Digital Marketing Manager

Job title: Digital Marketing Manager

Company: SkyhighCV

Job description: DIGITAL ADVERTISING & WEBSITE OVERSIGHT

With the VP of Marketing, manage a $1+ million budget while monitoring multiple Sales KPIs.
Manage a small digital team who will assist you.
Account management, analysis, reporting and recommendations on paid search and PPC.
A frequent user of Google Analytics, monitoring our key sites and troubleshooting
Continually monitor, revise, and conduct ad and landing page tests.
Annual in-depth reporting and review of our digital marketing activities (including email and social) and key websites.
Lead weekly meetings related to current and future digital marketing activities.
Improve and enhance dynamic online advertising
Conversion rate and Average Booking Value optimization (co-managed with Product Managers)
Webpage, blog, microsite design and structural enhancement
Google and Bing Adwords

CRM-MARKETING IMPROVEMENTS

Work closely with our CRM Administrator and Technology team
Own the “Marketing Side” of data when it comes to our CRM (Salesforce), and be able to review Web forms as they related to capturing client info in our CRM.
Managing a dedicated Marketing Automation Specialist, create, analyze and implement new Marketing automations.
Using a variety of Project Management and AGILE Development tools and processes, to outline projects and track progress of completion with the support of the Marketing Automation Specialist.
Work with 3rd party advisors, consultants and 3rd party technicians in troubleshooting issues, errors and making enhancements
Help Manage Marketing Content team in the delivery of and accomplishment of Marketing Automations.

You have:

5+ years Search Engine Marketing experience
Proven track record of success with large scale paid search programs and strong consumer instincts
In-depth experience across all Google marketing platforms
An authority on current and emerging SEM trends and technologies
Advanced experience with Microsoft Excel and other Data-analysis programs and dashboards
Strong analytical skills, organizational skills, and high attention to detail
High level of independence and efficiency
Excellent communication and interpersonal skills
Solid understanding of sales-lead generation conversion funnels
AdWords and Bing Ads certified is an asset
Experience with campaigns on Twitter, Facebook, Instagram & LinkedIn is an asset
Experience in enhancing Organic SEO
Content Marketing experience an asset
Travel industry experience an asset but not required

Expected salary:

Location: Toronto, ON

Job date: Thu, 19 Aug 2021 07:54:38 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: ThoughtWire

Job description: ThoughtWire’s smart building and smart hospital software solutions empower its clients in commercial real estate and healthcare to optimize operations and improve occupant experience by orchestrating data from people, processes, and the connected building in a smart digital asset – the Built Environment Digital Twin.

ThoughtWire’s innovative applications, that are deployed in the cloud and on-premise, are all powered by ThoughtWire’s Built Environment Digital Twin, which breaks down silos of data to deliver the right information to the right people in context so they can take action. Whether it’s creating a seamless experience for office workers inside a building or streamlining clinical operations at a healthcare organization, ThoughtWire is determined to make built environments healthier, safer, and more efficient places to live, work and play.

What You’ll Be Doing

  • Plan, develop, implement and maintain campaigns across all digital marketing and social media platforms (SEO / SEM, paid search, display, remarketing, social, PR, and advertising campaigns) to support audience and sales growth
  • Maximize and manage digital marketing budget
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations
  • Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, traffic growth in order to optimize programs
  • Campaign reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Prepare campaign results analytics and key learnings reports and provide recommendations.

What You’ll Need

  • Bachelor’s degree in Marketing or related field
  • Minimum of 5 years of Digital and Email Marketing experience; experience in e-commerce operations, including knowledge of supply chain, fulfillment, digital marketing and customer service processes
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proficient with Google Marketing Tools (Webmaster, Analytics, AdWords, Merchant, Tag Manager) and/or IBM Core metrics
  • Strong analytical skills and data-driven thinking
  • Applied knowledge of web protocols (HTML 5). Must be able to program simple HTML pages
  • Ability to express ideas clearly both in written and oral communications

Why you want to work for us:

  • Great colleagues and meaningful socially impactful work
  • Supportive mentorship framework and professional development stipend
  • Competitive salary
  • Flexible WFH/Work From Office
  • Full benefits package from your start date – no waiting period!

ThoughtWire is an open and inclusive environment that values diversity and invests in the skills and growth of all our team members. We are non-traditional career path friendly, valuing the individual and their skills over the credentials they carry. ThoughtWire welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Expected salary:

Location: Toronto, ON

Job date: Thu, 19 Aug 2021 02:33:02 GMT

Apply for the job now!

Digital Marketing & Analytics – Marketing Technology – Co-op/Internship Winter 2022 (8 Months)

Job title: Digital Marketing & Analytics – Marketing Technology – Co-op/Internship Winter 2022 (8 Months)

Company: Deloitte

Job description: Job Type: Co-op/Intern
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

What will your typical day look like?

As a Digital and Marketing Analytics Co-op/Intern you will have the opportunity to leverage your analytical skills to complete competitive reviews across digital channels and platforms, combine your knowledge of marketing campaigns and digital marketing tools to assess our website and social media content/activity with the goal of identifying best practices/trends and recommending opportunities to enhance user experience, assist in performing SEO analyses to provide recommendations for targeted groups and categorizations, exercise your marketing skills by executing specific digital tactics aligned to active campaigns, contribute to marketing campaign strategies by monitoring digital performance to capture analytics benchmarks and key insights/learnings for future campaigns, research and report on mobile trends, assist with QA/testing to ensure our teams can continue to deliver quality results in a timely manner and maintain data integrity across multiple marketing and firm tools to ensure a sound reporting foundation.

About the teams

You will be joining two dynamic and extremely collaborative teams within Deloitte’s Agency: Digital and Marketing Analytics. The Digital team is focused on optimizing the user experience across all of Deloitte’s digital marketing platforms, as well as providing recommendations and creative solutions to meet the firm’s needs. The Marketing Analytics team is dedicated to using data to provide insight across a range of marketing activities including audience segmentation, lead generation, digital channel performance, and overall campaign ROI. As an integral member of two teams of high-performing marketers and communicators, you will report to the manager within Marketing Analytics. Working closely with other marketers across the region and the country, you must be self-motivated, creative, and inquisitive with an analytical mindset. Your knowledge of marketing, communications, professional services, and the firm will help you to support the implementation of strategic marketing plans to enhance Deloitte’s brand recognition, create eminence, build market understanding of our services, and ultimately lead to revenue.

Enough about us, let’s talk about you

You are someone who is:

Working towards completing a post-secondary degree or diploma in marketing, communications or business

Comfortable liaising effectively across various teams and role levels

Familiar with key digital platforms including, but not limited to, LinkedIn, Twitter

Knowledgeable of Microsoft Office skills (Teams, Word, Excel, PowerPoint, and Outlook) and database management experience

Able to prioritize, multi-task and perform in a deadline oriented environment

Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.

Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.

Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.

Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.

Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You? Apply by September 26th @11:59 PM ET .

To be considered, you must submit your cover letter, resume and unofficial transcript in ONE PDF document.

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Tue, 17 Aug 2021 22:16:08 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: BDO

Job description: Job Locations CA-ON-Toronto

Posted Date 12 hours ago(8/16/2021 1:12 PM)

Job ID 2021-14262 # Positions 1 Job Type Full Time Years of Experience 4 Job Industry Advertising and Marketing, Business and Professional Services, Technology Services

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, we rely on our professionals to provide exceptional service, and help our clients by providing advice and insight they can trust. In turn, we offer an environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your opportunity

Our Toronto office is looking for a Digital Marketing Specialist to join our Marketing team and own the following responsibilities:

  • Responsible for the execution of digital strategy and maintenance of systems, technologies and processes to support the Firm’s digital marketing programs and initiatives.
  • Develop and support processes to develop and execute digital paid media campaigns
  • Develop, monitor and analyze campaign results and provide recommendations for optimization
  • Collaborate with other marketing teams to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making.
  • Provide analytics and dashboards that provide insights and help guide future decisions
  • Actively track industry trends, best practices and innovation.
  • Manage and support the firm’s digital marketing systems and processes, including content management systems, email marketing tools, CRM, and event management tools
  • Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content marketing plans
  • Optimize marketing spend and forecasting for all acquisition programs
  • Collaborate with business development team on automation enhancement and improving lead scoring models to improve MQLs and SQLs

How do we define success for your role?

  • You demonstrate BDO’s core values through all aspect of your work: Integrity, Respect and Collaboration
  • You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains & attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development.

Your experience and education

  • You have a University degree in marketing, or a related field
  • You have 4 – 5 years of related experience, preferably in a B2B environment
  • You have prior paid media and reporting experience, are a strong collaborator with the ability to build and maintain collaborative relationships with internal and external stakeholders
  • You have a passion, performance driven mindset and well-rounded understanding of digital marketing technologies (e.g. content management systems, marketing automation tools, analytics platform, CRM, and event management tools), with demonstrated experience implementing, training, trouble-shooting, and enhancing these tools and processes.
  • You have experience with Google analytics and any marketing automation platform is a must (preferably Marketo)
  • You have proven expertise in digital media platforms and performance driven campaigns on Facebook, Google Ads and other third party ad servers.
  • You have demonstrated understanding of digital marketing, including websites, email marketing, social media, SEO, SEM and related technologies
  • You have superior problem-solving and analytics skills in order to inform and make data-driven decisions
  • If you have experience with HTML, SQL, and Python, it is considered an asset
  • You have strong knowledge with PowerBI, Tableau or other data visualization

Why BDO?

Our firm is committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with the firm’s strategic plan, and be a key contributor to the success and growth of the firm.
  • We help you be the best professional you can be in our services, industries and markets.
  • Achieve your personal goals outside of the office and make an impact on your community.

Giving back, it adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our .
#LI- ES1

Expected salary:

Location: Toronto, ON

Job date: Tue, 17 Aug 2021 22:05:39 GMT

Apply for the job now!

Digital Marketing & Analytics – Marketing Technology – Co-op/Intern Winter 2022 – Toronto (8 Months)

Job title: Digital Marketing & Analytics – Marketing Technology – Co-op/Intern Winter 2022 – Toronto (8 Months)

Company: Deloitte

Job description: Job Type: Co-op/Intern
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

What will your typical day look like?

As a Digital and Marketing Analytics Co-op/Intern you will have the opportunity to leverage your analytical skills to complete competitive reviews across digital channels and platforms, combine your knowledge of marketing campaigns and digital marketing tools to assess our website and social media content/activity with the goal of identifying best practices/trends and recommending opportunities to enhance user experience, assist in performing SEO analyses to provide recommendations for targeted groups and categorizations, exercise your marketing skills by executing specific digital tactics aligned to active campaigns, contribute to marketing campaign strategies by monitoring digital performance to capture analytics benchmarks and key insights/learnings for future campaigns, research and report on mobile trends, assist with QA/testing to ensure our teams can continue to deliver quality results in a timely manner and maintain data integrity across multiple marketing and firm tools to ensure a sound reporting foundation.

About the teams

You will be joining two dynamic and extremely collaborative teams within Deloitte’s Agency: Digital and Marketing Analytics. The Digital team is focused on optimizing the user experience across all of Deloitte’s digital marketing platforms, as well as providing recommendations and creative solutions to meet the firm’s needs. The Marketing Analytics team is dedicated to using data to provide insight across a range of marketing activities including audience segmentation, lead generation, digital channel performance, and overall campaign ROI. As an integral member of two teams of high-performing marketers and communicators, you will report to the manager within Marketing Analytics. Working closely with other marketers across the region and the country, you must be self-motivated, creative, and inquisitive with an analytical mindset. Your knowledge of marketing, communications, professional services, and the firm will help you to support the implementation of strategic marketing plans to enhance Deloitte’s brand recognition, create eminence, build market understanding of our services, and ultimately lead to revenue.

Enough about us, let’s talk about you

You are someone who is:

Working towards completing a post-secondary degree or diploma in marketing, communications or business

Comfortable liaising effectively across various teams and role levels

Familiar with key digital platforms including, but not limited to, LinkedIn, Twitter

Knowledgeable of Microsoft Office skills (Teams, Word, Excel, PowerPoint, and Outlook) and database management experience

Able to prioritize, multi-task and perform in a deadline oriented environment

Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.

Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.

Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.

Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.

Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You? Apply by September 26th @11:59 PM ET .

To be considered, you must submit your cover letter, resume and unofficial transcript in ONE PDF document.

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Tue, 17 Aug 2021 22:00:47 GMT

Apply for the job now!

Senior Marketing Manager, Digital Acquisition

Job title: Senior Marketing Manager, Digital Acquisition

Company: BMO Financial Group

Job description: Goggle 360 and Facebook Experience in Financial Services environment is an asset. The Senior Marketing Manager, Digital… for Everyday Banking Marketing. Provides digital support to Personal Banking Marketing, offer advice and supports on digital…

Expected salary:

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 06:13:26 GMT

Apply for the job now!

Marketing Delivery Manager (Digital/Web)

Job title: Marketing Delivery Manager (Digital/Web)

Company: Gold Recruitment

Job description: Marketing Delivery Manager (Digital/Web)

Immediate career opportunity for a digital delivery management professional with experience leading web development and content teams through digital project delivery in a marketing organization. Bring your B2B and/or agency experience, project management skills and marketing insight into a growing, highly engaged team. Lead sprints, collaborate with key stakeholders, perform quality assurance on projects. An opportunity to make a key contribution and build on your experience in a dynamic team with great leadership.

This opportunity is a full time permanent position with excellent compensation and benefits.

Must be legally eligible to work in Canada.

We sincerely thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 22:28:03 GMT

Apply for the job now!

Manager, Digital Marketing Acquisition

Job title: Manager, Digital Marketing Acquisition

Company: Tangerine

Job description: Requisition ID: 117964

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Job Purpose
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.

Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data

Education/Experience

  • Minimum 2-3 years of paid marketing with strategic and in platform expertise
  • Proven demonstration of paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Thorough knowledge of Microsoft office, specifically Microsoft Excel
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
  • Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
  • Has experience working with affiliates partners and managing affiliate programs
  • Proven demonstration of partner, client and budget management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:19:24 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Uberflip

Job description: Toronto or Remote (Canada) /

Marketing – Marketing /

Full Time

Uberflip is a marketing technology company with 135+ employees founded in Toronto in 2012. Our content experience platform empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketing teams use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

We’re on the search for a Digital Marketing Specialist to join the Uberflip team in Toronto!

Working with our Growth Marketing team, you will own the execution behind innovative marketing programs and campaigns designed to generate awareness and demand for Uberflip. Through paid acquisition channels you will be responsible for driving both pipeline and revenue. You will continuously look for effective ways to drive growth and convert customers and be a key part of a team that encourages experimentation, focuses on impact, and keeps the customer at the centre of everything we do.

Never alone, you will be supported by and work closely with the Growth, Content Experience, Marketing Operations, Product Marketing, and Sales teams. You will have access to best-in-class marketing technology and large budgets.

What you’ll be doing:

  • Understand the role of campaigns and programs through all stages of the marketing funnel, monitor performance, and identify opportunities to drive impact where it’s needed most.
  • Define paid campaign strategy and manage budget allocation.
  • Analyze and report on the impact of growth marketing activities against core marketing metrics.
  • Partner with internal teams to ensure awareness of upcoming and in-market activities, alignment, gather feedback, and achieve results, adjusting programs as needed to meet goals.
  • Be accountable for business impact measured by pipeline and revenue.

We want to talk to you if:

  • You have successfully completed post-secondary education in Marketing, Business Administration, or related fields.
  • You have 1+ years of marketing experience – preferably in B2B tech.
  • You’re collaborative, solution-oriented, and have a bias for action.
  • You have strong analytical skills and can synthesize data to make strategic decisions.
  • You’re eager to experiment and optimize, and you understand the basic principles of A/B testing.
  • You’re able to successfully manage projects involving tight deadlines, multiple stakeholders, and many moving parts.
  • You are excited by a high-growth, fast-paced environment.

Bonus points if:

  • You have experience with Google Ads or paid social.
  • You know your way around leading marketing technology platforms like Salesforce, Marketo, Drift, 6sense, etc.
  • You are Uberflip content experience certified!

Why you’ll love being an Uberflipper:

  • Great Company Culture
  • Inclusive and Collaborative work environment
  • Competitive Health Benefits for you and your family starting day one
  • Wellness Programs including company paid counselling
  • Flexible Working Hours OR Remote work flexibility
  • Employee Stock Option Program
  • Additional Paid L.U.V and Wellness Days
  • Parental Leave Top Up Program
  • Learning Credits to put towards your professional development(Virtual)
  • Regular Standups, Demos, and Socials to keep us aligned and connected
  • And so much more!

Uberflip is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive and diverse we are, the better our work will be. If you’re smart and great at what you do, come as you are.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 23:25:42 GMT

Apply for the job now!

Digital Marketing SEO / SEM Specialist Needed

Job title: Digital Marketing SEO / SEM Specialist Needed

Company:

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 23:42:14 GMT

Apply for the job now!