Associate Director , Digital Transformation, Martech and Data Solutions

Job title: Associate Director , Digital Transformation, Martech and Data Solutions

Company: Cardinal Path

Job description: Company Description

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience architecting data workflows that enable Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide technical direction for marketing technology systems, and drive marketing innovation with our clients by bringing forward new and creative ideas to solve current and future industry challenges.

You are a curious, detailed analytical thinker who understands how systems and data integrate to drive marketing and business results. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Evaluate the client’s technical infrastructure and approach to data, activation, technology, and delivery process, and identify opportunities for evolving the platform to improve operational efficiency

Provide deep domain expertise in our client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value

Develop technical strategic roadmaps and support clients on their prioritized path to transformation

Act as the primary liaison with IT, Marketing Operations, and external marketing technology service providers

Collaborate with engineering, data science, and analysis & implementation teams to develop comprehensive Digital Transformation solutions that align with client’s data strategy and progress digital maturity.

Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)

Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)

Research emerging data and technology industry trends to improve the Digital Transformation framework, and educate internal teams

Publish blog posts and whitepapers emerging industry trends and experienced POVs

Estimated 25% business development, 50% consulting, and 25% thought leadership/practice development time allocation

Qualifications

You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions

At least 2 years experience as a client-facing consultant (project and/or management)

In-depth understanding of the marketing technology ecosystem like web analytics, Identity Resolution, Consent Management Platforms, CRM, CDP, Marketing Automation, Campaign Management, Search, ESP, Ad Servers, DMPs, DSPs, and audience targeting tools.

Hands on experience designing and executing integrated solutions of marketing systems with platform partners (i.e., Google, Adobe, LiveRamp, Merkury, Salesforce and Tealium) and other enterprise systems.

Possess extensive knowledge of web technologies (HTML, Javascript, Data Layers, etc.), integration methods and technologies, and the ability to read and write SQL.

Strong understanding of holistic enterprise architecture and the interplay of analytical tools, enterprise infrastructure, APIs, and cloud technologies.

Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills

A degree in engineering, computer science, analytics, or related field is preferred

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

#LI-MZ1

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:59:08 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Journal Technologies

Job description: About Journal

Journal empowers companies and teams with smart financial products so they can achieve their most ambitious goals. We’re developing products that make finance more accessible and save companies and their teams time and money. In the process, we’re disrupting the multi-trillion dollar global B2B finance industry and looking for pioneers to help us achieve our vision.

Journal is being built by a young, vibrant, and entrepreneurial team that includes the former GM of Uber Canada. At Journal, everyone is an owner, people are open to feedback, and decisions are made through a data-driven logical process. We’re backed by some of the best venture capital investors in the world, and have investors who are top executives from Uber, Shopify, H&R Block, Wave, and many more!

Digital Marketing Manager

Journal is looking for a highly talented digital marketing manager to lead and execute Journal’s digital marketing strategy. This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. The Digital Marketing Manager will not only be required to think on a strategic level but also be hands-on in driving and executing marketing programs.

What You’ll Do

  • Plan and execute cost-effective digital marketing programs across multiple channels including SEM /PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
  • Prioritization and development of campaigns that support marketing strategy/objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Measure and report on campaign results by channels to distill learnings and insights that can be shared with stakeholders across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for improvement
  • Manage and track predetermined budgets across all various channels
  • Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set up/strategy

Requirements

  • BA/BS in Marketing, Communications or related degree
  • 5+ years of digital marketing experience for a B2B or fintech company
  • Proven knowledge and expertise in digital marketing ad platforms (Required: Google Ads, LinkedIn, Facebook)
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
  • Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
  • Possess a working knowledge of Google Analytics and demand generation tools (e.g. Salesforce, Marketo)
  • Strong presentation and communication skills
  • Attention to detail with outstanding project management skills
  • A strong quantitative thinker with the ability to build and interpret models

Benefits

  • Competitive compensation
  • Competitive coverage of medical, dental and vision insurance for employees
  • Education & learning stipend for personal growth and development
  • Flexible vacation time
  • Work from home stipend to help you succeed in a remote environment

‍Here are some other things that we think are pretty cool:

  • Small team = lots of autonomy
  • You’ll get a personal Journal credit card

Also – when else would you be able to say you’ve helped build Canada’s best corporate card?

Expected salary:

Location: Toronto, ON

Job date: Sun, 06 Jun 2021 22:30:37 GMT

Apply for the job now!

Digital Marketing SEO / SEM Specialist Needed

Job title: Digital Marketing SEO / SEM Specialist Needed

Company: Home Painters Toronto

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Expected salary:

Location: Toronto, ON

Job date: Thu, 22 Apr 2021 22:48:06 GMT

Apply for the job now!

Digital Project Manager

Job title: Digital Project Manager

Company: William Thomas Digital

Job description: William Thomas Digital is building Canada’s leading Digital Messaging and CRM consultancy. We help organizations and agency partners of all sizes to communicate relevant and personalized messaging to their customers through Email, Mobile Push, SMS, Social, Web, Marketing Automation and Chat.

We are currently seeking a Digital Project Manager to direct, plan and execute digital projects, ranging from implementations to automations to ongoing campaigns. As Digital Project Manager, you will be a key point of contact for our clients and lead a cross-functional team of subject matter experts ensuring that we deliver exceptional work to our clients, on time and on budget.

Key Responsibilities

  • Manage complex digital projects with minimal managerial oversight
  • Structure and manage project timelines, and track deliverables efficiently and effectively
  • Collaborate with project leads to maintain efficient project structure to ensure maximum performance
  • Identify risks, mitigation strategies and dependencies. Propose solutions to address identified risks and ensure escalations are raised appropriately
  • Effectively communicate with client teams and program leadership regarding project timelines and updates, new client requests, and change requests
  • Manage peer-level client relationships as the primary client contact for all project inquiries and needs
  • Contribute to an environment that fosters innovation, problem solving and knowledge sharing

Skills and Experience

  • 5+ years of project management experience in a digital agency or professional services organization
  • Experience with Salesforce Marketing Cloud, Adobe Campaign, Responsys or similar platform required; Marketing Platform implementation experience preferred.
  • Strong ability to understand technical concepts and development process
  • Strong analytical, organizational, and time management skills as well as an attention to detail
  • Excellent communication skills. Ability to interpret Client needs and transcribe those for the Delivery team
  • Strong interpersonal skills, with the ability to communicate concepts to a technical and non-technical audience
  • Experience working in a fast-paced environment juggling multiple deliverables and tight timelines
  • Familiarity with quality assurance (QA) protocols and ownership of QA sign-off for all deliverables

Qualifications that are a plus

  • Certified SCRUM Master
  • PMP certification
  • Business Analyst experience

Please note: During the pandemic, in order to keep everyone safe, we are hiring and on-boarding 100% remotely for the time being.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Thu, 01 Jul 2021 06:36:02 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Home Painters Toronto

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other platforms.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a Digital Marketing specialist to evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 5 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 5 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Expected salary:

Location: Toronto, ON

Job date: Tue, 27 Apr 2021 22:13:19 GMT

Apply for the job now!

Director, Digital Engagement

Job title: Director, Digital Engagement

Company: Johnson & Johnson

Job description: Janssen Inc., a company of Johnson & Johnson, is looking to hire a Director, Digital Engagement based in Toronto, Ontario. At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at www.janssen.com and follow us @JanssenGlobal. Janssen Inc. is a member of the Janssen Pharmaceutical Companies of Johnson & Johnson. Please visit www.janssen.ca for more infomration. The Director of Digital Engagement will build and lead a new team that will create a digital engagement strategy for Janssen Canada that will optimize our go to market model with customers. Enabling this digital engagement strategy will occur through thought leadership in precision marketing, digital media, and content excellence. A thoughtful leader, the candidate will have the vision and discernment to continuously assess, enable, and embed evolving technologies, tools, capabilities, and partnerships into our customer engagement model. The role will require a strong negotiator who can create internal and external partnerships that enable these new engagement models. To successfully reshape existing business models and processes, the Director Digital Engagement will be an empathetic and insightful leader with a proven track record in managing organizational change and associated complexity. Evolution of the Canadian healthcare ecosystem and Janssen’s product portfolio make collaboration a critical success factor for this role and will require a driven leader who creates productive relationships with peers in Medical, Regulatory, Market Access, Healthcare Compliance, and Commercial teams to forge new organizational capabilities while ensuring operational excellence. This role will also recruit lead, manage and develop the Canada Digital Engagement team. A passionate believer in diversity, equity, and inclusion the Director Digital Engagement will play a critical role in building a diverse talent pipeline for Janssen Canada. Key Responsibilities: Provide thought leadership and direction for Janssen’ digital engagement strategy with customers Design organizational structure that enables collaboration while positioning the organization for future growth opportunities. Lead the evolution of an omnichannel marketing approach in a way that enhances our go to market approach across the enterprise Collaborate with internal IT partners to develop a sustainable and efficient infrastructure to support digital strategies Collaborate with external players to enable and improve digital engagement strategies Identify, recruit, and develop top talent to support Janssen’s leadership pipeline Lead the organizations understanding of emerging technologies and expertly navigate the intersection of these technologies with regulatory and legal compliance Qualifications University degree in Business or Digital Marketing required; MBA preferred 10-12 years of relevant marketing/commercial experience Minimum 5 years of multi-discipline digital marketing, omnichannel and/or media leadership 7+ years of people and organizational leadership is required Experience in partnering with people inside and outside the organization to bring value to the brand and enterprise Experience in DTC media and professional media solutions is preferred Knowledge of the eCommerce vendor landscape and innovation opportunities Experience leading and implementing Marketing Mix Modelling and media optimization tools Experience leading through a period of significant organizational change Experience working with Legal, Regulatory, Medical Affairs, Compliance and Procurement partners Bilingual in English/French would be preferred. Job will require 10-20% travel within Canada to support implementation of novel capabilities Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential. Primary Location Canada-Ontario-Toronto-19 Green Belt Drive Organization Janssen Inc. (7710) Job Function Marketing Requisition ID 2105950702W

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 22:09:49 GMT

Apply for the job now!

Adobe Digital Analytics Developer

Job title: Adobe Digital Analytics Developer

Company: Teamrecruiter.com

Job description: One of our major banking clients is looking for a Adobe Digital Analytics Developer
Length: Contract term is 6 Months with possibility of extension
Location: Toronto, ON
Working hours: 9-5
Line of Business: Digital Channels

‘The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !’

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to careers@teamrecruiter.com

Please mention the job title above in the subject line
The recruiter in charge of this role is Ragul

After you have submitted your resume via e-mail please complete the application for this specific job by clicking ‘Submit Your Resume for this Job’ at the bottom of this page to match your resume to the job.

If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on ‘Database Registration’

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.
Requirements:
Responsibilities:
The Digital Analytics Implementation Specialist will implement measurement capabilities across Bank’s digital properties to drive deep insights of performance and customer behaviors. Provides advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualization

Implement, maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis.
Defines business requirements for analytics and reporting to ensure data insights inform business decision making.
Work closely with development teams to ensure that requirements and data layer has all the elements properly exposed in order to execute analytics tags.
Maintains up-to-date analytics implementation documentation for the data layer, analytics tracking. tags, advertising vendor tags, and automated tag audit libraries.
Ensures data alignment across multiple reporting suites (eVars, props, events).
Actively participates in the design, implementation, and management of new analytics and reporting solutions and provides advice and guidance to assigned business / group on implementation of solutions ensuring alignment of business needs and data requirements between stakeholders.
Develop relationships with key partners across the enterprise and acts as the subject matter expert for internal/external stakeholders.to refine, prioritize, and optimize the digital analytics implementation roadmap.
Develops and manages implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis and reporting (e.g., data layer, JavaScript libraries, etc).
Automates validation tests to improve quality and efficiency of the existing internal validation processes.
Builds effective relationships with internal / external stakeholders.
Maintains tagging libraries that support detailed digital optimization.
Documents and maintains analytical and reporting operational procedures and processes.
Qualifications:
Must Haves:
2-3+ years’ experience in digital analytics implementations through utilization of tag management tools using Adobe and Google analytics.
Strong knowledge of Javascript, htmll, CSS
Familiar with Adobe Products such as Adobe Launch

Nice To Have:
AngularJS and React

Qualifications:
2-3+ years’ experience in digital analytics implementations through utilization of tag management tools using Adobe and Google analytics.
Post-graduate degree in business, engineering, computer science or related discipline.
Expert knowledge with core JavaScript, HTML, CSS and
Solid understanding of modern frameworks (AngularJS, React, etc.).
Experience with data preparation and data analysis.
Solid knowledge of testing tools ‘ObservePoint ‘and ‘Charles Web Debugging Proxy’.
Experience with Adobe Target and Adobe Audience Manager.
Strong knowledge of Adobe Mobile Services, Adobe Mobile SDK Tools.
Experience with digital measurement tools across multiple channels (e.g. web, social media, mobile, email, search).
Experience with SQL Queries and Adobe Experience Cloud APIs.
Experience using JIRA, Teams, Confluence.
Excellent verbal & written communication skills.
Excellent Analytical and problem-solving skills.
Collaboration & team skills; with a focus on cross-group collaboration.
Exceptional organizational and time management skills and a demonstrated ability to prioritize
work in a demanding environment.
Excellent data driven decision making.

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !

When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/, or on Twitter at https://twitter.com/TeamRecruiter.

We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.

Have a great day.

At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com.

CAMSC and ACSESS certified

‘…All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing’

‘Please note that emails from our Recruitment Firm may inadvertently be sent to your Spam Folder. When contacted regarding an employment opportunity, please keep an eye on your Spam/Junk Folder to avoid missing important communication.’

THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.

Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.

Expected salary:

Location: Toronto, ON

Job date: Fri, 03 Sep 2021 23:02:49 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Home Painters Toronto

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other platforms.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a Digital Marketing manager to evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 5 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 5 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

Compensation:

  • $50 to 70k depending on experience
  • Bonus plan will be based on reaching your KPI’s
  • Eligible for company medical benefit plan if successful completion of 90 days probation

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Expected salary: $50000 – 70000 per year

Location: Toronto, ON

Job date: Tue, 11 May 2021 22:57:33 GMT

Apply for the job now!

Assistant Marketing Manager, Digital Acquisition

Job title: Assistant Marketing Manager, Digital Acquisition

Company: American Express

Job description: American Express Canada is a company with a long history and a bright future. A Canadian employer since 1853, Amex has created a culture that nurtures extraordinary talent and turns careers into unparalleled experiences. A company where every employee is given the opportunity to learn, grow and excel, Amex is always on the lookout for driven, forward-thinking and creative people ready to take their career to the next level. So, if you share our passion for excellence, our dedication to great service and our excitement about innovation, there’s a world of opportunity waiting for you in a career with American Express Canada.

Acquisition of new Cardmembers is a key driver for growth within the Amex Canada team. Our success is built on integrated, results-driven execution, a focus on ongoing innovation, and a strong team.

The position is an excellent opportunity for someone looking to use and grow their digital and performance marketing skills, while driving tangible growth for the business, within a fast-paced environment.

The successful candidate will be responsible for managing key projects and deliverables for our online prospect journey, including our prospect site, eApplication journey and lead generation programs. This will require close and effective partnership with our central teams, acquisition colleagues, product owners, external agencies, and other stakeholders. The key objectives will be to drive continuous optimizations by analyzing data and leveraging best practices, as well as supporting the execution of key market updates and regulatory requirements.

Key Responsibilities:

  • Drive profitable acquisition of credit cards through our direct channels (Direct Traffic, Organic Search/SEO, Lead Generation/Email Marketing)
  • Co-ownership of our Acquisition prospect site and application journey, including ongoing updates and optimizations
  • Shape the acquisition roadmap for the direct channels program
  • Partner with the Amex Central teams and external partners to launch new Site, eApplication and lead generation capabilities for the Canadian market
  • Collaborate with local, central, and external partners on business plans and upcoming changes. Provide recommendations for how these changes should be reflected through the direct channels
  • Deliver flawless marketing campaigns end to end, from conception to implementation
  • Analyze quantitative and qualitative data to develop and recommend strategies for channel and product improvements
  • Execute a test-and-learn roadmap to drive traffic to our properties, improve prospect engagement and conversion efficiency
  • This role will also own acquisition plans for a key credit card product

Minimum Qualifications

The successful candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player and can work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently.

  • Bachelor of Commerce and/or MBA in Marketing Management, Business, or Finance
  • 2-4 years of experience in digital marketing or product management
  • Strong business acumen
  • Proven track record of driving results
  • Strong relationship building and partnership management skills
  • Excellent planning and analytical skills
  • Articulate communicator, with solid verbal and written communication and presentation skills
  • Outstanding coordination and project management skills
  • Ability to adapt to new platforms and technologies and learn quickly
  • Knowledge of analytics platforms is an asset (Google Analytics, Adobe Analytics and BrightEdge)
  • Experience in financial services is an asset
  • Product Management experience is an asset
  • Search Engine Optimization (SEO) experience is an asset
  • Lead Generation or Email Marketing experience is an asset
  • Experience with Salesforce Marketing Cloud is an asset

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

ReqID: 21008554
Schedule (Full-Time/Part-Time): Full-time
Date Posted: May 25, 2021, 7:44:04 PM

Expected salary:

Location: Toronto, ON

Job date: Thu, 27 May 2021 22:10:35 GMT

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Director, Digital Engagement

Job title: Director, Digital Engagement

Company: Johnson & Johnson

Job description: Job Description:

Janssen Inc., a company of Johnson & Johnson, is looking to hire a Director, Digital Engagement based in Toronto, Ontario.

At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at www.janssen.com and follow us @JanssenGlobal. Janssen Inc. is a member of the Janssen Pharmaceutical Companies of Johnson & Johnson. Please visit www.janssen.ca for more infomration.

The Director of Digital Engagement will build and lead a new team that will create a digital engagement strategy for Janssen Canada that will optimize our go to market model with customers. Enabling this digital engagement strategy will occur through thought leadership in precision marketing, digital media, and content excellence.

A thoughtful leader, the candidate will have the vision and discernment to continuously assess, enable, and embed evolving technologies, tools, capabilities, and partnerships into our customer engagement model. The role will require a strong negotiator who can create internal and external partnerships that enable these new engagement models. To successfully reshape existing business models and processes, the Director Digital Engagement will be an empathetic and insightful leader with a proven track record in managing organizational change and associated complexity.

Evolution of the Canadian healthcare ecosystem and Janssen’s product portfolio make collaboration a critical success factor for this role and will require a driven leader who creates productive relationships with peers in Medical, Regulatory, Market Access, Healthcare Compliance, and Commercial teams to forge new organizational capabilities while ensuring operational excellence.

This role will also recruit lead, manage and develop the Canada Digital Engagement team. A passionate believer in diversity, equity, and inclusion the Director Digital Engagement will play a critical role in building a diverse talent pipeline for Janssen Canada.

Key Responsibilities:

Provide thought leadership and direction for Janssen’ digital engagement strategy with customers

Design organizational structure that enables collaboration while positioning the organization for future growth opportunities.

Lead the evolution of an omnichannel marketing approach in a way that enhances our go to market approach across the enterprise

Collaborate with internal IT partners to develop a sustainable and efficient infrastructure to support digital strategies

Collaborate with external players to enable and improve digital engagement strategies

Identify, recruit, and develop top talent to support Janssen’s leadership pipeline

Lead the organizations understanding of emerging technologies and expertly navigate the intersection of these technologies with regulatory and legal compliance
Qualifications

University degree in Business or Digital Marketing required; MBA preferred

10-12 years of relevant marketing/commercial experience

Minimum 5 years of multi-discipline digital marketing, omnichannel and/or media leadership

7+ years of people and organizational leadership is required

Experience in partnering with people inside and outside the organization to bring value to the brand and enterprise

Experience in DTC media and professional media solutions is preferred

Knowledge of the eCommerce vendor landscape and innovation opportunities

Experience leading and implementing Marketing Mix Modelling and media optimization tools

Experience leading through a period of significant organizational change

Experience working with Legal, Regulatory, Medical Affairs, Compliance and Procurement partners

Bilingual in English/French would be preferred.

Job will require 10-20% travel within Canada to support implementation of novel capabilities

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.
Primary Location
Canada-Ontario-Toronto-19 Green Belt Drive
Organization
Janssen Inc. (7710)
Job Function
Marketing
Requisition ID
2105950702W

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 01:20:33 GMT

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