Tag: digital marketing

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Rockwool

Job description: Building our reputation and promoting our products

We have an exceptional position in our market, and we have built a great brand. Your mission is to tell the story about who we are, what we deliver and put our solutions in the spotlight to reveal the secrets behind modern living. Addressing the key benefits of our solutions and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. As a strong communicator, you will help proactively maintain our reputation across various stakeholder groups and build trust in our communities.

This is the role:

The Digital Marketing Specialist will connect new and existing customers to our innovative products along their customer journey. Based out of our office in Milton, Ontario, the Digital Marketing Specialist guides customers across our digital ecosystem. Working to create campaigns, programs, and content that entices, excites, and engages customers – driving demand generation for our ROCKWOOL systems and solutions.

The ideal candidate will be an experienced Digital Marketing Specialist who is creative, data driven and has familiarity with supporting both US and Canadian markets. This role will require building flawless automated email marketing programs, developing new in-bound marketing content for our digital platforms, and using a digital toolset to create unique and exciting ways to engage with the ROCKWOOL brand.

To be successful, you must be a strong communicator (written and verbal). You can clearly articulate, plan, define marketing automation programs, digital content calendars, and offer an actionable assessment of our digital/social channel performance. You will need to develop clear product marketing plans that align with channel marketing, digital marketing, product marketing, and growth strategies defined by our product management team. If you have a creative fortitude, are data-driven, and get excited about creating the best digital customer experience possible – this role is for you.

This position reports to the Digital Marketing Manager, NA (situated in Milton, On).

This is what you offer:

Minimum of 5 years’ experience working in with marketing automation platforms (Marketo preferred)

– Expert with Adobe Creative Suite (Photoshop, Illustrator, Premiere, and After Effects), an asset

– Marketing Degree, an asset

– Experience working in a Marketing / Advertising agency a plus

– Experience working within the building materials industry a plus

– Excellent organizational and data-driven analytical skills

– Strong written and verbal communication skills and attention to detail

– Comfortable working alone and collaborating virtually using digital platforms like Microsoft Teams

– Experience working and high proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)

– Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment

– Comfortable learning and understanding technical concepts

– Demonstrated problem-solving and troubleshooting skills

– Experienced and high proficiency in Microsoft Office applications

This is what we offer:

Our culture is one of teamwork, respect and support. We are proud to be able to offer a comprehensive benefits package including but not limited to: •5% Pension Matching•100% Tuition Reimbursement Program•Flexible Work from Home Policy If you’re looking for a well-paying job and the potential for a rewarding career, please apply now!

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 05:23:59 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Lannick

Job description: About the Company

Our client is Canada’s premier, athletic, recreation and social club, and they are looking for a Full-Time Digital Marketing Specialist.

About the Opportunity

Maintains highest level of quality, accuracy, consistency and appropriateness in all Club communications
Creates and maintains web content and processes, using a content management system and following web design, development and usability best practices to keep Club website up to date, consistent and accurate for all promotions and events; prepares and sends email campaigns as needed
Acts as primary contact with website vendor, assists with development, management and maintenance of optimal website information architecture, and drives exceptional Member experience and engagement
Writes and designs web content for digital promotions and business materials
Follows corporate brand guidelines and works with the Communications Team to create output that follows Club format and standards, and protects brand identity
Acts as department liaison for technology and application requests; identifies new strategies to keep Club communication methods current by analyzing trends, and developing updated approaches designed to drive Members of all ages to the website for easy access to accurate and engaging information that is easy to navigate
Selects and edits photos and other media, develops interactive scheduling, and creates digital business solutions as required
Provides professional and friendly customer service and technical support to Members and departments
Builds measurement systems into all projects and ongoing activities to ensure communications tactics deliver desired results; adopts a test and learn approach to ensure continual improvement and evolution

About You

Degree or diploma in digital marketing, media or related field
3-5 years of hand on related professional experience in a communications or marketing environment
Web skills: Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding
Design skills: a keen eye for visual aesthetic and branding; good knowledge of colour systems and artwork preparation for various digital platforms
Excellent writing and proofreading skills
Computer skills: proficiency in a PC environment
Strong understanding of measurement and reporting; data analysis
Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment
Excellent organizational and time-management skills; project management and multitasking; working independently and as part of a team
Meticulous attention to detail
Proven ability to adapt and learn; a self-starter
Creative and tenacious problem solver
Familiarity with skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Lightroom, PDF form creation and optimization, Microsoft Office suite (Word, Excel, Powerpoint) is an asset
Video editing; digital screen software; creation of motion graphics; photography

Salary Range

$50,000 – $60,000

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats.

When referencing this job, quote # 30465.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Expected salary:

Location: Toronto, ON

Job date: Sun, 15 Aug 2021 22:12:07 GMT

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Digital digital marketing Marketing Specialist

Manager, Digital Marketing Analytics

Job title: Manager, Digital Marketing Analytics

Company: TD

Job description: TD Description

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:

Department Overview

The successful candidate will be a key part of the Digital & Media Analytics team. This team is a dynamic, innovative team that supports the central marketing function within TD Bank Financial Group.

The Media & Digital Marketing Analytics team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

5+ years of relevant experience in digital analytics with specific experience with Google Marketing Platform and Adobe Marketing platform
A degree in science, engineering, business or quantitative discipline
Experience in launching new analytical capabilities and partner management
A strong understanding of digital martech
A passion for analytics, high comfort level and interest in interpreting data and results; ability to “tell stories” with data and facts
Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
Strong project management skills and a high attention to detail
An overall dedication to producing high quality work and desire to continuously learn, develop and do better
Financial services experience, especially related to digital marketing analytics
Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
Business intelligence/visualization experience preferred (preferably leveraging DOMO)
A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

Hours

37.5

Job Description

As a Manager in the Digital Marketing Analytics team you will be part of a group dedicated to analyzing digital and media marketing performance (online and offline), and leading improvements in the use of data and business intelligence solutions for reporting and insights. Your role will be to develop business and partner centric BI strategies to enable TD to accelerate our digital activities resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:

Act as business lead on initiatives that advance digital analytics capabilities at TD
Provide analytical advice to partners to support decisions related to the use of attribution solutions and technical capabilities
Work with governance partners to manage and expand digital data use cases
Lead digital analytics initiatives that span multiple business lines within TD
Analyze information that supports marketing measurement through Adobe Audience Manager/Adobe Target and other digital targeting solutions (including Facebook, Google, etc.)
Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value
Lead data driven measurement strategies aimed at connecting digital outcomes with business outcomes
Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
Leverage knowledge of data capabilities to build & deliver those customer insights
Present insights back to partners to drive strategic improvement

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Business Line

Other

Job Category – Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 06:28:14 GMT

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analytics Digital digital marketing Manager Marketing

Social Media & Digital Marketing Specialist

Job title: Social Media & Digital Marketing Specialist

Company: St. Louis Bar & Grill

Job description: Are you Devilishly Good at what you do – and looking for a great place to work? Come join the team at St. Louis Bar & Grill as a Social Media & Digital Marketing Specialist reporting to the Marketing Manager.

St. Louis Bar & Grill is a growing, thriving organization that is expanding Nationally. We offer a dynamic, high-performance culture with exceptional team members where you can grow your career and maximize your potential. A competitive compensation and benefits package can be yours along with the opportunity for extended weekends and vacation schedules. We will support you in your professional development and nurture your career with us. We are proud of the company culture we have created and would love you to be a part of it!

Do you consider yourself a tech-savvy professional, experienced in social media, community management and digital marketing? Would others consider you a hard-working project manager, able to juggle many initiatives at the same time? Are you a roll-up-your-sleeves-and-get-it-done type of individual? Do you wake up in the morning wanting to make a difference? If so, this is the position for you!

THE POSITION:

The Social Media & Digital Marketing Specialist is an experienced digital marketer and social media community manager, able to engage with diverse online audiences and generate and execute omnichannel marketing strategies, that include email marketing, web, UX and influencer programs. You possess exceptional oral and written communication skills and are able to develop engaging content. You bring a natural initiative and creativity, and thrive best in a busy work environment.

RESPONSIBILITIES:

Oversee and implement St. Louis’s social media and email marketing strategy, developing monthly content calendars that focus on organic and paid content. This includes content and asset generation.
Contribute to implementing St. Louis’ overarching digital marketing strategy.
Conceptualize, design and execute omni-channel digital campaigns that create conversions and contribute to general branding and overall positioning, differentiating St. Louis from the competition
Develop creative campaigns to increase followers and engagement, as well as drive website traffic, leads and conversions.
Create strategic landing pages that focus on UX and lead generation to promote marketing campaigns.
Manage social media channels at all times, including community and reputation management.
Work with cross-functional teams to develop engaging content.
Conduct market research to determine the best channels and approaches to engage with our audiences.
Assist with the creation of high-quality content for all online channels (social media, email and web), including social media copy, blogs, photography and video.
Develop and lead a social media ambassador program and expand influencer outreach efforts.
Develop metrics and KPIs to track monthly results and progress.
Stay current with social media trends and tools.
Stay on top of emerging issues in online communities that may impact giving and organizational reputation.
Ensure consistency of brand tone, voice and visuals in all online communications and work to enhance the organization’s reputation across all online channels.
Contribute to creative brainstorming for a variety of projects.
Other duties as assigned.

EDUCATION:

An undergraduate degree or college diploma in Journalism, English, Marketing, Communications related or field of study.
A post-graduate certificate/degree, and/or additional education in digital marketing or social media management.

REQUIRED SKILLS:

Expert knowledge of social media marketing and advertising
In-depth understanding of the technologies and processes involved in running paid social campaigns
Content creation including strong design, photography, videography, and copywriting skills
Critical thinker and self-starter with strong organizational, research and information-gathering skills, with demonstrated ability to reach various audiences on a variety of communications channels
Strong content development skills
Copywriting ability and strong language skills
Strong attention to detail and ability to multitask
Flexibility to monitor social media channels outside of typical business hours
Excellent interpersonal skills and a collaborative spirit
Positive attitude and detailed-oriented
Photography and videography background is an asset
CSS & HTML coding is an asset

EXPERIENCE:

2+ years relevant experience in a similar role
Expert knowledge of all relevant social media platforms and WordPress CMS
Experience with social media analytics platforms, as well as Google Analytics
Experience with content marketing, public relations and reputation management
Demonstrated ability to work independently and manage multiple projects and deadlines
Experience with project management and associated platforms
Experience with managing budgets and resources
Experience with Meltwater, Sprout Social, and Mailchimp are assets
Experience with search engine marketing is an asset

We are happy to provide accommodations for those who require them.

Please communicate if accommodations will be required during the hiring process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

JOB TYPE: Full-time

BENEFITS:

Dental care
Extended health care
Extended weekend and vacation schedules

Expected salary:

Location: Toronto, ON

Job date: Mon, 16 Aug 2021 22:05:59 GMT

Apply for the job now!

Digital digital marketing Marketing Media Social Specialist

Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Job title: Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Company: Royal Bank of Canada

Job description: What is the opportunity?

The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud projects in the Wealth Management business at RBC.

The ideal candidate will be a great communicator who can translate strategic business requirements from stakeholders into a technical blueprint with actionable items. They will have excellent organization and time management skills and thrive working on multiple projects simultaneously.

The role will be responsible for end-to-end solution delivery and proof-of-concept builds using new products and features within the Marketing Cloud ecosystem including Distributed Marketing, Interaction Studio and more.

This is a newly created position in a growing team of highly supportive Marketing Cloud experts and will report into the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

Develop Marketing Cloud programs using Journey Builder that allow Marketing stakeholders to effectively target and communicate with clients and advisors
Maintain and troubleshoot Marketing Cloud Connect configurations with Sales Cloud and Financial Services Cloud
Utilize APIs and triggered sends to build real-time email marketing programs
Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud including Distributed Marketing
Work on strategic implementations of preference center management using Cloud Pages and ampscript
Design and build integrations with external data sources into Salesforce Marketing Cloud

What do you need to succeed?

Must-have

3+ years of experience in Salesforce Marketing Cloud
Experience with SQL development and design skills
Understanding of CASL/CAN-SPAM/GDPR

Nice to Have

Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)
Experience with HTML and ampscript
Experience with other Salesforce Clouds, such as Sales Cloud, Service Cloud, Commerce Cloud, Datorama and Evergage
Experience in leading complex integrated solutions including data modeling, database design, and multi-tier architectures

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services
Flexible work/life balance options
Opportunities to do challenging work

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 01:27:23 GMT

Apply for the job now!

Cloud Digital digital marketing Manager Marketing SalesForce technology

Associate Digital Marketing Manager

Job title: Associate Digital Marketing Manager

Company: Telus

Job description: Description and Requirements

As a Associate, Digital Marketing Manager your goal is to work with the Sr. Manager, Digital Marketing, your team and other departments across the organization to develop marketing automation, strategy and systems.

You will do this by:

Developing, implementing and maintaining the Marketing department CRM systems (Pardot and Salesforce) and integrated platforms
Managing the system creations for lead nurturing, marketing analytics, campaign development and setups
Managing email workflow builds/sends, landing pages, dynamic content, A/B tests, list imports, database management & QA, segmentation, deliverability and report on recurring or adhoc campaigns
Collaborating with sales on marketing automation enhancements & templates
Leveraging lead attribution and lead scoring tools to improve MQLs and SQLs
Working with content team to develop email campaign strategy and utilize A/B testing for success
Supporting the implementation and optimization of TI SEO strategy
Regularly perform detailed keywords research, analyze search trends and provide insights and opportunities for TI that will deliver the SEO commercial and strategic goals
Reviewing technical SEO issues, such as including site architecture, URL structures, and recommend fixes with web team & content team
Collaborating across various teams to ensure new pages and projects are optimized for search from the moment of launch
Supporting our content team for content ideation, development, design and delivery.
Developing appropriate metrics for SEO related projects, measuring against goals and building the necessary reports to communicate performance
Helping design SEO experiments, testing tactics for additional opportunities for organic growth
Supporting the implementation of SEO recommendations through contentful CMS on the website
Building thought leadership for SEO across marketing & non-marketing stakeholders by communicating 101s or learning sessions to continuously improve SEO knowledge across the board
Effectively using data and analytics to support strategic and tactical initiatives and the creation of project plans
Working with the web team to define the website optimization & testing strategy
Supporting content team with insights relative to develop content to foster SEO and customer engagement
Supporting Performance marketing manager to execute campaigns across SEM, Social & Programmatic channels
Providing cross channel insights(Email, SEO, Paid Media) to improve strategy & results for Paid Media regularly
Improving site engagement and visits to conversion metrics through optimized customer journeys based on data insights and qualitative research (present research)
Developing and implementing a CRO roadmap and A/B testing calendar. Road map – what do we test, hypothesis
Collaborating with Performance, UX and Website team members to optimize site and landing pages for search and increase lead quality. (web site optimization)
Measuring the success of campaigns using Salesforce, Pardot, Adobe Analytics, Data studio and Gsheets
Reporting on funnel metrics on a regular basis (Traffic, Engagement, MQL, SQL, Lead to Opportunity, Closed, Won, Lost)
Supporting in building processes, dashboards and reports for end-end tracking & optimization

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

Persistent and have bias-to-action with a track record of performance
Proactive and enjoy coming up with new ideas and can explain your rationale
Critical analysis skills for making/positioning data driven decisions
Excellent communication skills (both oral and written)
Highly organized with the ability to manage multiple priorities and deliverables
A meticulous eye for detail and is results focused
A natural ability to understand and connect with the consumer’s point of view and journey
The ability to manage multiple priorities, react with urgency and reprioritize as needed, to ensure all objectives and project deadlines are met

Required Qualifications:

Bachelor’s degree in Business /Commerce or equivalent
3-5 years’ experience in digital marketing , lead generation preferably in a multi-channel B2B sales-oriented
Experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
Proven project management skills

Preferred Qualifications:

Google Ads Certified additional Google or Facebook, Linked in, Adobe, Pardot/Salesforce Certifications
Experience with SEO Tools including Ahrefs, Spyfu, SEMRush or similar industry tools
Solid understanding of Google Search Console in order to inform and make data-driven decisions
Solid understanding of Email marketing & relative laws (CASL, GDPR, CCPA )
Technical experience and knowledge in HTML, CSS, JavaScript a bonus
Advanced proficiency in web analytics and conversion optimization methodologies/tools Adobe Analytics, Google Data Studio, Hotjar
Strong knowledge of various marketing automation software platforms and technologies (e.g. Pardot)
Strong knowledge of various campaign tracking and data management tools (e.g. Data Studio, Domo, SQL, Excel-pivot tables or BI tools such as Sisense etc.)
Extensive experience in developing marketing and digital performance dashboards
Understanding of website conversion tracking, naming conventions including an extensive knowledge of attribution modelling

Travel Required: None

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location: Canada, Work from Home

Who we are:

TELUS International (NYSE:TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With over 50,000 team members and locations across 30 countries in the Americas, Europe and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company’s solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support. Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at:

TELUS International Values:

TELUS International recognizes and embraces the importance of values in our ever-changing workplace.

To be successful, all applicants must demonstrate behaviors that are reflective of our values:

We embrace change and initiate opportunity
We have a passion for growth
We believe in spirited teamwork
We have the courage to innovate

At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.

Explore the possibilities at TELUS International. We love to see you grow and develop both personally and professionally. Find jobs that match your skills to build a career that excites you. Join our Talent Community to receive Newsletters and jobs alerts based on your profile and interests. Come learn how!

Expected salary:

Location: Toronto, ON

Job date: Wed, 04 Aug 2021 04:28:05 GMT

Apply for the job now!

Associate Digital digital marketing Manager Marketing

Digital Marketing Optimizer

Job title: Digital Marketing Optimizer

Company: Manulife

Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Job Description

The Digital Marketing Optimizer will actively contribute to the successful development of the digital marketing campaign reporting, analysis and optimizations in support of Manulife Bank within Manulife Canadian segment.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital marketing campaign strategy. She/he will gather and analyze data from heterogenous sources including Adobe Analytics, Google 360, and Salesforce Marketing Cloud, create and manage effective visual dashboards through MS Power BI tool, and then package the results along with actionable recommendations for on-going digital marketing optimization. The incumbent will use his/her analytical mind to drive results to the next level by analyzing marketing channel performance, digital user behavior and optimizing paid media campaign performance through advanced marketing intelligence, including Adobe Audience Manager (DMP). Applying strong digital analytics, communication and analytical skills s/he will suggest improvements and help optimize digital marketing tactics and digital campaign ROIs.

Key Accountabilities:

Daily Responsibilities

Build and maintain reporting and analytical processes to gauge the effectiveness of digital customer journey and provide actionable insights on digital marketing initiatives on web and apps. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for Manulife Bank.

Review and integrate of raw data from multiple data sources, including salesforce marketing cloud, adobe analytics, external paid marketing data from Datorama and Google 360 to understand customers digital journey. It requires the candidate to have great data literacy, solid understanding of Salesforce marketing cloud and Adobe analytics data, experience of building Power BI or Tableau dashboards, MS Excel kills with advanced V-lookups, and communication skills to delivery outcomes and recommendations to marketing teams and business stakeholders.

Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data.

Conduct the post-mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns

Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record

Work with the Digital Marketing team to identify issues and opportunities to improve lead sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set

Offer optimization recommendations for all digital marketing channels, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements

Using Adobe Target and Audience Manager (DMP), this individual helps all level markers and campaign agency to optimize and personalize their digital campaigns. As such, it would be asset if this individual has a solid understanding of Adobe Audience Manager (DMP), Adobe Target, and Adobe RT-CDP products.

Job Requirements (Education, Experience, Knowledge, Skills and Competencies):

At least 2 years’ experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)

Two to three years of experience in digital marketing data analysis (with Google360, Datorama, SalesForce Marketing Cloud, and point of sales data)

Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred

The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization), display advertising campaigns, and Email performance

Knowledge of digital marketing optimization and personalization methodologies using Adobe Audience Manager (DMP) or RT-CDP, and Adobe Target would be an asset.

Excellent communication skills and ability to interact with all levels of marketers and digital marketing resources.

Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure

Must be innovative and independent in exploring brand new digital marketing intelligence solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

Knowledge of visual dashboard methodologies and tools such as MS Power BI with DAX code would be an asset.

University degree / certification in mathematics, marketing analytics or similar discipline

Key Problems/Challenges:

The selected individual will help us with the extraction of data for a variety of digital properties and data sources and will assist in the compilation of an array of data points into a cohesive, easily discernible and actionable report for consumption by internal stakeholders

This individual will also validate data quality of external marketing metrics, cross-referring on-site analytics data and agency

This individual will work closely with stakeholders from Manulife Bank marketing teams, which will require this individual to collaborate effectively with a multitude of business unit, many of whom will have unique requirements which must still be amalgamated into the overarching strategy

Scope (Dimensions & Organizational Impact):

The scope of this role will be primarily focused on building consolidate marketing campaigns reports in dynamic dashboard format based on multiple data sources

While the data driven insights and visual dashboards produced by this role should have a significant impact on the refinement of digital marketing effectiveness, the optimization of digital marketing ROIs and even the purchase of external media, the final decision-making authority for those large costs will be made by more senior members of this team (e.g. the Digital Analytics Manager) and Marketing Managers within the business units

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Expected salary:

Location: Toronto, ON

Job date: Thu, 05 Aug 2021 05:22:06 GMT

Apply for the job now!

Digital digital marketing Marketing Optimizer

Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

University Degree (Business focus an asset)
Between 3 – 5 years of relevant experience
Demonstrated understanding of the Wealth Management industry preferred
Marketing experience including digital and social
Demonstrated experienced working in complex organizations with internal and external partners

Skills:

In-depth knowledge of Internet/Intranet technologies and content management processes.
Knowledge of HTML editing tools, web graphics and multi-media tools.
Knowledge and understanding of web and mobile app design, platforms and technologies.
Verbal & written communication skills
Collaboration & team skills
Analytical and problem-solving skills
Data driven decision making
Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides input and analysis for the continuous improvement of content management processes and procedures.
Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
Provides advice and guidance on implementation of content management solutions.
Provides input into the planning & implementation of content management operational programs.
Administers and executes content and format-related requests for all digital properties and content management tools.
Reviews and organizes content to ensure appropriate placement, categorization and design.
Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
Executes work to deliver timely, accurate, and efficient service.
Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
Builds effective relationships with internal/external stakeholders.
Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

Manages various external vendor relationships as required

People Management – 10%

Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.

Digital Marketing Specialist, Website and CRM

Job title: Digital Marketing Specialist, Website and CRM

Company:

Job description: Who you are:

You are a marketer who loves to code. You understand that the website is a key component in any marketing campaign and can demonstrate this importance to any stakeholder in the room. You’re passionate about great UX, how inbound marketing works within it, and you have the coding knowledge to ensure that all marketing best practices are being followed and optimized. You’re quick to share your knowledge and enjoy working as part of a team, but also strive to take ownership of projects as opportunities come up. When it comes to projects, you’re hands-on.

Who we are:

We are a dynamic Paytech who is changing the face of payments in Canada. Our products and solutions offer organizations (government, enterprise, tech, financial services, and others) ways to reach challenging markets. We are passionate about modernizing payments to improve financial inclusion across the country and give Canadians more ways to pay and be paid. We have an open, collaborative work environment and believe in an open door policy. Some of our partners include: Amazon, PayPal, Paytm, Canada Post, Canada Revenue Agency, Intuit, Mastercard, VISA and Paysafe.

The Opportunity:

We’re currently hiring for a Digital Marketing Specialist, Website and CRM in our Toronto location (currently remote). This position will be responsible for the creation and maintenance of all CRM requirements for our marketing websites (paymentsource.ca, nowprepay.ca, directpaynow.ca and the company intranet). Advanced knowledge of Hubpsot and inbound marketing best practices will be required for this role as the position will be the main point of contact for the company’s CRM tool. The incumbent will work closely with the Director, Marketing and Communications to ensure brand compliance in all web and CRM marketing projects and activities, and will be responsible for building out all new Hubspot template requirements using HubL and CSS coding languages. The Digital Marketing Specialist, Website and CRM will work in a fast-paced environment, which requires flexibility, creativity, and the ability to manage multiple tasks under tight deadlines.

Responsibilities:

As the daily contact for updates to our Hubspot and WordPress hosted websites, the successful candidate must be an expert in these areas as they will be responsible for maintaining the company’s CRM instances. This will include: managing marketing automation/workflows, list management, contact management, blog posting, press release posting, updates to product pages, corporate pages, career postings, marketing campaign landing pages, A/B testing, website optimization, website personalization, promotional pages, and institute web and marketing best practices across all sites.
They will create new website/email//CRM templates, using their knowledge of HubL, CSS, HTML and other coding languages, as needed for marketing campaigns, and suggest how best to visually design these assets to achieve marketing objectives.
They will actively seek out website improvements and suggest new courses of action based on those findings. This will include being a vital team member on any future web migrations or redesigns on the marketing websites.
They will be the website champion for the marketing website properties and demonstrate to stakeholders ways the website can help achieve campaign goals, benefit campaigns and increase prospect/customer product knowledge via this medium.
They will be expected to keep all current websites compliant with regulations (including AODA , French Language, and CASL requirements), keep up with new digital/web marketing trends, design, and tools, and report back to the marketing team with suggestions.
They will be responsible to review any provided /proposed web copy for SEO efficiency and suggest edits as appropriate.
They will manage the Hubspot marketing contact database and any additional databases created in WordPress or Mailchimp for CASL compliance.
They will report back on analytics of all sites, including providing campaign and email data, to marketing team members as requested.
A portfolio of work is encouraged of all applicants.

Must Have:

4+ years of Web Administrator/Specialist experience in ia Marketing Environment comfortable working within brand guidelines
Experience creating and maintaining Marketing website content management system websites, ideally Hubspot
Experience with Inbound Marketing strategies and tactics
Demonstrated knowledge of HTML, CSS, HubL, and other coding languages.
Experience with promotional email best practices, web technologies, video and image formats
Good understanding of web design, user experience best practices for websites and asset management while working within a brand guideline environment
Knowledge of AODA/accessibility and CASL requirements
Knowledge of SEO principles and best practices
Knowledge of database management (for marketing contact databases)
Working knowledge of Google Analytics and other analytics programs
Experience with Adobe Photoshop
Highly organized and detail oriented
As this role will interact with several internal/external stakeholders, a team oriented viewpoint is a must.
A willingness to learn and ask questions
A sense of humour!

Why Work With Us?

Competitive Salary
Full Benefits
Group RRSP Match
Catered Friday Lunches
Paid volunteer days
Fully stocked kitchen offering healthy (and not so healthy) snacks and beverages
Staff Social Functions
Getting to know an amazing group of people!

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 00:00:59 GMT

Apply for the job now!

CRM Digital digital marketing Marketing Specialist Website

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Metro

Job description: Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)

Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
Support Merchandising Content Development Plan.
Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
Actively participates in user experience optimization and platform evolution.
Monitor and optimizes operational processes.
Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

University degree or related education in marketing, communications or e-Commerce.
3 -5 years’ relevant digital marketing experience.
Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
Good Knowledge of CMS tools and Google Analytics.
Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
Good knowledge of SEO/SEM principals and email marketing best practices.
Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
Ability to work within budget parameters.
Must be comfortable in working within a fast paced dynamic environment.
Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
An ability to manage several complex priorities with strict deadlines and an attention to detail.
Proven problem-solving skills using deductive reasoning and identifying gaps in logic.

Relationships

Agency Partners
Stores
Vendors/Suppliers
Customers
Head Office

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.

Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.

Only applicants that meet the qualifications will be contacted.

We respectfully request no calls or unsolicited resumes from agencies.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 06:02:31 GMT

Apply for the job now!

Digital digital marketing Marketing Specialist