Reference No. R2594519
Position Title: Digital Strategy Lead – Rare Franchise
Department: Rare Diseases & Rare Blood Disorders CA
Location: Sanofi Genzyme, Mississauga, Ontario
About Sanofi Genzyme
Sanofi Genzyme has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research and with the compassion and commitment of our employees. With a focus on immunology, rare diseases/rare blood disorders, neurology/multiple sclerosis and oncology, we are dedicated to making a positive impact on the lives of the patients and families we serve. That goal guides and inspires us every day. Sanofi Genzyme’s portfolio of transformative therapies, which are marketed in countries around the world, represents groundbreaking and life-saving advances in medicine. As a Sanofi company, Sanofi Genzyme benefits from the reach and resources of one of the world’s largest pharmaceutical companies, with a shared commitment to improving the lives of patients. Learn more at www.sanofigenzyme.com.
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.
We have an exciting opportunity available for a dynamic Digital Strategy Lead to join our collaborative team! Digital Strategy Lead – Rare Franchise
Position Summary:
Reporting into the Franchise Head, the Digital Strategy Lead works across the Rare Franchise (commercial and medical) to ensure a new level of customer-centricity and customer engagement in the development and implementation of integrated customer brand plans (ICBPs) and campaigns with a focus on the use of digital and social media communication channels and technology for the Rare Franchise. Establish a customer centered connected ecosystem (prescribing tools, patient support & educational resources) designed to deliver an exceptional customer experience translating to brand performance targets. Drives organizational excellence in digital and social media planning, digital marketing, digital content management and production, digital analytics and channel mix/content optimization.
Key Responsibilities and Duties:
Leads the development of digital strategies, solutions and channels mix options aligned to customer plans for both commercial and medical initiatives leveraging marketing intelligence and existing market benchmarks. Drive digital innovation transformation in a matrix environment.
Leads all phases of digital production and User Acceptance Testing (UAT) testing of digital assets in campaigns.
Leads campaign automation flow mapping and documentation for digital campaigns as well as ensures the integration of digital as a component of commercial and medical omni-channel customer campaigns.
Accountable to set and surpass campaign analytic targets in order to optimize activities post campaign launch.
Manage digital 3rd party agencies to develop compliant customer specific tools and resources.
Sets KPIs and partners with assigned franchise brand teams in the development of customer plans, campaigns, content/editorial plans, and measurement plans to achieve customer engagement and sales and performance brand goals.
Is responsible for collaborating with key departments (Marketing, Medical, Legal, Compliance, Market Access Analytics/BO&I) to support the successful measurement plan for each asset and digital campaign.
Harnesses SGZ current and future digital platforms to facilitate the delivery, testing and analysis of personalized content, to foster data collection for better journey customization.
Works with Digital Platforms Manager across the broader Sanofi Genzyme TAs to identify and incorporate best practices in digital marketing processes and use of tools into daily work. This includes adopting various processes and guidance’s regarding digital campaign design and automation workflows in addition to applying measurement and content tagging strategies across digital platforms to ensure our ability to measure programs.
Operates consistently in a manner that adheres to all company and industry compliance and legal requirements.
Key Requirements:
Education:
University degree, preferably in Marketing, Business or Computer Sciences
MBA, MBA Digital Transformation (an asset)
Certification in Digital marketing (i.e. Google Ad Words/Analytics, User Experience Design, Content Marketing, Social Media, Digital Media, Digital Marketing, AI)
Experience:
Minimum of 10 years of professional experience inclusive of 5+ years in digital marketing leading digital transformation stretching the organization through innovation and continuous improvement
Experience work in highly regulated industries (healthcare, CPG, financial services, etc.) continuously delivering the best for the organization while prioritizing resources to meet customer needs.
Expertise in acting for patients and customers to build integrated strategic customer centric plans, customer journeys, digital communication plans and tactical programs for diverse customer groups (ex. physicians, patients, pharmacists, government etc.) executed with excellence.
Demonstrated strength in taking action to drive customer centricity and cross-functional project team leadership while leading without authority for multiple brands defining digital customer strategies and processes
Experience in leading agencies in developing, producing, tagging and promoting digital assets including websites, HO/3rd party email programs, Apps, Podcasts, Chatbots, and other digital assets as required.
Experience in digital and social media buying and reporting.
Experience embracing AI and other data drivers as tools to continuously learn and drive improvement
Experience in working with content management and marketing automation systems/solutions
Expertise in User Experience (UX) Design and Development
Languages:
English
French: an asset
Travel:
10-20% (National & International)
Computer Knowledge:
Strong knowledge and proficiency in the use of various marketing Omi-channel marketing campaign implementation platforms (including but not limited to Adobe, Salesforce, HCL Unica, Marketo)
Competency using business intelligence software (i.e. Tableau, Qlik Sense)
Competency translating and facilitating operational and user needs cross various digital transformational platforms and tools (ie data management platforms, customer data platforms, ML, CRM tools & Data Asset management tools
Proficiency in virtual engagement platforms (including but not limited to VEEVA Engage, Zoom, MS Teams, Skype)
HSE Responsibilities:
Show support for the protection of health, safety and the environment by presenting exemplary behavior and by contributing to the HSE objectives achievement.
Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.
Thank you in advance for your interest.
Only those candidates selected for interviews will be contacted.
Sanofi, Empowering Life
#GD-SG #LI-GZ
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
