JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Social Creative Manager is a seasoned social media expert who is deeply familiar with all relevant platforms and their best practices while at the same time deeply engaged with and passionate about style, fashion and home goods. A Social Creative Manager understands how to both integrate into the community while at the same time drawing insights and strategic decisions from its members. The person in this role will work alongside their team members to maintain editorial oversight of content published across The Bay’s official social channels (including all reactive content); pivot tactics according to reports and conversations with the Social Account team; and manage a network of creative and strategic partners (including freelancers, contractors, and agencies). Social Creative Managers align closely with cross-functional partners from the Marketing, Communications, Content, Partnerships, and other organizations to produce best-in-class always on stories, campaigns and initiatives.

• Develop, produce and publish best-in-class editorial content that aligns with The Bay’s overarching social strategy

• Be the steward of The Bay’s voice and identity on the internet

• Align closely with The Bay’s web team to develop an ecosystem to promote The Bay’s original digital editorial content

• Collaborate with the rest of the Brand, Marketing and Content orgs to launch brand and content campaigns and initiatives

• Work closely with The Bay’s Partnerships team to identify meaningful external partnership opportunities and produce best-in-class social strategies to accompany them

• Work with the Social Accounts team to support a social reporting strategy and be prepared to pivot their team quickly based on new findings, data trends and cultural conversations.

What You Will Do:

• Lead creative cross-channel storytelling, brand-building initiatives and editorial pitches

• Guide brand tone and voice across all social media

• Collaborate with cross-channel stakeholders to create a consistent tone framework across all consumer-facing touchpoints

• Pitch and develop creative ideas for branded social media series that are seasonally relevant and reflect research in human behavioural insights

• Support in translating business priorities and creative briefs into compelling content

• Act as a proactive self-motivator who can diagnose areas of opportunity to accelerate teams

• Closely collaborate and brainstorm with social design and art teams to create concepts and ideas, both big and small

• Adapt content to be as compelling and successful as possible across a variety of media channels; think differently and influence stakeholders to try new ways of storytelling

What You Will Need:

• 5+ years of experience in social media, digital marketing, journalism/editorial, or another relevant field

• Comprehensive understanding of and fluency in all relevant social media platforms, as well as accordant social-related tools

• Demonstrated ability to identify and manage diverse networks of contractors, freelancers, and agency partners

• Experience working with talent and influencers and managing influencer-based campaigns

• Exceptional cross-functionally collaboration skills

• Fluency in interpreting and reacting to digital/social analytics

• Impeccable copywriting and copy editing abilities

• Confident when it comes to taking risks, trying new things, and learning from failure

• Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once

• Proven understanding of bringing campaign narratives to life across traditional and digital mediums; experience working for an ecommerce retailer is preferred

Who You Are

• A curious, critical thinker and big ideas person who can be depended on for a unique perspective

• An inspiring team player who exudes enthusiasm and a can-do attitude while pursuing goals relentlessly

• Someone who thrives in a fast-paced, ever-changing environment and is eager to implement new creative processes to drive the brand forward

• A master of brand tone and voice across all platforms

• A natural communicator with exceptional presentation skills

• Fluent in digital best practices and content trends;

• Passionate about transforming an iconic Canadian brand

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.