Senior Director, Product Management – Direct to Merchant – Global Payments – Toronto, ON

Company: Global Payments

Location: Toronto, ON

Expected salary:

Job date: Fri, 29 Aug 2025 00:21:21 GMT

Job description: Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.What Part Will You Play?Provides leadership and vision across all stages of the direct-to-merchant product life cycle, including innovation, strategic planning, execution, and enhancement. Defines and optimizes the merchant onboarding experience, ensuring product offerings align with self-serve market expectations while driving adoption and engagement. Acts as a critical link between product, sales, marketing, operations, and customer support, ensuring seamless execution and strategy refinement.Product & Offering Strategy – Works with product and sales leadership to identify the most suitable products and services for the direct-to-merchant channel, ensuring alignment with broader market trends and merchant needs. Identifies key business opportunities, supports the refinement of strategies, and highlights new technologies, partnerships, and start-ups that result in the development and delivery of new products and services. Increases the company’s ability to improve current solutions and provide innovative new solutions in a timely manner to drive the success of our clients and their customers. Conducts complex analysis of data, requests, and facts. Solves complex problems through recommendations, which typically deviate from established procedures. Uses individual judgment to make and approve recommendations for actions or changes to established methods. Requires the ability to adapt and establish methods to new situations as business needs change. Requires the ability to anticipate these changes and act accordingly.Pricing & Bundling – Work with sales and revenue teams to align on competitive pricing strategies, bundling options, and revenue models tailored to self-serve merchants, balancing accessibility with profitability.Marketing & Demand Generation – Collaborates with marketing teams to create, implement, and measure multi-channel campaigns, ensuring optimal merchant engagement and acquisition through digital and traditional outreach.Performance & Metrics – Establishes key performance indicators (KPIs) and success metrics, ensuring real-time monitoring for continuous refinement and optimization. Works with internal teams to develop dashboards and reporting frameworks that provide actionable insights.Strategy Adaptation & Execution – Maintains agility in strategy execution, regularly reviewing market conditions, competitive landscape, and customer feedback to pivot when needed, optimizing engagement and conversion rates. Provides leadership and vision to Product Managers across all stages of the product life-cycle. Leads, establishes and promotes strategic focus and provides high level or in-depth direction of the work, decisions and processes. Sets the staff, product and business strategy across all stages of the product life-cycle. Provides a strong industry and market focus to ensure the company remains current, relevant and leading.Revenue Target Alignment & Forecasting – Works with sales leadership and finance to define revenue goals, forecast performance, and ensure the direct-to-merchant channel aligns with broader organizational financial objectives.Merchant Experience & Support Optimization – Partners with Merchant Experience Product teams, Operations, and Customer Support to establish efficient self-serve solutions, reducing onboarding friction and ensuring merchants receive high-quality support.Cross-functional Collaboration – Works closely with internal teams—including Engineering, IT, and Third-Party Vendors—to ensure technical infrastructure supports the rapid scalability of self-serve merchant onboarding.Market Expansion & Scalability – Initially focuses on the U.S. market but builds foundational frameworks that allow potential future expansion into Canada, Mexico, and European markets without adding complexity to operational models.Industry & Competitive Positioning – Maintains a strong industry and market focus, ensuring Global Payments remains competitive and leading in the self-serve merchant space. Monitors emerging technologies, partnerships, and regulatory changes that may impact strategy.Budget & Financial Oversight – Participates in budget planning, resource allocation, and cost optimization, balancing investment in technology, marketing, and support structures to drive long-term sustainability of the direct-to-merchant model.Innovation & Process Improvement – Encourages a culture of innovation within the product team, identifying new technologies, process improvements, and automation solutions that enhance merchant experience and operational efficiency.What Are We Looking For in This Role?Minimum Qualifications:Bachelor’s Degree in a related field or equivalent experience.10+ years of relevant professional experience, including 5-6 years in a managerial role.Preferred Qualifications:Master’s Degree in a related field.Prior experience in Global Payments, or related fintech companyDesired Skills and Capabilities:Strong strategic leadership in driving new market channels.Expertise in pricing models, revenue forecasting, and campaign execution.Experience with self-serve commerce/merchant acquiring, onboarding and support models will be heavily weighted.Ability to manage cross-functional collaboration across product, sales, marketing, and operations.Ability to drive agile execution and refine strategies based on performance metrics.Business owner mindset. You own your own success and will drive the initiatives forward through collaboration and positive influence.Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact .

Global Payments facilitates money movement between buyers and sellers through various payment solutions, supporting over 3 million businesses and 600 million cardholders worldwide. The company seeks a leader for the direct-to-merchant product life cycle, focusing on enhancing merchant onboarding and aligning product offerings with market trends. Key responsibilities include:

  • Product Strategy: Collaborate with various teams to identify market needs, develop new products, and improve existing solutions.
  • Pricing & Marketing: Create competitive pricing models and oversee marketing campaigns to optimize merchant engagement.
  • Performance Metrics: Establish KPIs for continuous monitoring and optimization.
  • Cross-Functional Collaboration: Work with internal teams to ensure scalable onboarding solutions and operational efficiency.
  • Market Expansion: Build frameworks for U.S. expansion, potentially into Canada, Mexico, and Europe.
  • Innovation: Foster a culture of innovation to enhance the merchant experience.

Qualifications: A Bachelor’s degree and over 10 years of experience, including 5-6 in management, are required. A Master’s degree and fintech experience are preferred. The ideal candidate will have strong leadership, strategic analysis, and cross-functional collaboration skills.

Global Payments values diversity and provides equal employment opportunities.

Senior Marketing Manager, Direct Investing Lifecycle – Robertson & Company – Toronto, ON

Company: Robertson & Company

Location: Toronto, ON

Expected salary: $42 per hour

Job date: Sat, 23 Aug 2025 04:24:16 GMT

Job description: Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.Introduction: Robertson is seeking a skilled Senior Marketing Manager, Direct Investing Lifecycle to join our client.Contract Period: 12 months with potential to extend or convert
Pay Rate: Starting from $42 per hour
Location: Toronto, ON
Location Type: Hybrid: onsite 3 to 4 days a week
Business Hours: Monday to Friday; 9 AM to 5 PMJob Responsibilities:
Strategic Planning

  • Develop & implement strategic marketing plans to drive new customer acquisition with mass marketing tactics for Investorline.
  • Collaborates closely with Digital Acquisition team and other marketing/internal partners to drive awareness, consideration, and conversion with clear KPIs and performance targets.
  • Understand competitor activity to inform go-to-market strategy including offer strategy.
  • Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROI.

Campaign & Project Management

  • Oversee and support execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders & agency partners.
  • Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
  • Manages end to end structuring of marketing offers, performance tracking, strategy and ensures integration with customer lifecycle marketing initiatives.
  • Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.
  • Broader work or accountabilities such as supporting CRM/lifecycle marketing may be assigned as needed.
  • Builds effective relationships with internal/external stakeholders and ensures alignment.

Reporting & Insights

  • Designs and produces regular and ad-hoc reports, and dashboards.
  • Track, monitor and evaluate campaign activities, assessing impacts and making recommendations.

Experience & Qualification Requirements:

  • 5 to 7 years of relevant experience
  • Minimum of undergraduate degree in marketing, business, commerce, or a related discipline
  • MBA in Marketing/Business/Financial Services preferred
  • Experience at a creative agency, or experience managing creative agencies a strong asset
  • Knowledge of digital marketing an asset
  • Ability to understand and distill technical requirements and translate into marketing strategies
  • A self-directed investor an asset

****ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS****How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment. #LI-AP1

Summary:

Robertson is recruiting a Senior Marketing Manager for Direct Investing Lifecycle at a leading North American financial institution with diverse operations.

Contract Details:

  • Duration: 12 months (potential for extension or conversion)
  • Pay: Starting at $42/hour
  • Location: Hybrid (on-site 3-4 days/week) in Toronto, ON
  • Hours: Monday to Friday, 9 AM to 5 PM

Key Responsibilities:

  1. Strategic Planning:

    • Create and implement marketing plans for customer acquisition.
    • Collaborate with internal teams to enhance awareness, consideration, and conversions.
    • Analyze market trends and campaign performance.

  2. Campaign & Project Management:

    • Oversee integrated marketing campaigns, including creative and media briefs.
    • Ensure timely and budget-compliant campaign delivery.
    • Manage marketing offers and align with customer lifecycle marketing.

  3. Reporting & Insights:

    • Produce reports and dashboards to evaluate campaign effectiveness.

Qualifications:

  • 5-7 years of relevant experience.
  • Bachelor’s degree in marketing/business; MBA preferred.
  • Experience in a creative agency or managing agencies is beneficial.
  • Knowledge of digital marketing and self-directed investing is a plus.
  • Candidates must undergo a criminal and credit check.

Application Process:
Interested candidates should submit their resumes. The organization values diversity and encourages applications from all qualified individuals.

Senior Marketing Manager, Direct Investing Acquisition – Robertson & Company – Toronto, ON

Company: Robertson & Company

Location: Toronto, ON

Expected salary: $42 per hour

Job date: Sat, 23 Aug 2025 02:36:48 GMT

Job description: Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.Introduction: Robertson is seeking a skilled Senior Marketing Manager, Direct Investing Acquisition to join our client.Contract Period: 12 months with potential to extend or convert
Pay Rate: Starting from $42 per hour
Location: Toronto, ON
Location Type: Hybrid: onsite 3 to 4 days per week
Business Hours: Monday to Friday; 9 AM to 5 PMJob Responsibilities:
Strategic Planning

  • Develop & implement strategic marketing plans to drive new customer acquisition with mass marketing tactics for Investorline.
  • Collaborates closely with Digital Acquisition team and other marketing/internal partners to drive awareness, consideration, and conversion with clear KPIs and performance targets.
  • Understand competitor activity to inform go-to-market strategy including offer strategy.
  • Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROI.

Campaign & Project Management

  • Oversee and support execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders & agency partners.
  • Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
  • Manages end to end structuring of marketing offers, performance tracking, strategy and ensures integration with customer lifecycle marketing initiatives.
  • Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.
  • Broader work or accountabilities such as supporting CRM/lifecycle marketing may be assigned as needed.
  • Builds effective relationships with internal/external stakeholders and ensures alignment.

Reporting & Insights

  • Designs and produces regular and ad-hoc reports, and dashboards.
  • Track, monitor and evaluate campaign activities, assessing impacts and making recommendations.

Experience & Qualification Requirements:

  • Typically, between 5 to 7 years of relevant experience
  • Minimum of undergraduate degree in marketing, business, commerce, or a related discipline
  • MBA in Marketing/Business/Financial Services preferred
  • Experience with Salesforce Marketing Cloud or another CRM and marketing automation platform considered an asset
  • In-depth experience in email marketing and building marketing automation journeys an asset
  • Ability to understand and distill technical requirements and translate into marketing strategies
  • A self-directed investor an asset

****ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS****How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment. #LI-AP1

Summary:

Robertson is seeking a Senior Marketing Manager for Direct Investing Acquisition for a top financial institution based in Toronto, ON, with a contract period of 12 months and a pay rate starting at $42 per hour. The role involves developing and implementing marketing strategies to increase customer acquisition for Investorline, collaborating with digital acquisition teams, overseeing integrated campaigns, and ensuring compliance with internal and external standards. Candidates should have 5-7 years of relevant experience, a degree in marketing or related fields (MBA preferred), and skills in CRM platforms, particularly Salesforce Marketing Cloud. All applicants must undergo a criminal and credit check. The organization values diversity and invites qualified individuals from all backgrounds to apply.

Ontario Teachers’ Pension Plan – Intern – Investments, Private Capital, Direct Investing (Winter 2026 – 4 Month Contract) – Toronto, ON

Company: Ontario Teachers’ Pension Plan

Location: Toronto, ON

Expected salary:

Job date: Sun, 17 Aug 2025 02:46:02 GMT

Job description: The deadline to apply for this role is: Until 11:59 PM of October 3, 2025The OpportunityJanuary 2026- April 2026- 4 Positions AvailablePrivate Capital invests in companies around the world seeking to grow and add value to their businesses. We search for high quality direct private equity investment opportunities in mature businesses with strong management teams, putting capital to work in Canada, the United States, Europe, Asia.Who you’ll work withPrivate Capital, the private equity arm of Ontario Teachers’ Pension Plan, focuses on long-term value creation. The team invests directly in private companies, either on its own or with partners, and indirectly through private equity funds (note this role is not a fund investing role). It has realized a rate of return of nearly 20% per year since inception. Both domestically and internationally, Private Capital has been a major principal in some of the world’s most significant and complex private equity transactions (e.g., GFL, Princeton Digital, Traeger, Cushman & Wakefield, Amica Senior Living, HomeEquity Bank).

  • You’ll be working with multiple sector teams, each consisting of 8-10 investment professionals to 1) provide strategic support to existing portfolio companies to help enhance their growth prospects, 2) support team members as they look to diligence and execute new investments and / or divest of current investments, 3) support team members in their research efforts to develop views/theses on investable sectors, companies, or trends of interest. Work will be both collaborative as well as independent
  • A structured training program has been crafted to ensure that all interns leave with the skills required to be successful as they pursue a career in high finance and / or direct principal investing
  • As an intern you will work primarily with the Analysts, Associates and Principals in Private Capital, however, you will have exposure to senior leadership and will have the opportunity to attend Private Capital’s weekly Investment Committee and other meetings / events as they arise

What you’ll doPrivate Capital is currently seeking 4 Interns to join its Direct Investing team. As a key member of the deal team, you will be responsible for:

  • Monitoring and valuing existing investments
  • Evaluating new investment opportunities
  • Conducting industry research
  • Preparing internal investment memorandums

What you’ll need

  • Strong academic track record, particularly in accounting and finance
  • Excellent written and verbal communication skills
  • Advanced working knowledge of Excel, Word, and PowerPoint
  • Strong research, quantitative and analytical skills
  • Keen interest in investing and familiarity with financial modelling are assets
  • Must be enrolled in 2nd- 4th year of a relevant undergraduate degree program
  • You must be enrolled in a co-op program or returning back to your studies after the work term is completed

*In addition to resume and transcripts, please include a copy of your cover letter with your application. *Please note that although the deadline for this posting is October 3, 2025, we will be reviewing applications on a rolling basis. We recommend candidates apply as soon as possible.What we’re offeringNumerous opportunities for professional growth and development, including lunch and learnsStudent led team building events on a monthly basisEmployee discount programs including Edvantage and PerkopolisAt Ontario Teachers’, diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create, reflect and embrace diversity of thought, background and experience. Through our Diversity, Equity and Inclusion strategy and our Employee Resource Groups (ERGs), we celebrate diversity and foster inclusion through events for colleagues to connect for professional development, networking & mentoring. We are building an inclusive and equitable workplace where our talent is respected, accepted and empowered to be themselves. To learn more about our commitment to Diversity, Equity and Inclusion, check outHow to applyAre you ready to pursue new challenges and take your career to the next level? Apply today! The following documents are required to be uploaded with your application:ResumeCopy of your transcriptsYou will also be invited to complete a pre-recorded digital interview as part of your application.We thank you for applying, however, only those selected for a personal interview will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.Accommodations are available upon request (peopleandculture@otpp.com) for candidates with a disability taking part in the recruitment process and once hired.Ontario Teachers’ may use AI-based tools to assist in screening and assessing applicants for this position. These tools may help us identify candidates whose skills and experience align with Ontario Teachers’ objectives by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.To learn more about how Teachers’ uses AI with your personal information, please visit ourFunctional Areas: AdministrationVacancy:CurrentRequisition ID: 6540

Ontario Teachers’ Pension Plan – Intern – Investments, Private Capital, Direct Investing (Summer 2026 – 4 Month Contract) – Toronto, ON

Company: Ontario Teachers’ Pension Plan

Location: Toronto, ON

Expected salary:

Job date: Sun, 17 Aug 2025 07:35:14 GMT

Job description: The deadline to apply for this role is: Until 11:59 PM of October 3, 2025The OpportunityMay 2026-August 2026- 4 Positions AvailablePrivate Capital invests in companies around the world seeking to grow and add value to their businesses. We search for high quality direct private equity investment opportunities in mature businesses with strong management teams, putting capital to work in Canada, the United States, Europe, Asia.Who you’ll work withPrivate Capital, the private equity arm of Ontario Teachers’ Pension Plan, focuses on long-term value creation. The team invests directly in private companies, either on its own or with partners, and indirectly through private equity funds (note this role is not a fund investing role). It has realized a rate of return of nearly 20% per year since inception. Both domestically and internationally, Private Capital has been a major principal in some of the world’s most significant and complex private equity transactions (e.g., GFL, Princeton Digital, Traeger, Cushman & Wakefield, Amica Senior Living, HomeEquity Bank).

  • You’ll be working with multiple sector teams, each consisting of 8-10 investment professionals to 1) provide strategic support to existing portfolio companies to help enhance their growth prospects, 2) support team members as they look to diligence and execute new investments and / or divest of current investments, 3) support team members in their research efforts to develop views/theses on investable sectors, companies, or trends of interest. Work will be both collaborative as well as independent
  • A structured training program has been crafted to ensure that all interns leave with the skills required to be successful as they pursue a career in high finance and / or direct principal investing
  • As an intern you will work primarily with the Analysts, Associates and Principals in Private Capital, however, you will have exposure to senior leadership and will have the opportunity to attend Private Capital’s weekly Investment Committee and other meetings / events as they arise

What you’ll doPrivate Capital is currently seeking 4 Interns to join its Direct Investing team. As a key member of the deal team, you will be responsible for:

  • Monitoring and valuing existing investments
  • Evaluating new investment opportunities
  • Conducting industry research
  • Preparing internal investment memorandums

What you’ll need

  • Strong academic track record, particularly in accounting and finance
  • Excellent written and verbal communication skills
  • Advanced working knowledge of Excel, Word, and PowerPoint
  • Strong research, quantitative and analytical skills
  • Keen interest in investing and familiarity with financial modelling are assets
  • Must be enrolled in 2nd- 4th year of a relevant undergraduate degree program
  • You must be enrolled in a co-op program or returning back to your studies after the work term is completed

*In addition to resume and transcripts, please include a copy of your cover letter with your application. *Please note that although the deadline for this posting is October 3, 2025, we will be reviewing applications on a rolling basis. We recommend candidates apply as soon as possible.What we’re offeringNumerous opportunities for professional growth and development, including lunch and learnsStudent led team building events on a monthly basisEmployee discount programs including Edvantage and PerkopolisAt Ontario Teachers’, diversity is one of our core strengths. We take pride in ensuring that the people we hire and the culture we create, reflect and embrace diversity of thought, background and experience. Through our Diversity, Equity and Inclusion strategy and our Employee Resource Groups (ERGs), we celebrate diversity and foster inclusion through events for colleagues to connect for professional development, networking & mentoring. We are building an inclusive and equitable workplace where our talent is respected, accepted and empowered to be themselves. To learn more about our commitment to Diversity, Equity and Inclusion, check outHow to applyAre you ready to pursue new challenges and take your career to the next level? Apply today! The following documents are required to be uploaded with your application:ResumeCopy of your transcriptsYou will also be invited to complete a pre-recorded digital interview as part of your application.We thank you for applying, however, only those selected for a personal interview will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.Accommodations are available upon request (peopleandculture@otpp.com) for candidates with a disability taking part in the recruitment process and once hired.Ontario Teachers’ may use AI-based tools to assist in screening and assessing applicants for this position. These tools may help us identify candidates whose skills and experience align with Ontario Teachers’ objectives by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.To learn more about how Teachers’ uses AI with your personal information, please visit ourFunctional Areas: AdministrationVacancy:CurrentRequisition ID: 6544

Direct Sales Agent Specialist – Allstate – Orlando, FL

Company: Allstate

Location: Orlando, FL

Expected salary:

Job date: Thu, 14 Aug 2025 00:54:48 GMT

Job description:

Job Title: Community Marketing Representative

Job Description:

We are seeking a dynamic and motivated Community Marketing Representative to join our team. In this role, you will be responsible for promoting our products and services outside of the office through targeted marketing calls and in-person visits. Your focus will be on creating strong community relationships that support ongoing marketing efforts and drive sales.

Key Responsibilities:

  • Conduct marketing calls and schedule in-person visits to engage with potential clients and community partners.
  • Build and maintain relationships with local businesses, organizations, and community members to foster brand loyalty and promote product awareness.
  • Collaborate with the marketing team to develop and implement effective sales strategies and community outreach programs.
  • Track progress and deliver optimal results within established metrics to achieve production and growth targets.
  • Analyze market trends and feedback to refine approaches and maximize impact.

Qualifications:

  • Proven experience in marketing, sales, or community engagement.
  • Excellent communication and interpersonal skills.
  • Strong organizational and time management abilities.
  • Ability to work independently and as part of a team.
  • A passion for building relationships and driving community involvement.

Join us in making a difference and achieving success through effective community marketing efforts!

Direct Sales Agent Specialist – Allstate – Orlando, FL

Company: Allstate

Location: Orlando, FL

Expected salary:

Job date: Fri, 15 Aug 2025 02:44:20 GMT

Job description:

Job Title: Marketing and Sales Representative

Job Description:

As a Marketing and Sales Representative, you will play a vital role in promoting our products and fostering community relationships. Your primary responsibilities will include conducting marketing calls and making in-person visits to engage with potential clients and partners.

You will be tasked with creating and nurturing relationships within the community to drive awareness and support for our offerings, ensuring continued success in our marketing and sales initiatives. By effectively communicating our value proposition, you will help achieve production and growth goals outlined by the company.

Key Responsibilities:

  • Conduct outreach through marketing calls and face-to-face meetings to establish and strengthen community relationships.
  • Develop and implement marketing strategies to enhance product visibility and support sales processes.
  • Monitor and analyze performance metrics to optimize results and ensure alignment with organizational goals.
  • Collaborate with team members to create cohesive marketing campaigns and promotional materials.
  • Stay informed about industry trends and competitor activities to identify opportunities for growth.

The ideal candidate will possess strong interpersonal skills, a proactive mindset, and the ability to deliver exceptional results while adhering to established metrics. Join us in this dynamic role and contribute to our mission of driving growth and fostering meaningful connections within the community.

Vice President, Direct Marketing – Heart & Stroke – Toronto, ON

Company: Heart & Stroke

Location: Toronto, ON

Expected salary:

Job date: Fri, 15 Aug 2025 03:06:18 GMT

Job description: Executive SummaryThat’s why at Heart & Stroke, their mission is to promote health, save lives and enhance recovery. For more than 70 years, they have been leading the fight to beat heart disease and stroke by driving life-saving medical breakthroughs, advocating for better health and bringing together the brightest minds to improve diagnosis, care and support.Since their inception, the death rate of heart disease and stroke has declined by 75% – but more work needs to be done to ensure they save more lives. Together, they are paving the way to a healthier future by focusing their efforts on areas where they can make the biggest impact including transforming the stroke system and care, preventing the surge of heart failure, improving cardiac arrest survival rates, championing congenital heart disease lifelong care, closing the gaps in health equity and ultimately, fighting for a healthier generation.At Heart & Stroke, they are proud of their collaborative and caring work culture, which supports their employees—their most valuable resource. They champion health, practice humility, embrace change, drive impact, learn and grow, and work with heartfelt dedication to beat heart disease and stroke. Their commitment to equity, diversity, and inclusion is embedded in their values and core mission, ensuring a welcoming environment that embraces diversity among their employees.The Vice President, Direct Marketing provides strategic leadership to Heart & Stroke’s national direct marketing fundraising programs including annual, monthly, and intermediate giving. The role will develop a clear vision for these programs with a focus on achieving specific, measurable results that align with the organization’s strategic objectives.The role develops multi-channel communication approaches to drive fundraising through solicitation, acquisition, retention and stewardship strategies within Direct Marketing channels including direct mail, email, web, digital and phone. The role leads a team that manages a portfolio raising over $35M in gross revenue annually.The role will engage in a high level of cross functional collaboration with teams across the organization working together to drive results. The role will also work closely with and leverage the diverse expertise and perspectives from shared services including Constituent Experience, Data & Analytics, Marketing, Finance and IT to enhance innovations and achieve successful outcomes. Working together with internal and external partners, this role will lead with agility to test and learn new approaches to drive innovation and long-term sustainable growth.As part of the Fundraising & Marketing senior leadership team (SLT), the successful candidate will work in close collaboration with other senior fundraising leaders to provide a best-in-class experience and journey for donors that allows them to achieve their goals of impacting the health of Canadians.Primary AccountabilitiesStrategic Planning

  • Create a comprehensive and compelling vision for Direct Marketing and the role it plays in supporting the organization’s fundraising and mission objectives
  • Lead the development of the annual business plans for Direct Marketing including specific plans for Annual Giving, Monthly Giving and Intermediate Giving
  • Develop and manage the annual fundraising budget for the Direct Marketing portfolio
  • Establish and gain senior leadership alignment for KPIs (key performance indicators). Track and monitor KPIs to understand business performance and recommend adjustments to plans
  • Grow current revenue streams by implementing strategies and plans to acquire, retain and migrate donors through seamless execution, optimization and innovation
  • Work in partnership with the Constituent Experience team to develop plans for achieving annual and longer-term new donor acquisition targets including testing and learning new approaches
  • Stay informed about industry and donor’s trends and best practices in donor acquisition, engagement, recognition and stewardship
  • Manage and evaluate key agency and vendor relationships, including developing contracts, evaluating performance and ensuring budget compliance

Program Development & Evaluation

  • Develop all end-to-end campaign strategic and tactical plans that are agile, flexible and provide opportunity to test and learn within timelines and budget
  • Modify campaign plans based on results to date, market conditions and new learning
  • Work in partnership with EVP, Fundraising and Marketing to develop end-to-end Direct Marketing campaigns from the brief to creative development and program execution
  • Work collaboratively with the Marketing and Communications teams on the creation of brand-aligned content and messaging to support fundraising and plans for amplification of content
  • Work collaboratively with the Director, Data & Analytics to understand and maximize data insights to drive donor engagement and support sustainable growth
  • Work in partnership with Director, Email Marketing to develop and launch emails campaigns using a test and learn approach
  • Work with the Fundraising Operations team to ensure that gift processing, reporting and vendor selection and management supports the strategic needs of the business
  • Provide leadership to cross functional projects supporting the Direct Marketing businesses

Donor Engagement & Stewardship

  • Work in partnership with the Constituent Experience team to develop new, innovative approaches to support new donor acquisition and retention
  • Develop strategies to acquire new donors and convert to recurring through effective direct marketing campaigns and approaches
  • Work with fundraising leaders to develop innovative new-to-donor recognition and stewardship to engage, retain and upgrade donors
  • Work with Development leadership to develop plans to engage donors in planned giving opportunities through direct marketing channels

Talent Management

  • Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential
  • Provide clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals
  • Build and develop cohesive lateral relationships cross functionally
  • Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
  • As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines
  • Familiarize and comply with all Heart & Stroke’s policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.

Performance MetricsThe portfolio will have a gross revenue goal of $36M with an expense budget of approximately $15M. Our successful candidate will be responsible for:

  • Oversight and management of funds within budget, including agreements with vendors and external parties
  • Develop and monitor annual plans and department performance metrics to align with overall strategic directions
  • Work cross functionally to develop an integrated fundraising plan

The Ideal CandidateThe successful candidate will possess a passion for health philanthropy, is highly strategic, a consummate professional and role model, with excellent communication skills, professionalism, and interpersonal skills that foster meaningful relationships with corporate partners and colleagues.
The ideal candidate will possess:

  • At least 10 years of experience leading a complex multi-channel direct marketing fundraising program (including Mass/Digital/Social, Mail)
  • A proven track record in the development and implementation of Direct Marketing/Response strategy and plans
  • Experience in successfully recruiting training and mentoring a team of direct marketers
  • Experience participating in an integrated central fundraising program
  • A university degree is required

Skills

  • A visionary thinker who has an outcome mindset and who can also test and learn during execution and implementation
  • Highly collaborative and inclusive team player who engages and works effectively with others to achieve shared objectives
  • Drive for results, while maintaining and building effective relationships and partnerships
  • Persists in exploring opportunities and advancing initiatives through measured risk taking, creating and negotiating alternate solutions as appropriate
  • Superior data analytic and critical thinking skills, embraces digital tools and artificial intelligence (AI) to enhance productivity, decision making and innovation
  • Excellent talent management skills including the ability to develop effective, motivated individuals and teams to achieve common goals. Willingly shares personal experience and knowledge. Encourages individuals to develop strengths and supports opportunities to foster professional growth
  • Excellent communication skills (oral and written); an effective communicator who achieves desired results by encouraging and supporting the contributions of others
  • Strong financial acumen including experience with developing, forecasting, maintaining and managing multi-million-dollar budgets
  • Acts with integrity by promoting consistency among principles, values and behaviours
  • Self-aware, committed to professional and personal growth
  • Strong analytical skills and ability to work within a CRM database
  • Appreciation and understanding of AFP Code of Ethics, Policies and Procedures

Application InstructionsPlease send your application to Lindsay Preston: by no later than September 17th, 2025, at 5 p.m. Please include your cover letter aligning your experience to what we’ve described in this position profile and your CV.In addition to a competitive salary, Heart & Stroke believes in the benefits of personal health and wellness of employees. To that end they offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. They also provide competitive health, medical, dental and vision benefits, basic life and disability insurance, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Heart & Stroke employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.Heart & Stroke is committed to fostering an inclusive, barrier-free, and accessible environment. If you are contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you to meet your needs.At Heart & Stroke, they believe in equity, diversity, and inclusion; it’s embedded in their values and core mission work to support all people in Canada to lead healthier lives. They are committed to applying this principle to cultivate a welcoming environment that embraces diversity among their employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized and LGBTQ2+ communities, women, and people with disabilities, are encouraged to apply.We thank you for your interest in this opportunity. Please note that only qualified respondents will be contacted.Powered by JazzHR

Executive Summary

Heart & Stroke has dedicated over 70 years to combating heart disease and stroke, aiming to promote health, save lives, and enhance recovery. Their achievements include a 75% decline in the death rates from these conditions, but they recognize the necessity for continued efforts in key areas such as stroke care, heart failure prevention, cardiac arrest survival, and health equity.

The organization prides itself on a supportive and diverse workplace culture. The Vice President of Direct Marketing will lead national fundraising programs, with a focus on annual, monthly, and intermediate giving. This role requires strategic vision for multi-channel communication to drive significant revenue, enhancing collaboration across various teams to meet fundraising objectives.

Key Responsibilities

  1. Strategic Planning:

    • Develop and execute annual business plans and budgets.
    • Establish KPIs to monitor and adjust strategies, grow revenue, and enhance donor experience.

  2. Program Development & Evaluation:

    • Create flexible campaign strategies, adapting based on results.
    • Collaborate on campaign development and optimize data insights for donor engagement.

  3. Donor Engagement & Stewardship:

    • Innovate to attract and retain donors through effective marketing strategies.
    • Enhance recognition and stewardship programs.

  4. Talent Management:

    • Lead team development, ensuring high standards and supporting staff growth.
    • Foster cross-functional relationships and oversee recruitment.

Performance Metrics

The role is responsible for a gross revenue goal of $36M with an expense budget of approximately $15M and will involve oversight of vendor and budget management.

Ideal Candidate Profile

The candidate should have at least 10 years of experience in direct marketing fundraising, strong communication and analytical skills, financial acumen, and a commitment to equity, diversity, and inclusion.

Application Instructions

Interested candidates should submit their applications, including a cover letter and CV, by September 17, 2025. Heart & Stroke offers competitive benefits, a flexible hybrid work model, and is committed to an inclusive recruitment process.

Candidates from diverse backgrounds are encouraged to apply. Only qualified candidates will be contacted.