THE BAY | MANAGER, BRAND MARKETINGHudson's Bay3.5Toronto, ON Experience driving success in on-line business (digital retail space). The digital-first transformation of The Bay takes us to the next level, with significant… 15 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | MANAGER, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day In the Life

The Brand Marketing Manager is a results-driven marketer, with a passion for bringing style and quality to consumers everyday. The Marketing Manager brings our private label long-term strategy to life executing in-year campaigns with excellence in a fast-paced and quickly transforming omnichannel retail environment.

As the Brand Marketing Manager, you will be responsible for implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada. With a strong understanding of the consumer, you will develop seasonal strategies and initiatives aligned to the master brand vision, with the goal to build awareness and drive our private label business. Through collaboration with key brand and business partners you leverage the go to market process ensuring the brand makes relevant connections with consumers. You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs. Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners. You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.

What you will do:

  • Drive brand vision and strategy for The Bay’s private labels including detailed annual and seasonal brand plan
  • Lead brand process seasonally including integrated strategic brief development for creative and media stakeholders including clear desired results
  • Collaborate with internal and external stakeholders on business development and strategy driving profitable growth
  • Leverage external and internal agency relationships to drive game-changing creative executions that re-imagine our private labels while complementing The Bay master brand
  • Use consumer, market, cultural, and competitive insights to drive the brand plans & KPIS
  • Presents strategy and concepts to leaders across the marketing organization and cross-functionally to drive shared understanding and direction
  • Led by a consumer first mindset, continually seeking to better connect and serve They Bay’s consumers

What you will need:

  • 4+ years of experience in a marketing role, with proven experience in developing and bringing integrated campaigns to life, while leading team(s)
  • Strong understanding and a passion for the fashion industry, brands and products
  • Canadian retail marketplace knowledge – focused on omnichannel brands and retailers
  • Experience driving success in on-line business (digital retail space)
  • Proven success in bringing new products or brands to market
  • A natural communicator with exceptional presentation skills and the ability to communicate clearly and effectively to stakeholders both internally and externally
  • Proven collaborator across brand and business teams to deliver results
  • Innovative thinking – looking for new and better ways to connect with consumers
  • Ability to create and evaluate effective media plans driving key results
  • A results oriented marketer who knows how to get things done
  • Excellent relationship manager, skilled at navigating a highly matrixed organization
  • Ability to work through ambiguity, in a fast-paced environment
  • A self-starter with tenacity and a predisposition to action
  • Experienced developer of integrated campaign strategy & execution
  • Able to influence across all levels of the organization, including executives

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | MANAGER, BRAND MARKETING


CLICK TO APPLY

THE BAY | SPECIALIST, BRAND MARKETINGHudson's Bay3.5Toronto, ON Strong understanding of Canadian retail marketplace including digital led retailers. Strategically minded with an understanding of the marketing function, has… 13 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | SPECIALIST, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who we are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Brand Marketing Specialist at The Bay will support in the development and implementation of the brand and product marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of marketing strategies by collaborating with their direct business partners, agency partners and cross functional team members to drive successful results.

What You Will Do:

  • Work with the Brand Team to execute integrated Brand campaigns and partnership activations. Based on results, develop and implement optimization plans to ensure the achievement of goals
  • Analyze and research industry trends and consumer preferences in support of developing the 360 marketing strategies for the designated businesses.
  • Prepare and present marketing plan review decks for key business partners
  • Under direction of the Senior Manager, Brand Marketing, support the conceptualization, prioritization and calendarization of digital content and email strategy for The Bay.
  • Populate creative briefs for weekly site content, social and email
  • Works with internal teams to secure vendor assets or samples, as required, for campaign productions. Tracks assets against creative briefs to ensure all are delivered complete and on time
  • Partners and solicits feedback from eComm Category Management team
  • Other duties as required in support of the marketing team

What You Will Need:

  • Bachelor’s Degree in Marketing or Commerce preferred
  • 2+ years of demonstrated and progressive success in marketing, advertising and/or product management roles
  • Strong understanding of Canadian retail marketplace including digital led retailers
  • Experience working with brand or corporate partnerships strengthening brand awareness and affinity
  • Strategically minded with an understanding of the marketing function, has had exposure and/or worked on brand, communications, creative & media strategy (traditional and digital media)
  • Excellent verbal and written communication skills with internal and external partners
  • Excellent multi-tasking/time management skills
  • Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
  • Innovative mindset – willingness to initiate change as the company grows in order to streamline processes and improve efficiencies
  • Attention to detail to ensure flawless execution
  • Project management skills – able to see a project through from strategy to execution

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | SPECIALIST, BRAND MARKETING


CLICK TO APPLY

SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETINGHudson's Bay3.5Toronto, ON Hyper aware of email marketing trends, social media trends, best practices technologies. Analyze data, present findings to management and make strategic… 30+ days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Day in the Life:

Reporting into DVP, Social Media & Targeted Marketing (Email, SMS, Direct Mail), this role at Hudson’s Bay will support various parts of the business. The Senior Analyst role will require a strategic, result driven associate with strong business acumen and curiosity about why customers behave the way they do.

The position involves joining a dynamic, fast-past team and will require support across various strategic initiatives and daily business needs.

What You Will Do:

  • Measure campaign performance through KPIs and provide recommendations for direct mail circulation and email/mobile targeting and organic social media
  • Create and implement A/B tests for direct mail, email, and mobile channels. Analyze findings and apply learnings for future campaigns
  • Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI
  • Build and maintain weekly, quarterly, annual and campaign reports and dashboards
  • Work with the Targeted Marketing Manager and Social Media Manager to analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization.
  • Use analytical and critical thinking skills to develop proactive solutions that address brand and business goals
  • Collaborate with the channel leads to develop and execute test plans for key channel components such as timing, creative, content, segmentation, frequency, etc

What You Will Need:

  • In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
  • Strong analytical and thought leadership skills (ability to tell a story and create action with data)
  • Hyper aware of email marketing trends, social media trends, best practices technologies
  • Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint
  • Hands-on experience working with ESP and analytical tools including but not limited to Omniture/Adobe Analytics, CheetahMail, Sprout Social, Hypr/Julius

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

SENIOR ANALYST, SOCIAL MEDIA & TARGETED MARKETING


CLICK TO APPLY