Product Brand Manager – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Mon, 14 Oct 2024 02:09:35 GMT

Job description: Location: Toronto, ONAbout the RoleFactor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand + Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand’s marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.What you will be doing:

  • Developing and owning the product marketing strategy for Factor’s weekly menu offering and new product launches
  • Spearheading Factor marcomms strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
  • Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
  • Identify the target audience and develop product positioning, comms and marketing launches for new products
  • Lead launch of ATL efforts including briefing, creative management and media buying
  • Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
  • Developing and aligning online and offline marketing campaigns in collaboration with channel owners
  • Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention

At a minimum, you have:

  • ~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
  • Direct experience launching and executing product launches, campaigns and consumer surveys
  • Experience overseeing copy and content creation including briefing, editing and creator/freelance management across digital, print, and ATL
  • Strong understanding of Canadian market; direct marketing experience in Quebec a plus
  • Always curious: excited to get to know your customers, the industry, and overall marketing best practices to stay ahead
  • Data-driven brand champion: you’re skilled at diving into data to help build marketing roadmaps and make decisions. Plus, you are the definition of a brand steward and have a great attention to detail – no typo goes unnoticed
  • Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer and customer experience
  • Entrepreneurial spirit: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and strive to optimize inefficiencies
  • Versatile: you roll with the punches and don’t get overwhelmed easily while paving the way and delivering results in a hyper-growth environment
  • Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels
  • Strategic: you love developing roadmaps and have strong track record of setting KPIs, meeting deadlines and building brands

What you’ll get in return:

  • Competitive salary and health benefits
  • 75% discount on HelloFresh or Chefs Plate weekly box subscription
  • High impact work to help feed thousands of families in Canada
  • Opportunity to learn and grow
  • Work with a hard-working and supportive team

Working Conditions:It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.If this sounds like you, please click the “Apply Now” button. If this role doesn’t quite match what you’re looking for, but you’d like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We’d love to hear from you!#factor#JD1008

Factor, a startup in Toronto, is looking for a Brand + Product Marketing Manager to join their team. Responsibilities include developing marketing strategies, overseeing product launches, managing branding, and collaborating with various teams. The ideal candidate will have 5 years of relevant experience, be data-driven, customer-focused, versatile, and team-oriented. Benefits include competitive salary, health benefits, and a discount on weekly food box subscriptions. The role may involve exposure to common allergens. If interested, candidates can apply online.

Associate Director, Marketing Analytics – HelloFresh – New York City, NY – Toronto, ON

Company: HelloFresh

Location: New York City, NY – Toronto, ON

Expected salary:

Job date: Fri, 27 Sep 2024 03:22:40 GMT

Job description: We’re hiring a Marketing Analytics Associate Director to support our Growth Marketing team and own the analytical… roadmap, reporting tools, and marketing optimization through in-depth analytical insights and experimentation. As the…

Growth Marketing Manager – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Oct 2024 23:07:26 GMT

Job description: S’more about the teamHelloFresh Canada is looking for an experienced customer acquisition professional to drive revenue growth through strategy, planning and activation across paid and non-paid channels. To be successful in this role, you will need a strong entrepreneurial spirit and the ability to wear many hats at once. Reporting in the Director of Growth, this role will collaborate with our Acquisition, Analytics and Product Marketing teams to establish a high performing acquisition engine by identifying and scaling cost-effective customer acquisition campaigns. You will help develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.Our ideal candidate is a strong communicator, knows how to build and scale complex marketing campaigns across the purchase funnel, has worked with Product and Analytics Teams to drive growth, thrives in matrixed environments, and effectively executes cross-functionally to achieve results.Lettuce share what this role will be responsible for

  • Being a thought leader and expert in marketing, helping to define and implement our customer acquisition and overall growth strategies
  • Partnering with the North American online marketing team to deliver an ambitious growth in the Canadian market
  • Developing, recommending, and driving forward marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact
  • Maintaining and steering a substantial marketing budget
  • Taking a strategic approach to leading and optimizing channels to meet CAC, ROI, and budget goals.
  • Proactively identifying and implementing data-driven optimizations on an ongoing basis
  • Collaborating with teams spanning Customer Acquisition, Analytics, Product Marketing (Physical & Digital), Brand and Business Development functions
  • Collaborating with internal stakeholders (i.e., Brand Strategy, Brand Creative) along with external partners to develop and implement a robust creative strategy.
  • Diving into key strategic marketing questions that generate actionable insight into how we can improve channel performance
  • Managing, supporting and mentoring 1-2 direct reports
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • Minimum 4+ years of professional experience with real and consistent results in a performance marketing role
  • Obsessed with growth marketing strategy but not afraid to get into the weeds
  • Innovative & Solutions oriented; keen to develop new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
  • Someone with outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
  • Data-driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead a team through challenges in a calm and productive manner
  • Persistent and have a bias-to-action with a track record of performance
  • Comfortable working in an agile, fast-paced environment
  • A self-starter who takes initiative
  • A marketing strategist and can derive insights from qualitative market trends, consumer feedback, and large data sets
  • A collaborative partner with a can-do, positive attitude that is solution-focused
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • A proven track record in scaling brands; robust playbook of available optimization and growth levers
  • Tactical experience working with specific digital and offline channels preferred (i.e. Display, Social, Search, Mobile / App and Affiliate, Inserts, Direct Mail, TV/OTT, Audio)
  • Proven background working with ecommerce and/or subscription business models is a plus
  • Project management experience and ability to see complex projects from beginning to end
  • Experience collaborating with external vendors and internal stakeholders outside of Marketing
  • Experience managing a team

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh Canada is seeking an experienced customer acquisition professional to drive revenue growth through paid and non-paid channels. The ideal candidate will work closely with various teams to implement marketing strategies, optimize campaigns, and manage a marketing budget. Responsibilities include developing and executing marketing campaigns, collaborating with internal and external stakeholders, and mentoring direct reports. The role requires a minimum of 4 years of performance marketing experience, strong organizational skills, and the ability to work in a fast-paced environment. Benefits include health and wellness benefits, vacation time, career development opportunities, and a flexible hybrid work approach.

Brand Specialist – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Sep 2024 22:02:39 GMT

Job description: S’more about the teamHelloFresh is seeking a brand specialist who will play a critical role in supporting the development and execution of brand strategies for HelloFresh and Chef’s Plate. This role will focus on content development and management, campaign support, and other marketing initiatives to drive brand awareness and consideration among Canadian households. You will work closely with cross-functional teams, including marketing, product, culinary, and operations, to help deliver best-in-class brand campaigns that resonate with our target audiences.Lettuce share what this role will be responsible for

  • Support in the planning, development, and execution of cross-channel brand campaigns for HelloFresh and Chef’s Plate, focusing on increasing brand awareness and consideration in the Canadian market. Depending on the objectives, the programs can vary from partnerships, content campaigns or community building activities.
  • Support in outreach, ideation and development of potential brand partnerships that can drive improved brand consideration and menu excitement.
  • Support in developing impactful and engaging content for digital platforms including social and website that drives improved brand consideration, community engagement and clicks to website.
  • Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement as well as post – campaign reports.
  • Ensure all communications are consistent across offline and online changes which could include channels such as; social, webpages or in-box inserts
  • Assist in gathering and analyzing consumer insights to inform brand strategies and content development. Monitor industry trends and competitor activities to provide recommendations for brand positioning and strategy adjustments.
  • Manage project timelines, deliverables, and maintain clear communication to ensure efficient and effective execution of brand initiatives.
  • All other duties, as assigned

Sound a-peeling? Here’s what we’re looking for

  • 2+ years of experience in brand management, content management, or a related marketing role.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Strong understanding of digital marketing channels, including social media, email, and web content management.
  • Ability to edit content for specific social channels and audiences using post production tools like After Effects, Adobe or Photoshop is ideal.
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative mindset with a passion for storytelling and brand building.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with content management systems and analytics tools.
  • A team player, we operate in an egoless environment, where we want you to speak up and challenge the status quo.
  • Excited to work in a fast-paced environment with constant change.

Let’s cut to the cheese, this is why you’ll love it here

  • Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits – A parental leave top-up program for expectant parents.
  • Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRIDWorking ConditionsIt’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh is looking for a brand specialist to support brand strategies for HelloFresh and Chef’s Plate in Canada. Responsibilities include developing and executing cross-channel brand campaigns, creating engaging content, analyzing campaign performance, and gathering consumer insights. The ideal candidate has experience in brand management or related roles, strong digital marketing knowledge, and excellent project management skills. Benefits include discounts on meal kits, health and wellness benefits, and career development opportunities. HelloFresh offers a flexible hybrid work approach, allowing employees to work remotely or in the office.

Associate Product Manager, Physical Product (18 month contract) – HelloFresh – Toronto, ON

Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Sep 2024 04:55:38 GMT

Job description: S’more about the team The Associate Product Manager (APM) drives the vision and execution of the end-to-end tangible…. Please note – this Associate Product Manager role sits on our Physical Product team. This is not a tech product position…

Senior Marketing Analyst – HelloFresh – Toronto, ON – New York City, NY

Company: HelloFresh

Location: Toronto, ON – New York City, NY

Expected salary:

Job date: Wed, 31 Jul 2024 05:08:40 GMT

Job description: At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest…

HelloFresh – Senior Project Manager, Marketing Reactivations – New York City, NY – Toronto, ON

Company: HelloFresh

Location: New York City, NY – Toronto, ON

Job description: HelloFresh is looking for a Senior Project Manager for our Reactivations Marketing team based in our office in NYHQ… processes and overall team and org level efficiency through analysis, business case creation, recommendation and project…
HelloFresh is seeking a Senior Project Manager to join their Reactivations Marketing team in their New York office. The role involves improving team and organizational efficiency through analysis, creating business cases, making recommendations, and managing projects.
Job Description:

We are currently seeking a motivated and organized individual to join our team as an Office Administrator. In this role, you will be responsible for handling administrative tasks, coordinating office activities, and assisting with various projects as needed. The ideal candidate will have excellent communication skills, strong attention to detail, and the ability to prioritize tasks efficiently. Previous experience in an administrative role is preferred but not required. If you are looking for a dynamic and rewarding opportunity, we encourage you to apply today.

Expected salary:

Job date: Fri, 02 Aug 2024 00:39:51 GMT