Company: Plan Canada
Location: Toronto, ON – Mount Pleasant, ON
Expected salary: $50000 – 62000 per year
Job date: Wed, 23 Jul 2025 22:46:24 GMT
Job description: What can you expect from a leading organization in the global movement to advance children’s rights and equality for girls?Join Plan International Canada and make your mark in the global movement for children’s rights and equality for girls. In our 85-year history, we’ve proven that it’s possible to help transform lives and communities in big and meaningful ways. You’ll be joining a community of determined optimists working in more than 80 countries. Besides believing in our mission, staff say they choose to work at Plan International Canada because of its inspired leadership and its commitment to fostering an inclusive and empowering workplace. We’re the first non-profit organization to be inducted into Canada’s Most Admired Corporate Cultures Hall of Fame by Waterstone Human Capital. We offer competitive compensation and benefits, generous time off, and a supportive, flexible, hybrid environment that prioritizes your well-being and sustainable high performance. We want our staff to feel supported because there is an urgent need for our work.We know a better future is possible, and we won’t stop until every child can go to school, be safe and survive – until we are all equal.Further information can be found at:SummaryOrganization: Plan International CanadaReports to: Manager, Digital MarketingLocation: Hybrid, Toronto (Mount Pleasant & Eglinton)Status: Permanent, Full-timeContact Level: BThe Position
- Responsible for coordinating and executing acquisition campaigns through various online channels and platforms that drive revenue, acquire new donors, build brand awareness and generate leads
- Stay up-to-date on and apply a deep understanding of digital marketing best practices and new/upcoming marketing trends to our online acquisition efforts
- Support a profitable acquisition strategy by helping our agency and internal stakeholders optimize existing channels, and find new, innovative ways to break through the digital marketplace
- Work with internal web stakeholders to build, test, track and optimize our landing page for optimal User Experience for prospects and donors
- Develop and/or help develop campaign narratives, creative and copy
- Work closely with our external digital media agency to ensure all projects and deliverables remain on-time and are both setup and executed successfully
- Leverage both digital marketing and project management best practices
- Analyze user behavior data, extracting insights and recommending tactical optimizations
- Understand the vendor payment process and efficiently managing vendor invoices
- Maintain oversight across a variety of channels including Search Engine Marketing, Display, Paid Social, various lead generation initiatives, web enhancements to support our e-Commerce platform and web analytics
- Set-up internal campaigns across social channels – Facebook, Instagram, LinkedIn, Snapchat
- Track and report results to internal stakeholders sharing key learnings and best practices
What success looks like?
- Effective and organized project management of ongoing and upcoming activities
- A proven and ongoing grasp on the digital marketing landscape, including what works best in the fundraising space and emerging strategies/technologies
- Contribute to the successful development and growth of our paid online acquisition programs through SEM, Display, Paid Social and other paid initiatives
- Assist with the planning and executing of digital campaigns, including building briefs for the successful setup of projects
- Monitor campaign performance, including development and management of Key Performance Indicator dashboards, measuring actions, identifying opportunities and risks, recommending and implementing solutions based on insights
- Developing marketing web enhancements/requirements to support acquisition initiatives, including landing page recommendations, creative assets and our Gifts of Hope e-Store
- Work collaboratively with stakeholders in other departments to assist in developing their acquisition, awareness or lead generation campaigns on digital channels
- Building a strong relationship with external vendors and agencies, as well as internal stakeholders
- Understand the brand persona of Plan and help build a marketing message that effectively conveys our work to new and existing audiences
As our ideal candidate you will have:
- Successful track record in online marketing with a strong background in online marketing platforms including paid social, display, paid search and others
- Experience in cause marketing/the not-for-profit digital marketing landscape
- Demonstrable experience with analytics reporting and analysis
- Familiarity with data measurement, competitor analysis, and other relevant tools (Google Analytics, SEM Rush, Crazy Egg, etc.)
- A strong ability to stay organized and multi-task in a fast-paced environment
- Personal values consistent with those of Plan International Canada’s organizational values
- Strong project management skills and attention to detail
- Ability to work both independently and collaboratively, depending on what the project requires
- Excellent communication, both oral and written
- Preference for experience in full-funnel marketing, remarketing and conversion tracking
- Experience in graphic design and/or video content development is not required but would be a bonus
How to Apply:To express interest in this exciting opportunity, submit your resume and cover letter to https://plancanada.ca/apply by August 5, 2025.The salary range for this position is anticipated to be between $50,000 and $62,000. We comprehensively evaluate a variety of factors to determine fair compensation, including experience, specific job-related skills, and relevant educational or professional training. Additionally, we ensure that compensation is equitable across our team and aligns with current market trends. This role also qualifies for an extensive benefits package and generous paid time off.Plan International Canada is a hybrid workplace. You will work from the office and from home.Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons, persons with disabilities, visible minorities, women, persons of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities.If you have a disability that may affect your ability to perform in a role in which you are interested, we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself, please let us know (as soon as you feel comfortable to do so) by emailing so that we can consider any adjustments to the process that will allow you to be considered fairly for the role.Consistent with our Safeguarding Children and Young People Policy, the successful candidate must receive clearance by a police background check, including the vulnerable sector screen.Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.
Plan International Canada is seeking to expand its team to advance children’s rights and gender equality globally. With an 85-year legacy, they emphasize inclusivity and empowerment in the workplace, evidenced by their recognition as a top corporate culture in Canada. They offer competitive salaries, benefits, and a flexible hybrid work environment.
The new role involves coordinating digital marketing campaigns to attract new donors, enhance brand awareness, and optimize user experience on their platforms. Key responsibilities include project management, developing campaign narratives, analyzing data for insights, and maintaining relations with stakeholders.
Ideal candidates should possess strong online marketing experience, project management skills, familiarity with analytics tools, and alignment with the organization’s values. The salary ranges from $50,000 to $62,000, with a generous benefits package offered. Plan International Canada is committed to diversity and inclusion in its hiring practices.
Interested applicants can apply through their website by August 5, 2025.