Valeyo is a leading Canadian-based solutions provider to the financial services industry. In addition to being a leader in loan origination technology, we are a trusted distributor for industry-leading carriers and service providers across Canada. Our partners’ products strengthen our proprietary technologies and expand our suite of lending and insurance solutions. With more than 40 years of business excellence behind us, Valeyo unites a diverse group of insurance, technology, business, and marketing professionals with a common purpose: to help our clients thrive through strong partnerships. Through the combination of our services-driven vision and distribution expertise, we can push further and faster to provide our clients with a broader range of financial solutions for their customers.
As an organization, we subscribe to the concept of winning as a team, working together, and implementing the best ideas put forward. Guided by our core values of accountability, partner-centricity, teamwork & collaboration, results-orientation, integrity, and passion, we take a unified approach to achieving our shared purpose: accelerating our success and that of our clients by building better businesses.
Who we need
At Valeyo, we are intent on dominating the financial services market with our cutting-edge insurance and technology business solutions. To this end, we are looking for a Lead, Product Marketing to shape the voice of our product suite, build the Valeyo brand, and solidify our position as a leading partner and provider. You will spearhead the development of strategies and execute integrative marketing initiatives across multiple platforms, in support of our organizational goals and priorities.
Who you are
You are a marketing professional with hands-on experience working in traditional and digital marketing. You are a strategic thinker, able to map out plans and execute them in collaboration with cross-functional teams within an organization. You are eager to gather market knowledge, identifying trends that can be leveraged to improve product positioning and marketing efficiency. You prefer to jump in and take charge of projects, taking on responsibilities instead of delegating them to others.
What’s in it for you
Organizational impact. You want to be a part of an organization where your work truly makes a long-lasting difference. At Valeyo, you will have the chance to chart out the foundational framework that will guide the direction of the future marketing practices for our business. You will set precedent by building new strategies and operational procedures that will be adopted for years to come.
Operational autonomy. You will be an integral part of fleshing out Valeyo’s product marketing strategy from the ground up. In this new role, you will have the freedom to introduce new tools, plans, and approaches to promotions and campaigns, testing their effectiveness within the overall brand improvement spectrum.
Career growth. You want to work in an environment where your experience eventually counts towards your career development. As you continue to establish yourself in our marketing team, there are opportunities for you to take on more responsibilities and expand your role as our organization structure strengthens.
What you will do
What you bring
The Valeyo Way:
Through collaboration and innovation, everything we do at Valeyo is focused on people – those we help and those we hire.
It’s #thevaleyoway to empower our people with autonomy to make decisions that align with our values, to treat each other with compassion focusing on what we can accomplish as a team; and to recognize our individual and collective efforts.
We share a passion and drive for success and are a proudly diverse team. Embracing our differences enhances everything we are involved in from our social awareness as an organization, to our creative problem solving, to the communities we support.
We offer our team the best of both worlds: a fast-paced, innovative FinTech environment and an established organization. This includes:
If you have 70% of the qualifications we are looking for and want to be part of success, we encourage you to express your interest. We can’t promise it will be a fit, but we do promise to consider your experience. Apply now.
Valeyo is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Valeyo will provide reasonable accommodations available to applicants with disabilities upon request during the recruitment process. Please contact careers@valeyo.com for accommodation requests.
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Expected salary:
Location: Toronto, ON
Job date: Sat, 11 Sep 2021 05:45:16 GMT
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12 months long contract, strong possibiliy of extension
First Role: Vancouver Based /Toronto Based
Project Detail:
1:1 focused role: Generate offers with compelling 1:1 communications to Client’s base and develop innovative ways to reach users for TELUS Health Complementary Channel team
Must Have:
Second Role: Prince George, BC (on Site/Some local travel required (20%)?)
Project Detail:
Develops the strategy and in year plan, secures the necessary support to execute on plan with cross functional team. Identifies and evaluates new initiatives and reviews existing programs required to support marketing strategies.
Must Have:
Specialization and Skills: Corporate Professional MKTG – Event Co-ordinator 2 – 4 years
MKTG – Marketing Professional 2 – 4 years
MKTG – Sales 2 – 4 years
Priority Requirements: Please describe your most recent experience as a Marketing Manager to lead and develop the execution of a local marketing strategy (Must-have)
Work Environment: Initially 12 months contract with chance of extension.
Expected salary:
Location: Toronto, ON – Vancouver, BC
Job date: Sun, 12 Sep 2021 23:03:18 GMT
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Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Building product awareness. Generating demand. Driving revenue. Enhancing Dell Technologies’ brand and reputation. Our Inbound Operations team delivers all this and more. In this role, you will support Dell’s B2B demand generation efforts across multiple tactics. This position will be part of a dynamic team that works cross-functionally across many marketing functions.
Join us to do the best work of your career and make a profound social impact in our NA Inbound Generation & Operations team in Toronto, Canada and other remote Canada locations.
What you’ll achieve
As Digital Lead Generation and Operations Advisor, you will collaborate with Field and Segment Marketing to understand internal needs and priorities to support marketing execution. You will be responsible for partnering with our preferred agencies and partners to design innovative digital customer experiences that drive demand.
You will
Support regional leads on inbound processes, lead definitions, lead capture, SFDC usage, and routing rules to Sales
Manage demand gen program UX: design the customer experience, monitor form field connections between media partners and lead routing partner to ensure no errors, optimize the sales experience in SFDC
Build and maintain lead gen vehicle roadmap, status documentation and communication
Work with CRM to align on key priorities, list delivery and deadlines
Track performance and propose remedying actions/testing for activities falling short of KPI’s
Troubleshoot lead issues and escalations related to routing, sales assignment, and lead quality – provide recommendations for solutions, work with partners to improve results, and solve complex challenges
Support agency and program managers in complying with vendor funding requirements for content syndication assets
Develop Inbound Lead Gen Operations process documentation and provide ongoing support on the creation of materials for Sales enablement
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements
3+ years experience in marketing, with at least 1 year of that time working with digital lead generation campaigns
Experience working with various Martech common technologies such as SFDC Sales Cloud/CRM, SFDC Marketing Cloud, Integrate, and PowerBI reports
Strong communication skills to articulate high-level demand generation
Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability and excitement to learn new skills
Working knowledge of online platforms and best practices
Exhibited track record of generating marketing based leads for sales makers
Strong analytical skills and ability to translate data into key learnings/impacts
Strong organizational skills and attention to detail
Program management experience
Desirable Requirements
Bachelor’s degree
Experience in B2B digital marketing – lead generation experience preferred
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life – while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
Dell Canada Inc. (“Dell”) is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve, and creating an environment where every employee has the opportunity to reach her/his potential. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification. As part of our commitment to accessibility for all persons with disabilities, Dell will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you need accommodation, please contact your recruiter. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification.
