Director, Digital Strategy – Element Fleet – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $133400 – 183400 per year

Job date: Fri, 04 Jul 2025 23:48:10 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Director, Digital StrategyThe Director, Digital Strategy role will play a pivotal role in shaping and executing our organization’s digital strategy to drive innovation, automation and growth. Reporting directly to the CDPO, this role will drive critical digital transformation initiatives, optimize digital channels, enhance customer experience and engagement, and cross-functionally create and drive new digital opportunities that will accelerate our growth, in alignment with our strategy.In this role, you will:50% Digital Strategy & Transformation

  • Contribute to the development and delivery of the Digital Strategy in collaboration with the SVP, Chief Digital & Products Officer, Commercial, Operations, Technology, Regional and Autofleet teams.
  • Enable / drive the go-to-market digital operating model for converting new ideas for features, products, joint ventures, into fully implemented value generating initiatives.
  • Establish and actively maintain and socialize the digital product feature backlog ensuring the next best, highest value feature/product is prioritized to come to market.
  • Drive, in close partnership with our Operations, IT and Autofleet teams, the constant evolution of our lived client journeys to digitize and reduce client effort in the delivery of our products, enhancing margins and NPS in parallel.
  • Actively ingest and share market and competitive intelligence, leveraging internal customer insights / data (e.g., NPS) to identify innovative opportunities for new product development or improve existing products within target markets

30% Digital Client Engagement & Journey Ownership

  • Establish and maintain relationships with our Commercial teams to ensure a deep connection to our clients.
  • Regularly engage with our clients and with the teams that are actively consuming our digital products and services (Procurement managers, Fleet managers, Branch Managers, Drivers, etc.) to see our products / services in action and to gather feedback.
  • Establish the definitions of quality in terms of product completeness and product delivery to inform backlog prioritization and operational performance KPIs.
  • Establish a feedback loop to ensure timely and reliable insights are funneled back into the product backlog and being effectively prioritized for action.
  • Drive the end-to-end digital client journey, defining and monitoring KPIs for each Product to ensure profitability, consistency and successful delivery to our clients
  • Leverage first-hand knowledge of the diversity of client needs to build configurability into our digital products / services that can reduce bespoke customization while still meeting our clients where they need us to be.

20% Business & Stakeholder Management:

  • Serve as a key advisor to senior leadership on digital strategy and product enablement.
  • Collaborate with cross-functional teams including operations, sales, marketing, IT, and customer service to ensure alignment and support for digital initiatives.
  • Present digital strategy plans and progress to executive leadership and stakeholders regularly.
  • Manage budgets and resources effectively to maximize return on investment in digital initiatives.
  • Prepare business cases and business plans that require organizational capital investment, along with developing and managing KPI’s to track progress and impact of digital strategy and initiatives.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Information Technology or a related field; MBA or master’s degree preferred
  • Minimum 8-10 years of experience in digital strategy or related fields, experience in fleet / transportation highly preferred
  • Proven track record of leading successful digital transformation initiatives in complex organizations
  • Strong understanding of digital and emerging technologies
  • Highly collaborative and capable of influencing at all levels of the organization
  • Strong strategic thinking, problem-solving, and analytical abilities

Knowledge & Competencies:

  • Strong enterprise mindset, financial acumen, and customer centricity to navigate complexity and support the broader growth aspirations of the business, leverages strategic analysis of data to inform business decision making
  • Demonstrated ability to transition between strategic and operational aspects to deliver on growth, driving innovation / change to improve the business model
  • Demonstrated critical thinker that can offer innovative solutions to meet client needs and provide a consistent and superior customer experience
  • Client, supplier and employee centricity with a passion for building long trusting relationships
  • Strong understanding of current technologies to drive business strategies and objectives
  • Seasoned change agent leader – ability to influence and partner cross-functionally within the organization and externally to drive effective product updates / changes, improve performance outcomes. Strong relationship management capabilities, highly customer focused
  • Energetic, flexible, collaborative, and proactive; a developed leader who can positively and productively impact both strategic and tactical financial and administration initiatives
  • Exceptional written, oral, interpersonal, and presentation/communication skills and the ability to effectively interface with senior management, customers, and team members
  • Strong process improvement skills and demonstrated ability to influence and optimize processes to drive, business synergies and productivity
  • Excellent judgement and creative problem-solving skills including negotiation and conflict resolution skills

The hiring base salary range for this position is $133,400 – $183,400 CAD annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.What’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet Management is seeking a Director of Digital Strategy to lead its efforts in shaping and executing digital transformation initiatives aimed at enhancing client experience and driving growth. This role reports to the Chief Digital & Products Officer and involves collaborating across various teams to develop a comprehensive digital strategy, prioritize product features, improve client journeys, and ensure alignment with organizational goals.

Key Responsibilities:

  • Digital Strategy & Transformation (50%): Develop and deliver digital strategies, manage product backlogs, enhance client journeys, and leverage market intelligence for new products.
  • Client Engagement & Journey Ownership (30%): Establish relationships with clients, gather feedback, define product quality, and monitor KPIs for digital initiatives.
  • Business & Stakeholder Management (20%): Advise leadership, collaborate with cross-functional teams, manage budgets, and present progress on digital initiatives.

Qualifications:

  • Education: Bachelor’s degree in relevant fields; MBA preferred.
  • Experience: 8-10 years in digital strategy; fleet/transportation experience is a plus.
  • Skills: Strong strategic thinking, collaboration abilities, knowledge of digital technologies, and excellent communication skills.

Benefits:

  • Supportive culture focused on innovation and wellness, health benefits, paid time off, and commitment to diversity.

The position offers a base salary ranging from $133,400 to $183,400 CAD, depending on the candidate’s qualifications and experience. Element values diversity and encourages all qualified applicants to apply.

Front-End Web Developer, Marketing – Element Fleet – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $76300 – 104900 per year

Job date: Thu, 08 May 2025 03:07:22 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.What We NeedWe are looking for a Front-End Web Developer to support our Marketing team at Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients.At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!Are You:

  • An expert in web development best practice, associated tools, and performance analytics, accompanied by the ability to stay abreast of changes in technology and development practices?
  • Proactive with respect to ensuring all deliverables are carefully checked for functionality, browser compatibility, accessibility, accuracy, consistency, and alignment with brand standards?

As the Front-End Web Developer, you will support Element’s marketing team, ensuring online properties are well maintained, optimized for technical and search performance, and deliver an exceptional user experience. This role collaborates closely with marketing strategy, operations, and content teams, working to continuously enhance engagement across all digital platforms.A Day in the Life

  • Maintenance of Online Properties: Monitor and troubleshoot technical issues with corporate website, corporate intranet, and content pages used by client-facing apps in Contentful CMS and Microsoft SharePoint. Ensure hosting environment is secure and configured for peak performance with proper logs for usage reporting. Consistently follow Q/A best practice to ensure digital channels are error free and functioning as expected.
  • Custom Development: Collaborate closely with internal teams to create functional, responsive, and accessible online experiences. Build custom Contentful CMS templates, content elements, calculators, interactive infographics, and other front-end components using HTML, CSS, JavaScript and Next.js.
  • Search Engine Optimization (SEO): Ensure websites are configured for strong SEO performance by staying abreast of and implementing SEO best practice, including scanning for broken links, toxic backlinks, errors, download performance and content issues, and adjusting as required.
  • Performance Monitoring and Reporting: Implement systems that provide custom metrics reporting for usage, campaign, and search performance, testing to ensure accuracy.
  • Quality Assurance and Optimization: Troubleshoot cross-browser and cross-device challenges to ensure consistent user experience. Monitor the website, application pages and intranet for errors and implement solutions to enhance user experience and functionality.
  • Support: Assist site owners and content editors with technical issues, helping to educate and improve skill set with content authoring and workflow tools.
  • Innovation: Stay informed about development process, web technologies, SEO best practices, and development tools, proactively making suggestions to enhance our online properties.

Requirements

  • Post-secondary education in Computer Science, Digital Media, Digital Marketing, or a related discipline.
  • 5 or more years directly relevant experience in front-end website development
  • Extensive experience with HTML, CSS, JavaScript and Next.js
  • Experience with Vercel and Azure virtual hosting environments or similar (AWS, Netlify, etc)
  • Detailed knowledge of Contentful content management system (CMS) or extensive experience with similar tools such as WordPress, Drupal, Joomla, Optimizely, or Sitecore.
  • Experience with Microsoft SharePoint Communications sites
  • Experience with headless CMS architectures with API-driven development approaches and associated content modelling
  • Strong understanding of core programming concepts and methods in front-end development, including familiarity with modern front-end frameworks (React, Vue, Svelte, etc), static site generators for performance-driven web experiences (Gatsby, Next.js, Nuxt.js), modern build systems and task runners (Webpack, Vite, Rollup, etc) and collaborative version control systems (Git, Azure Devops, Bitbucket, etc)
  • Experience with Figma, Sketch, Adobe CC, or other design tools.
  • Experience with performance optimization, accessibility best practices, and SEO-friendly development.
  • Strong communication skills in English, both oral and written.

Knowledge & Competencies

  • Technical Proficiency: Expertise in web development best practice, associated tools, and performance analytics is essential, accompanied by the ability to stay abreast of changes in technology and development practices.
  • User Experience: Knowledge of user experience design best practice and ability to champion UX with diverse stakeholders.
  • Attention to Detail: Proactivity with respect to ensuring all deliverables are carefully checked for functionality, browser compatibility, accessibility, accuracy, consistency, and alignment with brand standards.
  • Analytical Thinking: Strong analytical skills to identify technical issues, monitor performance metrics, and make data-informed decisions to improve user experience and site performance.
  • Collaboration: Excellent interpersonal skills and ability to work effectively with cross-functional teams. Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
  • Adaptability: Flexible and proactive in responding to changing priorities and technological advancements.

The hiring base salary range for this position is $76,300 to $104,900 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.What’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet Management is seeking a Front-End Web Developer to join their marketing team. The role focuses on enhancing client experiences by maintaining and optimizing online properties, ensuring functionality, browser compatibility, and SEO performance. Ideal candidates should have at least 5 years of experience in front-end development, proficiency in HTML, CSS, JavaScript, and Next.js, as well as familiarity with content management systems like Contentful and WordPress.

Key responsibilities include:

  • Website Maintenance: Troubleshoot technical issues and ensure peak performance.
  • Custom Development: Create responsive online experiences and components.
  • SEO Optimization: Implement best practices for strong SEO.
  • Performance Monitoring: Provide metrics and enhance performance.
  • Support & Innovation: Assist teams and suggest improvements.

Candidates should possess strong analytical and communication skills, attention to detail, and the ability to collaborate across teams. The salary range for this position is between $76,300 and $104,900 annually, depending on experience. Element values diversity and inclusion, offering various benefits and a culture of empowerment and innovation.

Digital Marketing Coordinator – Element Fleet – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $62600 – 86000 per year

Job date: Sat, 19 Apr 2025 07:07:54 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.What We NeedWe are looking for a Digital Marketing Coordinator to join Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients.At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!Are You:

  • Someone with expertise in digital tools, platforms, and analytics including proficiency in content management systems (CMS), SEO tools, and web technologies?
  • An analytical thinker, with demonstrated success in monitoring performance metrics, identifying trends, and making data-informed decisions to improve digital strategies?

As the Digital Marketing Coordinator, you will ensure Element’s digital channels effectively support business goals while delivering an exceptional user experience. This critical role maintains and optimizes the corporate website, intranet, and app content while upholding brand standards, improving SEO rankings, and enhancing engagement across all digital platforms.A Day in the LifeDigital Channel Maintenance

  • Work closely with cross-functional teams, including content, creative, automation and IT, to implement digital channel strategy.
  • Maintain and update the corporate website, corporate intranet, and content used by client-facing apps
  • Consistently follow Q/A best practice to ensure digital channels are error free, functioning as expected, and align with brand standards

Search Engine Optimization (SEO)

  • Proactively research SEO keywords using Semrush and other tools to identify opportunities for improved search engine placement
  • Collaborate with the content team, highlight opportunities to refine and optimize content for search, and make associated content updates
  • Continuously scan digital channels for broken links, toxic backlinks, errors, and content issues

Performance Monitoring and Reporting

  • Gather data and generate reports that provide key metrics on digital channels and search performance
  • Analyze data to identify trends, uncover opportunities, and make data-driven recommendations for improvement

Quality Assurance and Optimization

  • Monitor the website, application pages and intranet for errors and implement solutions to enhance user experience and functionality
  • Identify opportunities for content and design improvements to drive traffic and engagement

Innovation

  • Stay informed about digital marketing trends, SEO best practices, and new technologies
  • Make recommendations to enhance our digital marketing, staying curious and competitive

Requirements

  • Post-secondary education in Marketing, Communications, or a related discipline
  • 2+ years of experience in digital marketing, website management, or a related field
  • Proficiency with SEO tools such as Semrush and analytics platforms like Google Analytics
  • Familiarity with website CMS platforms (Contentful preferred) with knowledge of HTML/CSS, and basic image editing
  • Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously
  • Strong communication skills in English, both oral and written

Knowledge & Competencies

  • Technical Proficiency: Expertise in digital tools, platforms, and analytics is essential, including proficiency in content management systems (CMS), SEO tools, and web technologies
  • Attention to Detail: Ability to ensure all digital content is accurate, consistent, and aligns with brand standards
  • Analytical Thinking: Strong analytical skills to monitor performance metrics, identify trends, and make data-informed decisions to improve digital strategies
  • Collaboration: Excellent interpersonal skills to work effectively with various departments, vendors, and stakeholders to achieve digital goals
  • Adaptability: Flexible and proactive in responding to technological advancements and changing market conditions
  • Strategic Thinking: The ability to align digital initiatives with overarching business objectives while balancing short-term needs and long-term growth

The hiring base salary range for this position is $62,600 – $86,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.What’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet Management is looking for a Digital Marketing Coordinator to join their team. The role involves maintaining and optimizing digital channels, improving SEO rankings, and enhancing engagement across all digital platforms. The ideal candidate should have expertise in digital tools, platforms, analytics, and SEO tools. Responsibilities include digital channel maintenance, SEO, performance monitoring, quality assurance, and staying informed about digital marketing trends. The position offers a salary range of $62,600 – $86,000 annually and benefits like health and welfare benefits, paid time-off programs, and a culture of innovation and empowerment. Element Fleet Management is an equal opportunity employer committed to diversity and inclusion.

Element Fleet – Treasury Intern – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $46700 – 48750 per year

Job date: Thu, 17 Apr 2025 22:44:13 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Role Overview:As a Treasury Intern at Element Fleet Management, you will play an integral role in supporting our financial operations and optimizing reporting processes. You will have the opportunity to work on impactful projects such as streamlining processes and assisting with financial reporting. This role offers a hands-on learning experience in a dynamic and fast-paced professional environment.What you will be Doing:Assist in optimizing data cleaning and automation processes using tools such as Alteryx and Power Query.Contribute to the preparation and enhancement of monthly reporting processes leveraging advanced Excel skills and a strong understanding of financial statements.Attend meetings with key stakeholders and leadership.Assist with various tasks and projects as assigned by supervisor.What We Are Looking For:Currently enrolled in a commerce or related university program with a strong foundation in finance, accounting, or business management.Proficiency in financial tools such as Excel, Alteryx, Power Query, and PowerBI,Familiarity with Bloomberg and experience working with financial statements.Strong analytical skills with the ability to streamline processes effectively.Detail-oriented with excellent organizational skills.Comfortable working in a fast-paced environment with competing priorities.The hiring base salary range for this position is $46,700 – $48,750 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.Role Details:Job Type: InternshipContract Length: 4 monthsWhat’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Area Director of Sales – Element Orlando International Drive – Orlando, FL

Company: Element Orlando International Drive

Location: Orlando, FL

Expected salary:

Job date: Wed, 26 Mar 2025 00:58:12 GMT

Job description: The Area Director of Sales is responsible for developing and executing strategic sales and marketing plans for a group of hotels in order to maximize revenue. This individual will utilize direct sales, marketing efforts, e-commerce channels, public relations, and community partnerships to drive business and increase profitability for the hotels within their designated area. The Area Director of Sales will work closely with hotel management teams to identify opportunities for growth and development, as well as to track and analyze sales performance data to ensure targets are being met. This role requires a strong understanding of the hospitality industry, excellent communication and negotiation skills, and a proven track record in driving sales and revenue growth.

Salesforce Marketing Cloud Specialist (SF Admin certification also required) – Element Fleet – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $62600 – 86000 per year

Job date: Sun, 05 Jan 2025 01:30:28 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Salesforce Marketing Cloud Specialist (SF Admin certification also required)What We NeedElement Fleet Management is seeking a Salesforce Marketing Cloud Specialist with Salesforce Administrator Certification, strong technical acumen, who is ready to take on an integral role in supporting the development of innovative and client focused campaigns on our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our Salesforce Marketing Cloud (SFMC) platform to execute personalized marketing campaigns, drive customer engagement, and support our overall marketing strategy. This role requires a deep understanding of SFMC, email marketing best practices, and the ability to collaborate with cross-functional teams to achieve business objectives.The Marketing Cloud Specialist will play a critical role in the transformation and modernization of owned-digital channel marketing for Element. If you are a passionate Salesforce professional, ready to contribute to innovative implementations, we invite you to apply and be a key player in our Salesforce journeyA Day in the LifeGeneral requirements:

  • Well-versed in digital marketing, with at least 5 years specializing in Salesforce Marketing Cloud
  • Proven experience in designing and implementing digital marketing architectures
  • Strong background in managing and optimizing marketing campaigns, particularly within B2B

Campaign Management:

  • Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud.
  • Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting.
  • Collaborate with marketing, design, and content teams to create engaging email templates and landing pages.

Audience Segmentation:

  • Utilize SFMC tools to create targeted audience segments based on customer data and behavior.
  • Implement dynamic content and personalization strategies to enhance customer engagement.

Data Management:

  • Ensure the integrity and accuracy of customer data within the SFMC platform.
  • Work with data teams to integrate and synchronize data across systems.
  • Conduct regular audits to maintain data quality and compliance with data privacy regulations.

Automation and Optimization:

  • Design and implement marketing automation workflows and journeys.
  • Continuously monitor campaign performance and optimize for better results.
  • Conduct A/B testing to identify best practices and improve campaign effectiveness.

Analytics and Reporting:

  • Generate detailed reports on campaign performance, including key metrics and ROI analysis.
  • Provide actionable insights and recommendations based on data analysis.
  • Present findings to stakeholders and suggest improvements for future campaigns.

Technical Expertise:

  • Stay current with the latest SFMC features and best practices.
  • Troubleshoot technical issues related to SFMC and email deliverability.

Compliance and Security:

  • Understanding of data protection regulations (e.g., CASL, CAN-SPAM) and experience implementing compliance measures.
  • Knowledge of security best practices within the Salesforce Marketing Cloud environment.

Functional QualificationsStrategic Thinking:

  • Ability to understand business objectives and align marketing strategies with overall organizational goals
  • Develop and execute marketing plans that contribute to the achievement of key performance indicators

Problem Solving:

  • Strong problem-solving skills to address technical challenges and optimize marketing processes
  • Proactively identify issues and provide effective solutions

Communication and Collaboration:

  • Excellent communication skills to convey technical concepts to non-technical stakeholders
  • Ability to collaborate with cross-functional teams and build strong working relationships
  • Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do

Training and Documentation:

  • Provide training sessions for end-users and team members on Salesforce Marketing Cloud features and best practices.
  • Create and maintain documentation for configurations, workflows, and processes.

Continuous Learning:

  • Stay updated on the latest Salesforce Marketing Cloud features, industry trends, and best practices.
  • Proactively seek opportunities for professional development and certification. The ideal candidate has Marketing Cloud Email Specialist and Marketing Cloud Account Engagement Certification.

Qualifications

  • Bachelor’s degree in Marketing, Business, Information Technology, or related field.
  • Salesforce Certified Administrator (certification required)
  • 2+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
  • Proficiency in HTML, CSS, and AMPscript for email design and customization.
  • Strong understanding of email marketing best practices and CAN-SPAM regulations.
  • Experience with data segmentation, CRM, and data integration.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Strong project management skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment.

The hiring base salary range for this position is $62,600 – $86,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.What’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet Management is seeking a Salesforce Marketing Cloud Specialist with Salesforce Administrator Certification to join their marketing team. The ideal candidate will manage and optimize Salesforce Marketing Cloud to execute personalized marketing campaigns and drive customer engagement. Responsibilities include campaign management, audience segmentation, data management, automation and optimization, analytics and reporting, technical expertise, compliance and security. The ideal candidate has a Bachelor’s degree, Salesforce Certified Administrator, 2+ years of Salesforce Marketing Cloud experience, proficiency in HTML, CSS, AMPscript, and strong project management skills. The hiring salary range is $62,600 – $86,000 annually. Element Fleet Management offers a culture of innovation, comprehensive benefits, and is an equal opportunity employer committed to diversity, equity, and inclusion. Background check may be required for qualified applicants after a conditional offer of employment has been extended.

Element Fleet – Digital Marketing Internship (Summer 2025) – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $42328 – 46176 per year

Job date: Sun, 26 Jan 2025 02:49:24 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Role OverviewAs a Digital Marketing Intern, you will support the digital and content marketing teams with several initiatives, including the re-platforming of our corporate websites as they undergo a complete brand refresh. Your involvement will help support a content management system (CMS) upgrade, search engine optimization (SEO), site content update and migration, quality assurance (QA) and technical testing, URL redirect management, proofreading and other tasks critical to ensuring the successful launch of the website. As a member of the marketing team, you will also assist with other tasks, exposing you to day-to-day marketing operations and associated technology platforms.What You will be Doing

  • Assist in website content updates and migration.
  • Post and edit content using Contentful CMS.
  • Perform QA testing to ensure site content has been properly migrated from the old site to the new.
  • Test to ensure the new website is performing as expected and there are no technical errors.
  • Proofread and edit website content to ensure accuracy and consistency.
  • Verify URL redirects are functional and pointing to the correct locations.
  • Assist with SEO optimization tasks.
  • Collaborate with the marketing team on other assigned tasks as required.

What We Are Looking ForStudents currently enrolled in a university program preferably in marketing.Proficiency in MS 365, particularly Word, Excel, and SharePoint (for communications sites).Understanding of basic web principles and terminology.Knowledge of HTML and CMS systems like Contentful and/or Bloomreach is preferred.Excellent written and verbal communication abilities in English.Strong attention to detail and problem-solving skills.Enthusiasm for learning and a collaborative mindset.The hiring base salary range for this position is $42,328 – $46,176 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.Role DetailsJob type: Internship/co-opContract Length: 4 MonthsWhat’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet – Data & Analytics Internship (Summer 2025) – Toronto, ON

Company: Element Fleet

Location: Toronto, ON

Expected salary: $38800 – 58200 per year

Job date: Sun, 26 Jan 2025 01:23:57 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Role OverviewAs a Data & Analytics Intern, you will gain hands-on experience working on key projects and day-to-day operations. You will have the opportunity to apply advanced mathematics, programming, and analytics skills to solve real-world problems, contribute to data-driven decision-making, and enhance your expertise in analytics tools and processes.What You will be DoingAssist in analyzing large datasets using tools such as Python, SQL, and Java to derive meaningful insights.Support statistical and probability analytics, including linear data analysis and discrete mathematics applications.Contribute to ETL processes and the development of automated reporting solutions.Conduct research and analysis to optimize data structures and streamline workflows.Collaborate with the team to design and implement analytics dashboards and data visualization tools.What We Are Looking ForStudents currently enrolled in a university program preferably in Computer Science.Strong foundation in advanced mathematics, including statistics, linear data analysis, and discrete structures.Proficiency in programming languages such as Python, SQL, and Java.Familiarity with ETL processes, reporting, and analytics tools.Excellent problem-solving skills and attention to detail.The hiring base salary range for this position is $38,800 – $58,200 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market dataRole Details:Job Type: Internship/Co-opContract Length: 4 monthsWhat’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Element Fleet – FP&A Internship (Summer 2025) – Mississauga, ON

Company: Element Fleet

Location: Mississauga, ON

Expected salary: $48754 – 58200 per year

Job date: Sun, 26 Jan 2025 01:39:56 GMT

Job description: Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Role OverviewAs an intern in the Global FP&A team, you will gain hands-on experience supporting key initiatives and day-to-day operations. You will contribute to (providing financial insights to FP&A Management and Leadership across the business, providing data visualization and analysis, financial reporting, operational expense reviews, and short/long-term planning support), assisting the team in achieving organizational goals while developing your skills in Finance.What you will be doingAssist in the monthly, quarterly and annual forecasting and planning efforts for assigned financial performance areas within OneStream and MS ExcelWork with data to generate insight into business trends and customer/vendor profiles, and profitability analyses.Work cross functionally with aligned Manager to identify revenue and cost enhancement opportunities.Help optimize data, processes and reporting to enable better analysis of product performance, inclusive of development and maintenance of Power BI dashboards, Alteryx workflows, and OneStream to increase the speed and accuracy of reporting and analysis.Help generate actionable commentary for inclusion in the Management Operating Review for your aligned areas, building confidence with Management relating to financial results, forecasts, variances, etc.What We Are Looking ForStudents enrolled in a university program preferably in Accounting, Economics, Finance, or related field of study.Proficiency in MS OfficeProficiency in SQL, Power BI, Alteryx or OneStream is a plusStrong verbal and written communication skills, ability to deal with problems and ability to translate data into actionable present recommendations and findings in a clear, concise formatStrong analytical skills, including ability to rigorously work raw large data into structured data sets to generate relevant reporting and provide meaningful insight, summarizing and packaging for review with managementThe hiring base salary range for this position is $48,754 – $58,200 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.Role Details:Job Type: Internship/Co-opContract Length: 4 monthsWhat’s in it for You

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.