Job Summary
Atlas is in a transformational period, and we’re looking for strategic brand building expertise along with strong execution to be at the forefront of this evolution with a Director of National Marketing. Which is a cross-functional role accountable to nurturing the maturity and relevance of the Atlas portfolio of cannabis brands. This leader will promote effective collaboration between our grow, sales and marketing teams to devise and create content and programs that amplify product launches and cultural moments to expand the brand reach and captivate our clients and customers. Forming a tight partnership with critical stakeholders internally & externally in bringing exquisitely executed marketing initiatives including brand partnerships, social content, videos, blog posts, events, trade marketing and advertising to life for our brands.
Reporting to: Chief Operating Officer
Roles and Responsibilities:
- Expand trade & customer marketing programs that support our customer’s needs.
- Develop and measure performance of owned marketing channels (social media, email, website).
- Coordinate, schedule and prioritize all activities with third-party marketing firms
- Communicate the vision and brand strategy across the organization and develop tactics to bring our brands to life both internally and externally.
- Nurture existing strategic partnerships and drive proactive identification of future partners.
- Execute strategies to infuse brand across all touchpoints with consistency.
- Create and execute educational strategies, materials and delivery for retailers and budtenders
- Develop retail activations with strategic retail partners
- Identify and develop strategies to improve brand relevance and awareness on a national level within various sales channels.
- Nurture customer relevance and connection, cultivating brand attachment. This should manifest in various ways across all owned channels, product, packing, social media, email, brand website, partner websites etc.
- Proactively involved in cross departmental collaboration for brand consistency and fostering a sense of community internally as well as externally.
- Work to convey our brand, vision, and values consistently and effectively.
- Participating in the creation of business development strategies.
- Executing strategic marketing initiatives to drive business growth.
- Managing the execution and updating of ads and marketing materials as needed.
- Updating our website as needed through our CMS system.
- Coordinating all internal and external PR and corporate communications.
- Collaborating on initiatives to improve company culture.
- Managing the content calendar and helping with content creation.
- Liaising with vendors and internal/external marketing partners — including helping with briefings, prioritization, and budget direction.
- Managing and providing reports and analytics for our marketing and digital platforms, including our CRM system, e-marketing platforms, website, and social media feeds.
- Supporting the management in the marketing analytics and budget, as well as sales metrics.
Skills and Abilities
- A proactive and entrepreneurial approach to work.
- The ability to think ahead and be proactive.
- A keen attention to detail.
- The ability to wear many hats, think on your feet and solve problems quickly.
- A savviness with technology (including back-end CMS systems, Google and social media analytics, and CRM tools like Salesforce.
- An interest in, and an appetite for, digital marketing, media, and PR.
- A natural interest and capacity for learning.
- Strong communication and persuasion skills, as you’ll have to get buy-in from different teams and personality types.
Required Qualifications:
- Bachelor’s Degree in Marketing, Communications, Business related fields.
- 5 to 7 years’ experience in Brand Marketing including leadership and direct team management experience.
- Strategic and creative thinker with experience in PR, experiential/activation marketing.
- Strong business acumen, able to translate complex business problems into relevant brand marketing solutions.
- Ability to analyze data and utilize insights to support strategic initiatives.
- Combined capabilities to think and act strategically while managing and executing the details of program delivery.
- Demonstrated ability to manage and influence indirect relationships at all levels in a collaborative environment.
- Design skills not a requirement but communications and copy writing are an asset.
- Thrives in a dynamic environment and able to work on various projects simultaneously, requiring strong organizational and time management skills.
We would like to thank all applicants for their interest but only those selected for an interview will be contacted.
Atlas Growers seeks to fully integrate the principles of Employment Equity and will ensure the full participation and advancement of members of historically disadvantaged groups (i.e., members of visible minorities, persons with disabilities, women, and indigenous peoples).
Director of National Marketing
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