Marketing and Communications ManagerMobiroo Inc.Toronto, ON•Remote$60,000 – $90,000 a year Responsible for developing integrated marketing programs, and combining a number of elements (Influencer marketing, digital, public relations, content creation,… 30+ days ago·More…View all Mobiroo Inc. jobs – Toronto jobsSalary Search: Marketing and Communications Manager salaries in Toronto, ON

Retreat: Launching Fall 2021, we’re on a mission to help people find and deliver relevant, trustworthy Health, Wellness, and Lifestyle information. In forming communities of like-minded individuals, we want to empower people to share their experiences with others to guide them on a journey to better health. Please visit us at joinretreat.co for more information.

We are looking for a Marketing and Communications Manager well versed in communications and digital marketing to help us achieve our ambitious goals. Responsible for developing integrated marketing programs, and combining a number of elements (Influencer marketing, digital, public relations, content creation, etc.). You will create, manage, and own the Marketing Strategy for the organization.

Responsibilities:

  • Managing entire Influencer campaign, including working with the sales team for ongoing influencer collaborations, from booking to briefing, and from execution to reporting
  • Create Marketing campaign and messaging pre and post launch
  • Coordinating with PR/Agencies and digital ad spend
  • Proven ability to develop and execute robust social media campaigns, experience growing socials
  • Write effective and engaging social media copy and manage the development of detailed, ongoing content calendars
  • Conduct client communication, write compelling, error free documents, emails, presentations and copy for social media
  • Benchmarking of influencer marketing tools and platforms

Requirements/ Qualifications:

  • 3-5 years’ experience in Influencer Marketing/Social Media marketing
  • Tech start-up/launch (MVP) experience is a must
  • Experience in Health, Wellness and Lifestyle-related Marketing
  • Experience with integrated marketing campaigns (SEO/SEM, social, paid media, PR, experiential, across multiple touch points)
  • Experience working with influencers and developing influencer marketing strategies
  • Lead Management experience
  • Experience with running ad networks (preferred)
  • Building meaningful relationships with followers and growing positive, engaged social communities
  • Passionate about the latest trends and developments in tech, digital and social
  • Graphic design and development skills are an asset

WHY JOIN US

  • Helping to create a disruptive tech social platform that’s meant to help millions to live better
  • Become a key member of the team in launching the platform
  • Opportunity to grow within a start-up, that’s aiming to launch in Fall 2021
  • Remote work

Salary is negotiable based on years of experience. While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: $60,000.00-$90,000.00 per year

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Application question(s):

  • How many years of social media marketing experience do you have?
  • What are your wage expectations?

Work remotely:

  • Yes

CLICK TO APPLY

Digital Marketing SpecialistRC DesignNewmarket, ON Minimum of 3 years of relevant digital marketing experience. Create, define and manage various elements of a client’s direct marketing strategy. 30+ days ago·More…View all RC Design jobs – Newmarket jobsSalary Search: Digital Marketing Specialist salaries in Newmarket, ON

The Digital Marketing Specialist will assist with creating, building and managing all Digital Marketing Campaigns on behalf of our clients on all relevant channels. Responsible for supporting all client organic SEO activities such as writing content to assist with marketing strategy, link building and keyword strategy to increase rankings on all major search networks. As well this role is responsible for supporting all agency and client concept, theme development and copywriting across all platforms and communications.

All aspects of this role to be conducted with active consideration of RC Design
“Core Values” (Care, Creativity, Collaboration, Positivity)

Key Responsibilities

Participate and assist in new client pitches

Manage relationships directly with clients

Create, define and manage various elements of a client’s direct marketing strategy

Develop strategies and processes directly linked with DM Campaigns

Discussing the client’s core message and target audience

Brainstorming visual and copy ideas with other members of the creative team

Setup, track, analyze and report directly to the client on website analytics and PPC initiatives and campaigns in accordance with client goals

Participate in client calls during campaign kick-off and as necessary thereafter

Responsible for documenting all processes and creating SOP’s for each project

Recommending solutions/tools for Best Practices for efficiencies and project roll-out for RC Design business

Assist with scoping relevant project requirements

Brainstorm and develop concepts for advertising campaigns

Define target audiences and write user personas

Analyze client sites for areas that can be improved and optimized

Conduct keyword research to identify powerful keywords that drive valuable traffic

Write and optimize effective SEO content for blogs, websites and social media accounts (page titles, meta descriptions, h1s, alt tags, etc.)

Create and post social media content for clients, as required

Write powerful calls-to-action to convert visitors

Fill websites and other content with effective keywords

Develop and implement link building strategies

Analyze keywords and SEO techniques used by competitors

Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Be skilled in writing clear, effective, relevant, concise and grammatically correct copy for a multitude of platforms and medium
Understand and deliver copy that reflects different language styles for various target markets

Education

Bachelor’s Degree, Communications, Marketing, or related field a plus

Minimum of 3 years of relevant digital marketing experience

Google certification a plus

Qualifications

A solid understanding of SEO/SEM

Proficient with Digital Marketing tools to assist with manage campaigns

SEM Rush

Google Analytics

Google Tag Manager

Google Search Console

Google Data Studio

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Understanding of keyword/keyphrase strategy

Compensation

Competitive salary, commensurate with experience

Position Type – Salaried Full-Time

Benefits

Shared benefits package – 100% coverage

Flexible Hours (within a typical working day)

Remote work opportunities

Open collaborative working culture

Note:

Principals only. Recruiters, please don’t contact this job poster.

  • Please do not contact job poster about other services, products or commercial interests.
  • Please send resume and link to digital portfolio
  • Only chosen applicants will be contacted
  • No calls

Digital Marketing Specialist


CLICK TO APPLY

newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


CLICK TO APPLY

Jr Marketing SpecialistFuerza Latina Community ServicesVaughan, ON•Temporarily Remote$17 – $19 an hour Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. 12 days ago·More…View all Fuerza Latina Community Services jobs – Vaughan jobsSalary Search: Jr Marketing Specialist salaries in Vaughan, ON

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Contract length: 16 weeks

Job Types: Full-time, Contract

Salary: $17.00-$19.00 per hour

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY

Marketing Specialist

Do you love movies, music, video games & streaming television? Our Marketing Specialist will play an integral role in attracting and engaging with some of the most innovative people on the planet (our customers!) who create awe-inspiring animation, visual effects, videogames, immersive experiences and digital content of all kinds on every platform, using software, hardware, cloud and technical services supplied by Annex Pro.

You will be expected to create effective strategies that will promote the long-term growth of our firm, execute effective multi-channel marketing activities, assist with campaign development, analyze the effectiveness of each campaign and develop our lead generation programs. The ideal candidate will possess clear strategic thinking capabilities, but not be hesitant to roll up their sleeves and perform hands on work when necessary.

This is an opportunity that will reward a talented individual with fulfilling work in an exciting industry, career advancement possibilities, and a transparent and positive corporate culture. This position reports to the CEO and is a chance to work with a small, dedicated team to deliver truly mind-blowing results.

Annex Pro is building North America’s next-generation Value Added Reseller/Systems Integrator for content creators in Media and Entertainment. Which means that we work with an impressive variety of creative, technical and business people, with one common goal: Telling the best stories imaginable!

Our privately held company has grown over more than 3 decades, from a strong, regional reseller, to an international VAR with employees in major entertainment production centres in Canada and the USA…and there’s more to come.

We operate in a casual industry, but take our jobs seriously: We’re a crucial step in helping customers bring their dreams to life, which is important to them, and exciting for us. We do that by listening closely, being proactive, and being transparent and ethical in all our dealings. Plus, we’ve created a positive work environment where customers and staff are treated with respect. Continuous improvement is part of our DNA so we welcome feedback from the team.

Founded in 1983 in Vancouver, with offices now in Los Angeles, Toronto and Montreal, Annex Pro is a Value Added Reseller/Systems Integrator strategically partnered with top companies such as Autodesk, Avid, Wacom, Apple, AWS, Blackmagic Design as well as hundreds of others. We’re leveraging our unmatched industry experience to assemble a team of bright, passionate, inquisitive people who want to make a difference in Media and Entertainment.

Annex Pro headquarters is located in the Grandview-Woodland area of Vancouver, on major transit routes, just a couple of blocks from “the Drive”.

Responsibilities include, but not limited to:

  • Act as key player in the managing of all marketing for the company and activities within the marketing department
  • Collaborating with the Director of Sales to maximize B2B revenue across local, regional and national markets
  • Maximizing multiple B2C eCommerce stores, including making frequent updates of product catalog, pricing and promotions.
  • Keeping abreast of a changing industry, ensuring regular communication with the sales department to truly understand and respond to the voice of the Annex Pro customer
  • Maintaining the Annex Pro brand and corporate identity across content marketing, social media, community engagement and all communication points in the US and Canada
  • Developing and executing a variety of promotional campaigns in liaison with our sales department and vendor partners
  • Event planning, implementation, coordination and supervision in multiple cities, both live (post-COVID) and live-streamed
  • Maximizing the effectiveness of available market development funds from vendor partners and reporting back results
  • Identifying and measuring KPIs and marketing spend; creating meaningful reports for presentation to Annex Pro management
  • Categorize and maintain customer lists in an organized marketing database of specialized personas, creating a plan to market to them as individuals
  • Create and distribute regular email blasts and press releases
  • Making recommendations for advertising; negotiating contracts, determining and adhering to set budgets; reporting back results and ROI based on resulting product sales
  • Creating surveys to rate customer satisfaction with products and services
  • Contributing to major initiatives such as creating new websites, eCommerce and online presence

Requirements of the role:

  • Bachelor degree in Marketing
  • 4+ years experience in Marketing in various roles
  • A passion for small business and the potential for growth
  • Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
  • Demonstrable experience in marketing data analytics, tools and reporting
  • Excellent oral and written communication in English (a working proficiency in French will put you at a definite advantage)
  • Comfortable with creating and tracking automated campaigns in an ERP, CRM or automation platform (NetSuite an asset)
  • Excellent time management and project management skills
  • Hands-on capabilities with Adobe Creative Cloud, WordPress, Woo Commerce or similar platforms
  • Experience in Media and Entertainment content creation not required, but would be an advantage (animation, VFX, videogame development, video or audio post-production, music recording)
  • Prepared for a full work-load
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Deadline driven
  • Dependable, organized and proactive

The details:

  • Full time, Monday – Friday, 9am – 5pm (hours may vary)
  • Excellent, highly flexible flexible health benefits
  • 3 weeks vacation (1 week mandatory during office closure Xmas to New Years’)
  • Employee discounts on software and hardware we sell
  • Weekly “Free Lunch Friday”

Annex Pro is building an inclusive workforce that’s representative of the diverse group of customers we serve. We hire based on leadership qualities, character, willingness and expertise. We invite you to apply, irrespective of gender, nationality, race, sexual orientation, age or faith.

We recommend providing a brief, personal cover letter telling us why you’d be the best fit for this job

Short-listed candidates will be contacted

Job Type: Full-time

Reference ID: MC

Job Types: Full-time, Permanent

Salary: $47,000.00-$57,000.00 per year

Schedule:

  • Monday to Friday
  • No weekends

COVID-19 considerations:
This job can be performed from our Vancouver HQ office, or remotely from anywhere in Canada

Application question(s):

  • What is your experience, if any, with media content creation tools?
  • Are you a Citizen or Permanent Resident of Canada?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

CLICK TO APPLY