Position Title: Search Specialist

Division: Programming & Content

Department: Marketing

Reports To: Manager, Audience Development

Salary Range: $68,122.60 – $75,875.80

Location: Toronto, Yonge & Eglinton (on the Yonge subway line)

TVO is at a unique intersection of education, journalism, digital technology, broadcast, and philanthropy. As creators of award-winning content, we’ve been inspiring learning that changes lives and enriches communities since 1970. Our vision is to be a globally recognized digital learning organization.

What’s in it for you

When it comes to learning, we walk the talk: it’s the cornerstone of everything we do, and each one of us invests deeply in our own learning while elevating each other’s knowledge – whether through peer-to-peer learning, workshops or lunch & learns. You’ll work with folks who are thrilled and driven by the digital learning and media landscapes. Roll up your sleeves and work cross-functionally with great teams where collaboration is the beating heart of all that we do. We’re a tight-knit community and we’re just the right size, meaning that you’ll get to meet and work with people from across our organization, at all levels – the ones who have been here for 10 months, 10 years, and well beyond. Maybe you’ll even get to meet Polkaroo.

Who we are

TVO is poised for its next chapter as we embark on the next phase of strategic planning. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better, together.

However you jump in with us, you’ll join a team of good people who are constantly inspired and challenged to do great work. Join us on our journey as we go from great to greater.

TVO is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: YouTube (@TVO), Twitter (@TVO), Facebook (@TVO), and Instagram (@WeAreTVO).

The opportunity

Join TVO’s nimble and exciting Audience Development team, a collaborative and forward-thinking group who loves to try new things in digital marketing. The Search Specialist plays a key role in ensuring TVO’s journalism, kids programming, documentaries, educational resources and more reach their audience. With a mix of paid search marketing and strategic SEO, this position combines the technical and creative. We are seeking a strong writer and analytical mind with big ideas who can plan, deploy and evaluate search marketing and SEO initiatives.

How you will make an impact

• Drive audience growth by designing and executing creative solutions to attract, engage and retain visitors, users and donors through organic and paid search
• Develop, manage and execute SEO and SEM efforts
• Design and oversee a full-funnel marketing strategy
• Write and evolve search ad and SEO copy
• Track and report on SEO/SEM progress
• Collaborate with analytics, brand, content and product teams to drive user growth and engagement
• Understand and interpret the behaviour of potential audiences
• Identify emerging SEO/SEM trends and platforms
• Coordinate budgets and process invoices

What you will bring to TVO

• 5+ years of experience in SEO, SEM or related fields, including a proven track record in delivering audience growth
• Undergraduate degree in a relevant field or equivalent relevant experience
• Strong experience working in cross-functional teams and designing and managing projects to completion
• Strong working experience using a range of SEO and SEM tools to manage multiple products and campaigns simultaneously
• Working familiarity with Google Ads, Google Analytics and Google Data Studio
• Search-related site optimization techniques
• A data-driven approach with a willingness to experiment and adapt to fast-paced environments
• Demonstrated desire for action with a positive energy and can-do attitude
• Proven ability to build relationships to achieve results
• Strong written and verbal communication skills
• You live our values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect

We invite you to submit your application by November 8, 2021 at 5:00 p.m. Not sure you have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.

To learn more about us and our culture, please visit us at https://www.tvo.org/about/work-at-tvo.

TVO is an equal opportunity employer and is committed to an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We believe that the diversity of our team strengthens our ability to develop creative solutions and products that are reflective of the communities in which we serve across Ontario. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.