ability to work in a fast-paced and collaborative environment

– Collaborative, creative, strong attention to detail

– Proficient with Adobe Photoshop and Illustrator a plus

– You’re eager to learn and question everything

– Knowledge of SEO a plus

University/College credit is offered for students who require work placement.

Contract length: 4 months

Job Types: Full-time, Internship

Salary: $14.25 per hour

Benefits:

  • Casual dress
  • Company events
  • On-site parking

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • No

CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY