Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.
Resolver is looking for a Content Marketing Manager to own and grow the impact of content. You’ll create content to drive awareness and engagement as well as position Resolver as a thought leader in the tech space & the Risk Industry.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. The global pandemic has certainly taught us that the ability to manage uncertainty is the challenge of our generation. At Resolver we are transforming risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a scale-up, we have the innovative, non-hierarchical approach of a start-up blended with the stability and financial security of an enterprise. Resolver has been named one of Canada’s Great Places to Work five years in a row, our average tenure is 3 years and year over year 92% of Resolverites chose to stay with us.
If you’re looking to quickly make an impact and be supported while doing so, then I think we should chat!
Let’s break down the day-to-day a little further:
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Content Creation*
- Create, curate, and edit content for a variety of asset types including, but not limited to: blogs, white-papers and long-form documents, infographics, 1-pagers, press releases, sales collateral and webinars
- Own the social media channel content calendar and content posting. Work closely with product marketing, demand generation and talent teams to curate the right mix of messages that reflect the Resolver brand and position Resolver as a thought-leader within the Toronto tech community as well as within the Risk industry
- Curate and develop email communications, including the monthly newsletter as well as ad-hoc email messages around product updates, partnerships, webinar offerings, etc.
- Take ownership of the Resolver blog, defining what type of content belongs in the blog and planning the content calendar; manage guest blogs and executive blog pieces to ensure variety and engagement of content
- Ensure content has the right voice and tone to deliver on brand consistency, create and manage copy guidelines with external freelancers and partners, ensuring all Resolver content aligns to overall brand positioning
Content Strategy
- Work with subject matter experts, internal stakeholders, vendors, analysts, and industry experts to design and execute a thought leadership content program
- Identify gaps in the existing content strategy; what are we not doing? Are there markets or stages in the buying cycle where content can better support our prospects and customers?
- Our goal is to have prospects and customers turn to Resolver content to keep informed and help them achieve great things within their organization. An important aspect of this role is to keep up with industry trends and stay abreast of world events to deliver relevant and timely content.
- Manage a content creation budget to deliver on thought-leadership, increased SEO traffic, and opportunity and lead generation objectives
- Work with third-parties including analysts, partners, select vendors, industry relevant thought leaders, etc. on content exchanges, collaborations, partnerships, sponsorships, and co-branded content
- Collaborate with the marketing team to ensure that content distribution opportunities are maximized with both archival content and net-new content creation; own the content library for Resolver
Content Analysis & Insights
- Track and measure effectiveness of content using asset specific KPIs and metrics
- Apply a basic understanding of SEO (and work with Digital Marketing team) to measure content performance’s effectiveness in driving traffic and generating sales opportunities
- Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords for content creation
More about you:
- Proven experience in a B2B content creation role
- Experience in writing a variety of content pieces, including website copy, landing pages, email, social media copy, and webinars
- Speaking of writing, you’re a great writer who can simplify content to a variety of audiences; as well as write with an engaging style to differentiate Resolver from our competitors
- You’re organized & self motivated- you can define goals and prioritize work based on what’s impactful to the business and our target audience
- You enjoy experimenting! You can test ideas and alternate tactics, as well as take risks and use a creative approach to content creation
- Excellent written & verbal communication skills
- You’re a collaborator and a communicator – you can build relationships with different stakeholders and communicate effectively with different groups
- You’re data driven with how you approach content measurement & metrics
- Attention to detail & excellent time management are in your skill set!
- You have a basic understanding of SEO optimization strategies
What we’ll give you in return
We know how important diversity is in creating solutions for all people. Our vision is one where all people have the skills and confidence to harness the power of technology to create a better and more inclusive future. We have a comprehensive rewards package to show our team our appreciation for everything they do:
- Health and Wellness Benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months! We also offer a wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
- Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
- Vacation: it’s open, which means we don’t worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
- Parental leave: Best-in-class top-up for new parents – 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
- Flexibility & trust – While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
- Back in the Office – If you choose to come into the office once we’re back, you will have access to snacks and beverages and in-office games like Switch, chess and ping-pong. We will be offering up lots of opportunity for team socials too, including the folks who are remote!
Interested?
If you want to work in a highly collaborative environment and are committed to making a difference, click here to get the process rolling.
We truly appreciate all interest and will happily reply to qualified candidates.
Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at talent@resolver.com
Job Type: Full-time
Work Location: Multiple Locations
Content Marketing Manager
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