newMarketing Manager, Digital Customer ExperienceENERCARE3.7Markham, ON The ideal candidate has experience in marketing communications, building and implementing contact strategies, digital marketing and mobile apps. 2 days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Marketing Manager, Digital Customer Experience salaries in Markham, ONSee popular questions & answers about ENERCARE

Role: Manager, Digital Customer Experience

Status: Regular, Full-Time

Department: Marketing

Location: Markham

Summary:
The Digital Customer Experience Manager will play a key role in managing our digital communications to enhance our customer experience while driving upsell and cross sell opportunities. This includes leading many of our existing journeys, finding new and creative solutions focused on driving customer value and implementing retention strategies.

Act as a champion for providing exceptional, relevant digital customer experiences through a customer contact strategy, our mobile app, and a proactive management of our customer base.

The ideal candidate has experience in marketing communications, building and implementing contact strategies, digital marketing and mobile apps. Also has a proven track record executing with excellence, strong analytical and project management skills and the ability to interpret data to generate insight and action.

Moving forward, it is our goal to offer as much flexibility as possible to support individual work styles, while balancing business needs and ensuring we live our culture.

Key Responsibilities:

  • Develop and execute customer journey strategies across all stages from prospect to retention (includes opportunity sizing, creative review, deployment, reporting and post campaign analysis) to accelerate growth within the base.
  • Partnering with the Business Intelligence Team and agency partners to build and deploy contact strategies, predominantly though Salesforce Marketing Cloud.
  • Execute new opportunities within the base for upsell and retention through building various multi-touch, multi-dimensional journeys including digital, inbound and outbound tactics.
  • Identify, execute and partner with IT to apply mobile app best practices and create new mobile experiences to increase app adoption and boost engagement on the Enercare App.
  • Work with cross functional teams to execute on annual and quarterly marketing plans and strategies to grow engagement and share of wallet with our customer base
  • Complete post-mortems and analyze and comprehend program ROI and benefits

Qualifications:

  • Minimum of 2 years of experience working in marketing, ideally with a focus on digital marketing, contact strategy and/or customer communications
  • Ability to manage complex marketing projects, including working closely with IT on integrations.
  • Great partnership skills – working effectively with cross-functional teams
  • Experience managing projects with multiple agencies
  • Solid written and verbal communications, specifically in brief writing and project analysis and reviews
  • Strong familiarity with executing best practices in email marketing and email analytics.
  • Experience with Salesforce is strongly preferred.
  • Experience with mobile apps, Contentful, Uplands, UX/UI is a plus.

Marketing Manager, Digital Customer Experience


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newMarketing Manager, Digital Customer ExperienceENERCARE3.7Markham, ON The ideal candidate has experience in marketing communications, building and implementing contact strategies, digital marketing and mobile apps. 3 days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Marketing Manager, Digital Customer Experience salaries in Markham, ONSee popular questions & answers about ENERCARE

Role: Manager, Digital Customer Experience

Status: Regular, Full-Time

Department: Marketing

Location: Markham

Summary:
The Digital Customer Experience Manager will play a key role in managing our digital communications to enhance our customer experience while driving upsell and cross sell opportunities. This includes leading many of our existing journeys, finding new and creative solutions focused on driving customer value and implementing retention strategies.

Act as a champion for providing exceptional, relevant digital customer experiences through a customer contact strategy, our mobile app, and a proactive management of our customer base.

The ideal candidate has experience in marketing communications, building and implementing contact strategies, digital marketing and mobile apps. Also has a proven track record executing with excellence, strong analytical and project management skills and the ability to interpret data to generate insight and action.

Moving forward, it is our goal to offer as much flexibility as possible to support individual work styles, while balancing business needs and ensuring we live our culture.

Key Responsibilities:

  • Develop and execute customer journey strategies across all stages from prospect to retention (includes opportunity sizing, creative review, deployment, reporting and post campaign analysis) to accelerate growth within the base.
  • Partnering with the Business Intelligence Team and agency partners to build and deploy contact strategies, predominantly though Salesforce Marketing Cloud.
  • Execute new opportunities within the base for upsell and retention through building various multi-touch, multi-dimensional journeys including digital, inbound and outbound tactics.
  • Identify, execute and partner with IT to apply mobile app best practices and create new mobile experiences to increase app adoption and boost engagement on the Enercare App.
  • Work with cross functional teams to execute on annual and quarterly marketing plans and strategies to grow engagement and share of wallet with our customer base
  • Complete post-mortems and analyze and comprehend program ROI and benefits

Qualifications:

  • Minimum of 2 years of experience working in marketing, ideally with a focus on digital marketing, contact strategy and/or customer communications
  • Ability to manage complex marketing projects, including working closely with IT on integrations.
  • Great partnership skills – working effectively with cross-functional teams
  • Experience managing projects with multiple agencies
  • Solid written and verbal communications, specifically in brief writing and project analysis and reviews
  • Strong familiarity with executing best practices in email marketing and email analytics.
  • Experience with Salesforce is strongly preferred.
  • Experience with mobile apps, Contentful, Uplands, UX/UI is a plus.

Marketing Manager, Digital Customer Experience


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Marketing Communications Manager, Campaigns & ProgramsENERCARE3.8Markham, ON Solid understanding & experience of the strategy, planning and tactical execution phases of marketing communications and managing integrated marketing campaigns… 30+ days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Marketing Communications Manager, Campaigns & Programs salaries in Markham, ONSee popular questions & answers about ENERCARE

Role: Marketing Communications Manager, Campaigns & Programs

Status: Regular, Full-Time

Department: Marketing

Location: Markham

Summary

The Marketing Communications Manager, Campaigns & Programs will play a key role in developing and executing customer growth and retention strategies through various advertising campaigns and marketing-programs. The manager will build and oversee initiatives that support Enercare’s marketing communications strategy, building the brand, engaging consumers, and providing exceptional customer experiences.

This position is based out of our Birchmount Avenue office. Moving forward, it is our goal to offer as much flexibility as possible to support individual work styles, while balancing business needs and ensuring we live our culture.

The chosen candidate will not only be an advocate for above-the-line advertising initiatives, but they will also work on non-advertising campaigns that generate demand, increase share of household and retain customers. Specific to advertising campaigns, they will be responsible for the execution of integrated marketing campaigns including traditional advertising (broadcast/print/out-of-home) and digital

advertising.

This position focuses on the Home Services portfolio across all lines of business including HVAC, Hot Water, Maintenance and Protection Plans, Electrical and Plumbing Services, and Air and Water Treatment. As an industry undergoing massive shifts in technology and competition, a desire to learn, lead and win is a must.

This is a great opportunity for a customer-centric, digital-minded, data-driven, process-obsessed, demand-generating communications professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America.

Key Responsibilities

  • Plan, manage and influence the implementation of marketing communications strategies and programs to deliver against short- and long-term business plans
  • Build relationships with external vendors and agencies such as advertising, media buying, digital, and social media to develop and execute integrated marketing campaigns
  • Work closely with the Marketing, Product, Legal, Sales and Channel partners to ensure consistency and seamless integration of all marketing material and messaging
  • Help stakeholders understand the Enercare brand guidelines, including visual standards, and apply them to all customer-facing initiatives
  • Monitor budget plan to spend Work with accounting team to manage and process vendor invoices
  • Complete postmortems and analyze and comprehend program ROI and benefits
  • Contribute to building annual and quarterly marketing plans

Qualifications

  • At least 5 years’ experience in a marketing communications role leading campaigns or large-scaled projects
  • Solid understanding & experience of the strategy, planning and tactical execution phases of marketing communications and managing integrated marketing campaigns
  • A clear understanding of brand marketing strategy and above-the-line advertising tactics
  • Experience managing working relationship and project execution/analysis with multiple agencies
  • Ability to collaborate effectively with various stakeholders and build business partnerships
  • Strong analytical skills and the ability to formulate a course of action from results uncovered.
  • Thorough understanding of established and emerging advertising mediums including traditional (broadcast/print/out-of-home), online (paid/earned/owned), social media, partnership & and content marketing
  • Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
  • Organized with structured processes, maintains attention to detail, and has a positive, results-oriented attitude
  • Ability to think through issues from an end-to-end perspective
  • Proven excellence in written and verbal communications specifically in delivering project briefings and reports, working in .ppt and managing project communications effectively

Marketing Communications Manager, Campaigns & Programs


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Senior Manager – DigitalENERCARE3.8Markham, ON 10+ years managing digital marketing and digital experiences. Lead and support a growing digital marketing team. Manage digital vendors and agencies. 30+ days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Senior Manager – Digital salaries in Markham, ONSee popular questions & answers about ENERCARE

Come and join one of North America’s largest home and commercial services and energy solutions companies! We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Role: Senior Manager, Digital

Status: Regular, Full Time

Reports to: Director, Marketing Communications

Department: Marketing

Division: Enercare Home and Commercial Services

Location: Birchmount (Markham)

Summary

The Senior Manager, Digital will be required to identify digital marketing opportunities to support business growth while working in partnership with our digital agencies across Enercare’s Home Services division. Working internally with Marketing, Product, Legal, Sales and Channel partners and externally with our agency partners, the Senior Manager will motivate and challenge their team to build and execute a digital strategy that generates demand, enhances our customer experience, and increases program & media efficiency. This position is supported by the Director, Marketing Communications and oversees a growing team of digital professionals.

This is a fantastic opportunity for a customer-centric, digital-minded, data-driven, process-obsessed, demand-generating communications professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America.

Key Responsibilities:

  • Lead and support a growing digital marketing team
  • Develop and execute an integrated data-driven digital marketing strategy that includes demand generation, Brand consideration, product marketing, content marketing, partnerships etc.
  • Manage and evolve Enercare.ca from a technical, UX and content perspective, including the alignment and technical management of the Enercare App
  • Oversee search strategy (SEO/SEM) and all Google programs
  • Manage digital vendors and agencies
  • Develop and execute the digital technology roadmap together with stakeholders
  • Manage digital infrastructure related to Enercare.ca including web servers, web hosting, databases and backups with a goal of maximum uptime
  • Build out our SEO focused content marketing capabilities and develop our social media properties
  • Work closely with our customer experience team to manage and grow our online reputation, , while empowering our customers to be our strongest online advocates
  • Represent the Marketing team on the AODA committee
  • Remain informed of industry trends, best practices and what’s coming

Qualifications:

  • 10+ years managing digital marketing and digital experiences
  • Expert level knowledge across all digital functions including: web development & optimization, acquisition marketing (email, banner ads, online video, paid search, SEO, social etc.), and web analytics
  • Strong analytical background with a solid understanding of digital media metrics, digital analytics, and ability to generate, analyze and interpret data. Direct experience with web analytics and reporting tools (Google Analytics)
  • Hands-on understanding of front-end web languages, HTML 5 & CSS and content management systems
  • Solid understanding of AODA requirements
  • Direct digital agency management experience
  • Demonstrated proficiency in managing more complex projects, including working closely with IT on integrations
  • And, you thrive working in a fast-paced, dynamic environment tackling numerous transformational projects all at the same time!

Enercare’s recruitment process includes accommodation for applicants with disabilities. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.

Senior Manager – Digital


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