Job title: Digital Marketing Analyst, Measurement & Analytics
Company: Mosaic
Job description: Digital Marketing Analyst, Measurement & Analytics
Mosaic is a leading North American Integrated Agency focused on creating marketing programs that move consumers to generate greater sales, revenue and profit for our clients. We create content tailored to targeted audiences and deliver it through digital, influencer, social, retailer, and in-store channels. Mosaic works across a range of B2B and B2C clients, including automotive, financial services, CPG, and tech.
Consumer engagement and sales contribution is tracked to measure our impact and make recommendations on how to improve program impact. At Mosaic, we are never satisfied with the status quo and are in constant search of new ideas and ways to drive greater marketing returns for our clients
Mosaic is currently looking for a Digital Marketing Analyst to help turn data into insight and recommendations for our clients. The analysis will inform decision making at a tactical and strategic level around targeting, investment planning, media mix, and other business needs.
The Analyst understands marketing service offerings and knows how to leverage data to help solve client business problems and will work with internal and client teams across North America.
The Analyst will be responsible for managing measurement programs from the planning to the execution stage. They will evaluate the impact of marketing activations across consumer touchpoints and build data-driven marketing solutions with a focus on driving measurable value for clients.
Responsibilities include and are not limited to:
- Design and execute campaign measurement analysis that uncovers consumer behaviour across marketing channels and provide recommendations for optimization.
- This includes social analytics, programmatic, influencer, DOOH, CRM, web, and sales/conversion.
- Help transform marketing plans into KPI-focused measurement plans which consider client business and marketing objectives.
- Manage media and website tagging/pixeling (incl. building UTM codes & using Google Tag Manager)
- Work with the media team to track, measure, evaluate, and optimize performance of digital marketing programs and initiatives
- Analyze sales trends through test vs. control, actuals vs. projections, and other approaches to understand program lift/impact.
- Leverage complex datasets into easy-to-understand insights and visualizations.
- Effectively present data driven results, insights and recommendations to internal and client teams, both verbally and visually.
- Bring new thinking and knowledge to the team to help grow our capabilities, improve our services, and expand our business.
Qualifications
- You have 2+ years of digital analytics and marketing experience.
- You have expert knowledge and use of various digital analytics platforms/tools (such as Google Analytics, Search Console, Adwords, Facebook Insights, Twitter Analytics).
- You have experience working with web analytics setup and implementing tag management solutions such as Google Tag Manager.
- You are an advanced Excel user and can systematically manage multiple datasets.
- Experience with data visualization tools, such as Tableau, Power BI, or Google Data Studio, is an asset.
- Competency in SPSS or Python is an asset.
- You have a strong data analytics and strategy background; and the ability to identify and communicate insights and recommendations.
- You have a bachelor’s degree in business, statistics, economics, mathematics, or another other quantitative discipline. Numbers are at the centre of everything we do.
- You take initiative on projects and drive them through to completion, working in teams and independently.
- You are a reliable self-starter with attention to detail and passion for quality.
- You have strong interpersonal and decision-making skills.
- You can manage multiple workloads effectively as well as timelines and expectations.
- You have the confidence to tap into the wider Mosaic team for guidance and support where necessary.
What we want in the next analyst
- Consultant minded
- Thorough
- Creative with datasets
- Strategic thinking
- Lead projects
- Can work independently
- Marketing acumen
Why Mosaic?
Consistently voted one of the best places to work, Mosaic North America gives you the opportunity to work with the world’s most beloved brands that you know and use every day. Every employee is given the keys to charter new ground as they collectively live in the moment of building experiences together. We are a cast of diverse, yet like-minded individuals and we believe in taking risks, creating shared experiences not just for our clients, but for each other to guarantee we’re making the next chapter of everyone’s story the most memorable one yet.
DISCLAIMER: Acosta/ Mosaic North America is an Equal Opportunity Employer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.
We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law
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Location: Toronto, ON
Job date: Fri, 07 Oct 2022 05:44:51 GMT
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