Marketing Automation and Website ManagerFoxquiltToronto, ON$90,000 – $110,000 a year Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase… 30+ days ago·More…View all Foxquilt jobs – Toronto jobsSalary Search: Marketing Automation and Website Manager salaries in Toronto, ON

### Marketing Automation and Website Manager

at Foxquilt Insurance Inc.

## ABOUT FOXQUILT

### Foxquilt is an insurance technology company focused on empowering business owners and B2B networks to save on Small Business Insurance. Our Insurance-as-a-Service platform is complemented by a unique data and machine-learning underwriting infrastructure.

###
ABOUT THE ROLE

As a Product Marketing Manager, you will directly impact Foxquilt’s product marketing strategy, sales enablement, content development, and integrated marketing campaigns in a customer-centric way. You should be a technical thinker with an A/B test mentality who is ready to further the growth of one of Canada’s leading insurtech companies.

RESPONSIBILITIES

Website

  • Manage the website as the key marketing vehicle, working with relevant resources to build out new functionality for improved performance, including UX, landing pages, content, etc.
  • Ensure comprehensive website tracking, working with various platforms like Google Analytics and Google Tag Manager, and maintain the data integrity of all website statistics
  • Develop KPIs and monitor the website performance daily, providing recommendations and implementing them to increase conversion rates
  • Maintain a comprehensive competitive analysis of websites in our industry and find best practices to test on our website
  • Leveraging data, consistently evaluate the user experience both online and offline, identifying and solving for pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments
  • Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds
  • Work cross-functionally to implement larger campaigns and ensure the seamless implementation of the content strategy on the website
  • Maintain regular content refreshes on the site and continually optimize for better conversion

Email Management

  • Responsible for mass and drip email communications with our leads and customers, building and maintaining segmented contact lists, creating, testing and sending all email campaigns
  • Develop and deploy email strategies and content to drive higher conversion and close rates for leads
  • Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase stickiness, engagement and retention
  • Maintain an editorial calendar for email content, including monthly newsletters, special campaigns, company news, investor relations, etc.
  • Maintain a dashboard of all email performance KPIs and leverage this data to continually optimize
  • A/B Test subject lines, content, CTAs, send times, etc., to develop best practices for email marketing to our lists

DESIRED SKILLS & EXPERIENCE

  • 3-5 Years of experience managing website user experience at a SaaS or e-commerce company
  • Ability to use wireframes to establish the structure and flow of possible design solutions
  • Proven expertise in user experience (UX)
  • Strong background in making data-backed decisions with expertise using data-driven analysis as well as pitching new ideas and A/B tests to continuously improve performance
  • Experience with Hubspot or a Marketing automation platform to manage email marketing campaigns
  • Experience with customer journey mapping, with proven examples of reducing friction by improving user experience
  • A track record of successfully building and implementing website and email marketing strategies to drive more users, leads and customers
  • Demonstrated ability to build and maintain reporting methodology and dashboards to measure performance
  • Excellent communication skills, both written and oral, with the ability to influence impact at all levels of the organization
  • Exceptional organizational and time-management skills with the ability to handle multiple projects
  • The ability to build relationships and collaborate with stakeholders, product development, technology and marketing team members
  • Bachelor’s degree or equivalent experience

## WHAT KIND OF PERKS WILL I GET WHEN I WORK AT FOXQUILT?

  • Competitive compensation
  • Equity in Foxquilt (Employee Stock Options)
  • Excellent extended health and dental benefits
  • An extra day off on your birthday.
  • Casual dress-code
  • Opportunity to work with a talented, supportive, extremely diverse team
  • Office in Downtown Toronto (at 1 Yonge Street) with a great view of the water!
  • Social events, regular celebrations of milestones, and birthdays!
  • Flexible work environment, with opportunities to work from home
  • Fun, friendly, diverse, social, and collaborative environment
  • A place to grow and advance in your career

How do you apply to be a Marketing Automation and Website Manager?

Foxquilt Insurance Services Inc. is an equal opportunity employer that welcomes and encourages applications from qualified candidates of all abilities who bring diverse backgrounds, skills, experiences, and ideas.
Accommodation is available for applicants with disabilities throughout the recruitment process upon request. If you require accommodation, please contact Michelle Laughlin at michellelaughlin@foxquilt.com

Job Type: Full-time

Salary: $90,000.00-$110,000.00 per year

Marketing Automation and Website Manager


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newSalesforce Marketing Cloud / Exact Target AdministratorMarketing Automation CanadaToronto, ON$90,000 a year Understanding of fundamental digital marketing concepts and database management. At least 3 years of active experience in digital marketing role; 5 days ago·More…View all Marketing Automation Canada jobs – Toronto jobsSalary Search: Salesforce Marketing Cloud / Exact Target Administrator salaries in Toronto, ON

Marketing Automation Canada invites candidates to apply for the full-time permanent position of Salesforce Marketing Cloud / Exact Target Administrator.

We have the good problem of growing rapidly, so are looking to hire a Salesforce Marketing Cloud / Exact Target Administrator specializing in Marketing Cloud, Marketo, Pardot, Hubspot and Eloqua software.

The ideal candidate must have:

· post-secondary education, preferably in relevant field; technical background and training in marketing software and HTML skills

· at least 3 years of active experience in digital marketing role;

· understanding of fundamental digital marketing concepts and database management.

· Ability to “own” projects and be able to “fill in the blanks” in briefs and build complete series with a minimum of supervision (once they’re trained)

· AMAZING attention to detail

· “Entrepreneurial” mindset.

The primary communication language on this position is English.

Duties on the job will include but not be limited to:

  • Manage Marketing Automation efforts with Multi-Channel Lead nurture campaigns on SalesForce Marketing Cloud and Adobe Marketo Engage.
  • Create and maintain customer data segments and target audiences for Marketing efforts on channels such as Email, social media, Tele-Marketing, In-App notification, and others
  • Create automated data management programs ensuring clean, complete, and accurate customer database
  • Work with database and set up emails and webpages.
  • Position will need to work with clients directly on some projects, so the ability to work with clients is a must.

Marketing Automation Canada is located at Unit 403, 2333 Dundas St. W. | Toronto, ON M6R 3A6; this will be the work location of the Salesforce Marketing Cloud / Exact Target Administrator.
The position is compensated at $90,000 per year, with minimum of 40 work hours per week.

Job Types: Full-time, Permanent

Salary: $90,000.00 per year

Schedule:

  • 8 hour shift

Work remotely:

  • No

Salesforce Marketing Cloud / Exact Target Administrator


CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY