Company: CBC/Radio-Canada
Location: Toronto, ON
Expected salary:
Job date: Thu, 06 Mar 2025 08:17:34 GMT
Job description: Position Title: Senior Manager, Content Marketing (Media Solutions) (English Services) (Hybrid/Telework)Status of Employment: PermanentPosition Language Requirement:Language Skills:Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2025-03-18 11:59 PMThis role is a hybrid work arrangement. Work schedule to be discussed with the hiring Manager according to the guidelines defined by the department.Your roleCBC/Radio-Canada’s Content Marketing teams are the content experts within the Corporation’s advertising division. We help your favourite brands create content that connects with Canadians. Equal parts media strategists and content-producers, we are a team of brand storytellers working across TV, digital, audio and social channels to create content for our clients that deepen their relationship with Canadians and drive business results for their bottom line.As a leader, inspiring those around you must come naturally. You feel compelled to challenge traditional ways of thinking and are focused on always doing things better and helping those around you do the same. We count on you to shape the culture that helps our people thrive – all while navigating a constantly evolving environment.Key responsibilities:Working with the Director of Content Marketing, the Senior Manager is responsible for the overall vision, strategy and direction of custom native content produced by Media Solutions for advertising partners. This includes supporting the sales team in securing revenue-generating custom content partnerships from end to end by devising industry-leading concepts and managing the production of custom partnerships that bring these to life.You will develop and supervise the custom native content produced by Media Solutions for clients. You will conceive, package and price new ideas for custom content for CBC/Radio-Canada clients and power these with effective distribution and promotional plans, utilizing all of CBC’s media assets. You will be a key player in the sales process, acting as a content advisor on creative solutions as well as advising on strategy and distribution and will be the primary resource for the sales teams for custom native pitches — developing generic, category and custom native concepts for brands, particularly written, audio & video solutions. You will collaborate with internal stakeholders such as Digital Products, Content Executives, Business & Rights, Communications, Ad Standards or other departments as necessary to ensure feasibility and quality of the content solutions.You will bring industry insights, technological advancements and a relentless commitment to innovation that will continually push CBC’s business forward. You will instill a performance-based mindset, setting KPIs and metrics for assessing custom content solutions. You will collaborate on pricing strategies and cost models to maximize the revenue potential of this business line.You will be expected to forge and maintain close working ties with leading-edge production partners including writers, editors, graphic designers, videographers, directors, producers, social influencers and others. You will supervise and manage the work of the team’s data scientist and creative teams producing content, ensuring CBC/Radio-Canada pitches and produces nothing but best-in-class content that delivers business results for clients in line with CBC/Radio-Canada standards of quality. This includes providing a vision to our content strategy and overseeing the production of content, as well as the assignment of resources and scheduling associated with developing the partnerships. Along with the Manager of Activation, you will determine and supply costs for content solutions.In conjunction with the Director, Content Marketing, you will allocate resources and ensure proper software & production resources are in place. You will establish and manage the budget, ensuring achievement of fiscal objectives.Your profileAt least 5 years’ prior experience producing high-quality digital content and/or broadcast content. Preference for candidates with advanced knowledge in content storytelling and a strong command of content production processes across multiple content formats and media platforms (Digital, Social, Audio, Television).Prior experience producing advertising or custom content, including social media and influencer marketing campaigns, and digital advertising strategy.Bachelor’s degree or equivalent, with an emphasis on journalism, marketing, and/or creative writing.Strong creative, editorial mindset is essential to develop ideas for content on a daily basis across a variety of content formats and client categories. Proven storytelling expertise.Advanced leadership and public-speaking skills are required to inspire sales teams & clients, and direct our creative, self-motivated activation team.Ability to make decisions rapidly and calmly, usually under pressure of a deadline is vital as is the ability to keep track of a multitude of simultaneous activities.Experience managing content production in a variety of media (interactive digital, written journalism, audio/video production, social video, TV production, audio production).Prior supervisory experience working with content production teams.Innate dedication to excellence that will drive you to produce best in-class content and uphold the quality standards Canadians expect of CBC/Radio-Canada.Strong command of social media distribution strategies, native content tools and innovative story-telling platforms.Aptitude in business management — developing revenue forecasts, setting pricing strategies and managing operating budgets in order to deliver on business targets.Content marketing strategy – ability to translate brand business challenges into content solutions.A self-starter! Ability to manage many deadlines and deliverables of a team with minimal direction.Impeccable relationship-building and communication skills.Exceptional writing, visual-storytelling and editing skills.Dedicated to excellence — with a drive to constantly do better.Attention to detail and organization skills.Strong business acumen.Confident public speaker, as you will present to sales teams, participate in client pitches and speak in industry forums.Fluency in French and English is an asset.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes:A mandatory Criminal record check.Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time
CBC/Radio-Canada is looking for a Senior Manager, Content Marketing for its Media Solutions team. The role involves developing and supervising custom content for clients, working closely with sales teams, and managing budgets. The ideal candidate must have prior experience in content production, advertising, and leadership, with strong creative and storytelling skills. Fluency in French and English is an asset, and candidates may be subject to skills testing. The organization values diversity and inclusion in the workplace.
