Associate Digital Marketing Manager
Who we are:
Partake Brewing has taken the non-alcoholic craft beer scene by storm, one sip at a time. We are a leading non-alcoholic beer brand in North America. At Partake Brewing we believe anyone, anywhere should have the freedom to connect over a great beer and partake in social occasions, no matter what the reason is for cutting back. We are a team of passionate, roll up your sleeves, and enthusiastic people committed to continuing to revolutionize of the non-alcoholic industry in North America. If this sounds like you, we’d love to meet you!
Our core values:
– Be Better
– Play as a Team. Win as a Team
– Listen then Innovate
– Make it Fun
We pride ourselves on offering great tasting, natural and health-focused products. We are an award-winning and innovative company that continuously works with our R&D team, brew master and suppliers to extend our offerings, and to provide our customers with the best non-alcoholic craft beer on the market. In Canada, we are proud to have amazing retail partners like Loblaws, Sobeys, Whole Foods, SuperStore, the LCBO, and the Beer Store supported by a rapidly growing group of passionate customers. We are also rapidly expanding across the US and solidifying our position in this new market.
We are hiring an Associate Digital Marketing Manager who will help lead the execution of our full funnel digital campaigns to support our product launches and e-commerce strategy in both Canada and the U.S. This is an incredible opportunity to shape the future of the brand in an exciting consumer category that is booming and do so in a fast paced, start-up environment.
We are looking for a digital marketer who is technical, results oriented, highly analytical with demonstrated experience managing, executing and scaling digital and e-commerce campaigns with proven results.
Key Accountabilities of the Role:
As Partake Brewing’s Associate Digital Marketing Manager, you will be responsible for:
- Planning, execution and management of acquisition campaigns across various channels
- Scaling campaigns and optimizing profitability
- Analyzing and measuring the effectiveness of existing campaigns via performance data analytics
- Contributing to the content development for target consumers including creative assets and copy coordination
- Identifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholders
- Working with E-Commerce /Growth Marketing Manager to implement and test new advertising channels and creative strategies
- Managing website updates, optimization and back end
- Optimization of accounts in-house (Google, Instagram, Facebook, LinkedIn)
- Communicating with agency partners as required
Knowledge and Skills Requirement
3+ years of Digital Marketing and eCommerce experience
· You’re an expert with Google AdWords, Analytics and all social platforms
· You are experienced with SEO, SEM and email marketing
· Shopify Plus experience an asset
· Highly proficient in Excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
· Exceptional ability to think creatively, identify and solve problems
· Attention to detail and the ability to effectively multi-task in a fast-paced start-up environment
· Start-up and CPG experience is an asset
Who you are:
· You thrive in a fast-paced start-up work environment – agile, nimble and a sense of urgency are table stakes
· A self-starter with an entrepreneurial spirit
· Ability to manage competing priorities
· Eagerness and drive to learn and develop skills
· You are a team player who loves to collaborate across departments to make great things happen
· You are excited to play a key part in expanding Partake’s footprint across North America.
This is a full-time role that reports to the E-Commerce & Growth Marketing Manager. When we return to the office, this position is located in Toronto.
Why join us?
Our founder, Ted Fleming values his employees and believes culture separates good companies from the great ones. On our path to becoming a great company, Ted nurtures the entrepreneurial spirit in his team and gives them the freedom to be creative.
We value each one of our team members and are excited to have them join us on our path of fast growth. We are a small and mighty, positive, passionate and supportive culture- we look for individuals who are curious, collaborative, strive to be better every day and want to give back to the community.
We offer a casual work environment, flexible work hours, vacation, a free ‘Partake Day’, team building, social events and an entrepreneurial and growing environment.
At Partake, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.[DL1]
Are you ready to Partake?
Please forward your cover letter and resume, portfolios are also welcome. We thank all applicants for their interest in joining the Partake team, but only those candidates selected for an initial interview will be contacted.
Job Types: Full-time, Permanent
Salary: $50,000.00-$70,000.00 per year
Benefits:
- Dental care
- Extended health care
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Digital Marketing/E-commerce: 3 years (required)
Work remotely:
- Temporarily due to COVID-19