An amazing opportunity with a great growing orgnization
Act as subject matter expert for all things Performance Marketing & Ecommerce by collaborating with the Director to lead marketing and communication strategy development, campaign management, testing, and execution of marketing, and eCommerce strategies in support of Brubeck.
Maximize a digital presence in line with brand strategies: brand social, digital, digital media, key influencers, and customer retention marketing.
Ensure flawless execution of performance marketing activities across all online channels with a strong focus on driving revenue and new customer acquisition as well as tracking the marketing budget on a week-to-week basis.
Launch & manage brand direct-to-consumer eCommerce in the short-to-mid term.
Manage all company’s social media platforms with input and response
Create and own a weekly reporting dashboard to update management on the metrics for all performance platforms and draw actionable insights.
Partner with the creative team (Agency) on the production of media assets, and report weekly to visually share the top and lowest performing ads with the wider team.
Build all the weekly newsletter emails and automated flows, sending out tests in a timely manner to gain approval before scheduling and to ensure accuracy.
Perform routine audits on the automated flows to ensure accuracy, brand alignment, and to update content to reflect current collections and new launches.
Work closely with our media agency to ensure flawless execution of all campaigns.
Analyze campaigns and translate data into recommendations and plans for revising the campaigns and push Agency to make optimizations to improve KPIs on an ongoing basis.
Research trends, insights, and industry benchmarks to ensure our activities are best-in-class.
Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activities.
Understand the digital competitive arena. Bring new ideas to the table based on competitive reviews of the digital and online marketplace as well as following industry news.
REQUIREMENTS
– 3+ years of experience in performance marketing for e-commerce.
– An analytical thinker and strong attention to detail.
– Experience in Google, Facebook, and Instagram advertising.
– Knowledge of web tools such as –Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center.
Experience with Amazon Pro Seller Platform
– Familiar with media buying metrics – CAC/CPA, ROAS/ROI, LTCV, Media Payback Windows, Attribution Models.
– Experience managing email marketing campaigns and growing email lists.
– Excellent communication skills, both verbal and written.
– Collaborative and flexible personality.
– You are highly goal-driven to not only meet but to exceed on a regular basis.
Reference ID: SRF – 1MS
Job Types: Full-time, Permanent
Salary: $50,000.00-$65,000.00 per year
Additional pay:
Schedule:
Experience:
Work remotely:
ThoughtWire’s smart building and smart hospital software solutions empower its clients in commercial real estate and healthcare to optimize operations and improve occupant experience by orchestrating data from people, processes, and the connected building in a smart digital asset – the Built Environment Digital Twin.
ThoughtWire’s innovative applications, that are deployed in the cloud and on-premise, are all powered by ThoughtWire’s Built Environment Digital Twin, which breaks down silos of data to deliver the right information to the right people in context so they can take action. Whether it’s creating a seamless experience for office workers inside a building or streamlining clinical operations at a healthcare organization, ThoughtWire is determined to make built environments healthier, safer, and more efficient places to live, work and play.
What You’ll Be Doing
What You’ll Need
Why you want to work for us:
ThoughtWire is an open and inclusive environment that values diversity and invests in the skills and growth of all our team members. We are non-traditional career path friendly, valuing the individual and their skills over the credentials they carry. ThoughtWire welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
