Story Behind the Need
Business group: CB Digital Marketing
Project: CB Digital Marketing is seeing a Business Architect to be primarily responsible for executing on all Content Management System (CMS) enhancements and other related strategic initiatives within Digital Marketing that are critical to driving our revenue targets. This role also works very closely with the Designers, Journey Managers, Scrum teams, and IT&S to troubleshoot any system related defects pertaining to the publishable containers, as well as provide support when building out additional CMS capabilities.
In this role, the Business Architect is the subject matter expert on the Mobile Banking App, and ABM (in-branch & third party) as it relates to the CMS, and ensures best practices are consistently followed.
This role requires strong attention to detail and an expert knowledge of the technical capabilities/limitations of modern web technologies, foundational technical infrastructure, and each system both up and down stream of the CMS.
Reason for request: Backfill/Mat Leave/Workload/Project

Typical Day in Role

• Responsible for executing on all CMS related enhancements and projects that have been requested from Core Marketing, the Core projects team, business, or any of the Scrum teams. Specifically,
• The addition of publishable containers on the Mobile Banking App, Storefront, and at times the ABM channel.
• Reviewing, validating, and publishing all curated content received from the scrum teams. – property files and net-new Storefront pages.
• Investigation of all CMS defects, including issues related to,
• The display of published campaigns on the Mobile Banking App.
• The appearance and usability of the CMS interfaces.
• The workflow process for publishing campaign files.
• Release Management – supports the Core project team, as well as the Scrum teams during releases.
• Validates the files received from the teams in advance of a release and prepares the packages for -deployment.
• Investigates any anomalies in the release package with the Scrum/Core teams.
• Provides technical CMS assistance during the release, and ensures the deployments are properly validated before providing sign-off.
• The manager is responsible for maintaining the team’s GIT repositories, which includes
• Regular audits to ensure it’s a true reflection of the files in production.
• Providing assistance and support to the team as needed.
• The Business Architect is engaged in all CMS related Workflow, Design, and operations, and has deep knowledge of all systems and processes used by the broader Digital Product Teams.
• Agile Methodology – Participates in agile squads/sprints as a CMS Subject Matter Expert to assist the teams plan sprints accordingly to existing CMS capabilities, as well as any future enhancements.
• Assists the workflow team to maintains and keep up to date all documentation related to the proper use of the CMS including user guides and any learning material needed for new hires.
• Maintains a complete and well-organized archive of past campaign, including the requests made through email and Workfront (campaign intake tool).
• Assists the designers and campaign managers troubleshoot potential errors that may arise with the campaigns.

Must Have Skills:

• 5+ years of similar Business Systems Analyst / Business Architect experience
• 5+ years of experience / fluency in digital technologies such as HTML, CSS, Javascript
• Strong understanding of customer life cycle
• 3+ years of experience working within an Agile environment, strong knowledge of agile/hybrid model methodologies, and the lifecycle of I.T. projects.
• Recent demonstrated experience of Content Management process (basic as WordPress is acceptable)

Nice-To-Have Skills:

• Anyone who has worked as a product owner
• Any hands on technology experience, development, engineering, etc is preferred
• Experience in marketing, advertising and customer communications an asset.

Degrees or certifications:
– University degree in Business Administration.
– In-depth training/certification in Project Management is preferred
– Training in Agile methodology, and the lifecycle of I.T. projects.
– CSM is nice to have

Candidate Review & Selection
– 2 Step Process
– 1st Round: Meeting with Hiring Manager and colleague, Business Architect on Team
– 2nd Round:

Specialization and Skills: Business Analysis Business Analyst 5 – 7 years

Priority Requirements: please provide recent experience working as a BSA or Business Architect (5 – 7 years)
please provide recent experience working with HTML, CSS or JavaScript (5 – 7 years)

Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Wed, 08 Dec 2021 05:29:18 GMT

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