Company: Lightspeed
Location: Toronto, ON
Expected salary:
Job date: Wed, 19 Feb 2025 05:42:06 GMT
Job description: As a Senior Integrated Marketing Manager within our Retail team, you will lead the development and execution of regional lead generation strategies across both online and offline marketing campaigns. Reporting to the Senior Director of Marketing in North America, you will own the design, planning, and execution of quarterly and yearly marketing roadmaps, ensuring they are delivered on time and within budget.You will collaborate closely with cross-functional teams including Growth, Partner Marketing, Events, PR, and Content, to drive demand for Lightspeed Retail in North America while strengthening our brand presence in the region. Additionally, you’ll support the Outbound Sales team by acquiring high-quality leads and enabling targeted selling into specific verticals and regions.The ideal candidate will have a proven track record in B2B marketing within the tech or SaaS industry, be highly independent and autonomous, and possess excellent organizational and execution skills.Your key responsibilities:
- Campaign Development & Execution: Design, implement, and manage integrated B2B marketing campaigns targeting SMB and mid-market retail businesses, focusing on lead generation, pipeline acceleration, and customer acquisition.
- Market Penetration Strategies: Develop and execute market penetration strategies to expand Lightspeed’s reach and influence within the Retail industry in your market.
- Strategic Planning: Develop quarterly and annual marketing plans that align with sales goals, regional priorities, and company objectives. Own the roadmap and deliver programs on time and within budget.
- Events Marketing: Collaborate with the Events Marketing Team to identify, evaluate, and oversee the trade shows and events strategy for Retail. Plan and execute digital and physical events when needed to engage target audiences and drive pipeline.
- Partner Co-Branding Initiatives: Ideate and execute co-branded campaigns with regional Lightspeed partners, including co-exhibiting at events, sponsoring trade shows, organizing product roadshows, webinars, content and backlinking strategies, joint social media campaigns, and networking events.
- Channel Strategy: Optimize channel mix, including paid media, content syndication, email, ABM, and events, to effectively reach target audiences and drive conversions.
- Digital Brand Awareness: Work closely with the Growth Marketing team to implement digital brand awareness campaigns. Measure their ROI and ensure alignment with broader marketing goals.
- Sales Collaboration: Partner with Sales and Outbound teams to align marketing campaigns with lead goals and enable selling into priority verticals and regions. Support Sales with targeted assets and messaging to drive pipeline progression.
- Content & Positioning: Create compelling messaging and value propositions that position Lightspeed as the leading Retail POS provider. Highlight key differentiators like inventory management, advanced analytics, and scalability.
- Industry Brand Presence: Build a strong and differentiated brand identity by securing placements in key industry and trade publications.
- Corporate Communications & PR: Collaborate with the Corporate Communications team and local PR agency to push relevant bylines to media outlets, suggest PR initiatives, and identify customer stories to amplify company PR efforts.
- Performance & Reporting: Analyze campaign performance, measure ROI, and share actionable insights to improve effectiveness. Maintain KPIs for leads, SQLs, opportunities, and revenue contribution.
- Cross-Functional Collaboration: Work closely with Product Marketing, Growth, Events, PR, and Content teams to ensure cohesive strategies, positioning, and execution.
What You Bring:
- Experience: 5+ years in B2B marketing with a focus on lead generation, demand generation, and pipeline growth in the tech/SaaS industry. Experience in retail tech or POS software is a strong plus.
- Strategic Thinking: Proven ability to create and execute go-to-market plans, partner strategies, and multi-channel campaigns tailored for specific industries or regions.
- Events Expertise: Hands-on experience executing digital and physical events to generate pipeline, brand awareness, and customer engagement.
- Partnership Marketing: Strong understanding of co-marketing opportunities, including partner enablement strategies, co-branding, and joint campaigns.
- Analytical Skills: Proficiency in tracking KPIs, ROI measurement, and using tools like Salesforce, HubSpot, or Marketo to derive actionable insights.
- Communication: Exceptional written, verbal, and presentation skills with the ability to tailor messages for multiple stakeholders and platforms.
- Independence: Self-motivated, organized, and able to manage multiple priorities and deadlines autonomously.
- Collaboration: Excellent cross-functional skills, with the ability to work closely with Sales, Growth, Events, Product Marketing, PR, and Communications teams.
Even better if you have:
- Experience in enterprise marketing for POS, Ecommerce or related fields
- Product Marketing, Growth Marketing or Brand Management experience/exposure
- Experience working with a globally dispersed team
- Copywriting and content management experience
What’s in it for you?Come live the Lightspeed experience…
- Ability to do your job in a truly flexible hybrid environment (3 days/week in the office);
- Genuine career opportunities in a company that’s creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.
… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:
- Lightspeed RSU program (we are all owners)
- Flexible working policy; 3 days per week in the office
- Health insurance
- Health and wellness benefits
- Possibility for transit fees to be covered
- Paid leave assistance for new parents
- Linkedin learning
- Volunteer day
To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our .Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.Lightspeed handles your information in accordance with our .
The content describes the role of a Senior Integrated Marketing Manager in the Retail team at Lightspeed. Responsibilities include developing and executing lead generation strategies, collaborating with cross-functional teams, planning marketing roadmaps, and supporting outbound sales efforts. The ideal candidate should have B2B marketing experience in the tech or SaaS industry, be independent, and possess strong organizational skills. Additional responsibilities include campaign development, market penetration strategies, strategic planning, events marketing, partner co-branding initiatives, channel strategy, and performance reporting. Desired skills include experience in enterprise marketing, product marketing, growth marketing, and brand management. Lightspeed offers a flexible work environment, career opportunities, and a range of benefits. Lightspeed is an equal opportunity employer with a commitment to inclusivity. The company’s commerce platform helps businesses simplify operations, scale, and enhance customer experiences.
