Summary of Job:
The Sr. SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing recommendations on and off the website.
Key Areas of Responsibility:
Implement technical SEO strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s organic keywords exposure and organic/local traffic.
Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective. On site, off site and competitive analysis will be required. Using these findings build an in depth audit to be delivered to the client.
Perform keyword research to develop target lists that match up with client goals. Use this research in combination with recommendations for the audit to guide the on page and off page keywords optimizations. Using these findings build an in depth report to be delivered to the client.
Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.
What You’ll Be Doing
What We’re Looking For
We prefer this position to be based in Toronto but are open to remotely-located team members in Canada who can align to EST working hours.
Summary of Job:
The SEO Analyst supports strategy and execution of search engine optimization solutions for automotive dealership customers. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time managing dealers’ local online presence and implementing strategies to improve their visibility.
General Responsibilities:
Implement local SEO strategies on the client’s Google My Business, website, and other online profiles for the purpose of increasing the client’s organic keywords exposure and local search traffic.
Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective.
Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.
Key Traits and Competencies:
Required Education, Experience and Technical Skills:
