Company: Loblaw
Location: Toronto, ON
Expected salary:
Job date: Sun, 02 Feb 2025 02:36:26 GMT
Job description: Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well®.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.Job Title: Manager, Retail Partnerships & Integration
Reports to: Sr Manager, Retail Marketing
Department: MarketingPosition Overview:The Manager, Retail Partnerships & Integration will play a key role in supporting the Senior Manager in executing marketing and retail initiatives across the business. This position will be responsible for collaborating with cross-functional teams to ensure seamless integration of marketing strategies within the grocery retail environment. Key responsibilities include supporting the development and execution of retail marketing campaigns, coordinating vendor partnerships including our new Brands Program, optimizing in-store activations, and assisting in the planning and implementation of promotional strategies that align with Joe Fresh’s business priorities.Key Responsibilities:Marketing Integration
- Grocery Liaison: Serve as the main point of contact between Joe Fresh marketing and internal grocery marketing teams. Coordinate cross-functional efforts to ensure all marketing programs are executed flawlessly and meet business goals.
- Collaborate with Cross Functional Teams: Work closely with category, merchandising, visual, and grocery marketing teams across the enterprise to align brand initiatives with store and product strategies. Ensure smooth execution and amplification of marketing programs.
- Flyer & Print Campaigns: Lead negotiations for flyer placements, print promotions, and other traditional marketing assets, ensuring that key category and marketing priorities are being captured and aligned against .
- Digital & Print Coordination: While the focus is on in-store and traditional channels, work with digital teams to ensure any necessary online integrations (e.g., digital flyers, promotional content) are aligned with the broader marketing strategy.
Brands Program Marketing Management
- Drive the go-to-market strategy for the Brands Program: Responsible for the day-to-day management of our Brands Program, which includes established external brand partnerships (e.g., Levi’s, Tommy Hilfiger, Disney). This includes overseeing all marketing plans, project execution, and in-store activations to ensure that each brand is effectively marketed to drive sales and new customers.
- End-to-End Program Execution: Take full ownership of the marketing strategy and execution for each brand partner. Manage all stages of the program, from initial planning and vendor onboarding to campaign execution, ensuring a cohesive, impactful brand experience across all channels.
- Planning & Oversight: Develop and implement detailed marketing plans for each brand that align with overarching business priorities. This includes coordinating with internal teams (merchandising, operations, grocery marketing) to integrate brand strategies seamlessly into our broader marketing calendar.
- Brand Approvals: Ensure each brand’s visual identity are consistently represented across all touchpoints, including in-store displays, promotional materials, and events. Establish and enforce strong marketing guardrails to maintain brand integrity by managing approval processes for all brands.
- Vendor Marketing Packages: Develop and manage the marketing packages for each vendor, including the creation of promotional materials, space bookings, and asset approvals. Ensure that the execution of these packages aligns with brand guidelines and maximizes marketing impact. Negotiate terms and timelines to ensure successful implementation of all marketing initiatives.
- Performance Monitoring & Reporting: Track the performance of brand campaigns, gather insights, and report on the impact of each initiative. Adjust strategies as needed to optimize results and align with KPIs.
Special Projects & New License Partnerships
- New Partner Integration: Manage special projects with new license partners, ensuring that these new partnerships are seamlessly integrated into marketing programs. Develop and execute in-store and promotional marketing campaigns that drive awareness and excitement for new product assortments.
- Cross-Functional Collaboration: Collaborate with merchandising, retail, communications and digital teams to bring new partnerships to life, aligning all marketing efforts to maximize impact and customer engagement.
General Marketing Support:
- Support the Senior Manager with ad-hoc marketing projects and tasks as needed, ensuring smooth execution and alignment with overall retail and brand strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5+ years of experience in retail marketing, brand partnerships, or vendor relations, with a strong background in apparel (apparel industry experience is preferred).
- Proven ability to manage large-scale programs and complex projects from start to finish, ensuring timely and effective execution.
- Strong communication and interpersonal skills, with the ability to manage relationships with external brand partners and internal teams.
- Experience in traditional retail marketing (in-store promotions, events, print collateral) and the ability to execute cohesive multi-channel strategies.
- Ability to analyze performance data, derive insights, and optimize marketing programs.
- Detail-oriented with excellent project management skills and the ability to manage multiple priorities at once.
Preferred Skills:
- In-Store Marketing & Activations
- Vendor & Partner Relationship Management
- Cross-Functional Collaboration
- Project Management & Coordination
- Traditional Marketing Campaigns (Print, Flyers, Events)
- Negotiation & Sales of Marketing Packages
- Performance Reporting & Analytics
How You’ll Succeed:
At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Joe Fresh recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
Joe Fresh, founded in 2006, is a leading source for modern style and accessible design for men, women, and children. They offer quality and value in apparel, accessories, and footwear. Joe Fresh is known for polished and sophisticated collections that appeal to a broad range of consumers. They are committed to building a talented team that values collaboration, kindness, and inclusivity. They are currently seeking an innovative and hardworking Manager, Retail Partnerships & Integration to support marketing and retail initiatives. The role includes collaborating with cross-functional teams, optimizing in-store activations, and managing vendor partnerships. Qualifications include a bachelor’s degree in Marketing or a related field, 3-5+ years of retail marketing experience, and strong communication skills. Joe Fresh values diversity and offers accommodation for applicants with disabilities.