Company: Info Resume Edge
Location: Toronto, ON
Expected salary:
Job date: Sun, 27 Jul 2025 22:44:33 GMT
Job description: Job Summary:We are seeking an experienced and visionary Advertising Director to lead our advertising strategy, execution, and performance across all media platforms. This role is responsible for overseeing campaign development, managing agency/vendor relationships, guiding creative direction, and ensuring alignment with broader brand and business goals. The ideal candidate brings a blend of creativity, strategic thinking, leadership, and data-driven decision-making to build and scale impactful advertising programs.Key Responsibilities:Strategic LeadershipDevelop and lead the companys overall advertising strategy (digital, traditional, social, out-of-home, etc.) to drive brand awareness, customer acquisition, and revenue growth.Translate business objectives into high-impact advertising campaigns and measurable KPIs.Collaborate with senior leadership on go-to-market strategies, media planning, and brand positioning.Campaign ManagementOversee the planning, execution, and optimization of multi-channel ad campaigns.Guide creative development in partnership with internal teams or external agencies to ensure consistent brand voice and messaging.Analyze campaign performance and make strategic recommendations to maximize ROI.Team & Vendor OversightLead, mentor, and grow a high-performing in-house advertising or media team.Manage relationships with advertising agencies, media buyers, creative vendors, and freelancers.Review and approve media plans, ad creatives, budgets, and timelines.Budget & Resource ManagementOwn the advertising budget; forecast, allocate, and track spend across campaigns.Negotiate contracts with media partners and vendors to maximize value and efficiency.Innovation & InsightsStay current on advertising trends, consumer behavior, and emerging platforms.Identify and test new channels, tools, and approaches to stay ahead of the competition.Drive data-driven decisions using analytics tools (e.g., Google Analytics, social media insights, ad platform data).Required Qualifications:Bachelors degree in Marketing, Advertising, Communications, or related field (Masters preferred).812+ years of progressive experience in advertising or marketing, with at least 35 years in a leadership role.Deep understanding of advertising ecosystems including digital, TV, radio, print, and programmatic media.Proven track record of managing large-scale advertising budgets and campaigns with measurable success.Exceptional leadership, communication, and cross-functional collaboration skills.Strong analytical mindset with experience in advertising analytics and performance measurement.Preferred Qualifications:Experience in a specific industry such as consumer goods, tech, fashion, or media.Experience managing in-house teams and/or agency relationships.Familiarity with ad platforms (Google Ads, Meta Business Manager, DSPs, YouTube, LinkedIn Ads).What We Offer:Competitive executive-level salary and annual performance bonuses.Health, dental, vision, and retirement benefits.Hybrid or remote work flexibility.Generous PTO and paid holidays.Leadership role with high visibility and impact on company growth.Creative, collaborative, and fast-paced work environment.
Job Summary:
We’re looking for a skilled Advertising Director to spearhead our advertising strategy and execution across various media platforms. This leader will manage campaign development, nurture agency/vendor relationships, and guide creative direction to align with our brand and business goals. The ideal candidate will blend creativity, strategic thought, leadership, and data-driven decision-making to craft effective advertising programs.
Key Responsibilities:
- Strategic Leadership: Create and lead an integrated advertising strategy to enhance brand awareness and drive customer acquisition, translating business goals into impactful campaigns.
- Campaign Management: Oversee planning, execution, and optimization of multi-channel campaigns, ensuring consistent brand messaging and analyzing performance for ROI improvement.
- Team & Vendor Oversight: Lead and develop a high-performing advertising team while managing relationships with agencies, approving media plans, creatives, budgets, and timelines.
- Budget & Resource Management: Manage the advertising budget, forecasting and tracking campaign spending, while negotiating contracts for optimal value.
- Innovation & Insights: Stay updated on industry trends and consumer behavior, testing new channels/tools while utilizing analytics for informed decision-making.
Required Qualifications:
- Bachelor’s degree in Marketing or related field (Master’s preferred).
- 8-12 years in advertising/marketing, including 3-5 years in leadership.
- Strong knowledge of various advertising media and a successful track record with large budgets.
- Excellent leadership, communication, and analytical skills.
Preferred Qualifications:
- Industry experience in consumer goods, tech, fashion, or media.
- Familiarity with ad platforms like Google Ads and social media advertising.
What We Offer:
- Competitive salary and performance bonuses.
- Comprehensive health benefits and retirement plans.
- Flexible hybrid or remote work options.
- Generous paid time off and holidays.
- High-impact leadership role in a creative, collaborative environment.