Hey, Nice to Meet You!
We are Mayk Ideas – growth advisors and marketing creatives! Ingenuity without boundaries is at the heart of every strategy we envision and execute. We craft people-oriented, brand-building campaigns and business transformations that are intentional and value-driven. Our creative and venture acceleration services lead to measurable return on investment for the firms and brands we work with, as they are informed by data-driven strategies, good business sense, and meaningful connections. Our portfolio of clients include professional and financial services, sports and entertainment, technology, automotive and other B2B brands. Our clients are growing and so are we!
We are looking for a Digital Marketing Manager with a focus on enhancing digital brand awareness that leads to best in class user experience, brand recognition and customer acquisition.
You are:
A forward focused Digital Marketing Manager focused on planning, implementing, managing and monitoring all digital marketing projects/engagements including SEO/SEM, marketing technology, email, mobile, social media and display advertising campaigns. Reporting to VP, Marketing Strategy and working with Client Services and Creative Services Team, you will dive into planning and managing digital marketing projects to improve marketing results.
What You’ll Do:
- Manage: Plan and manage digital marketing projects including briefing, planning campaigns, analyzing metrics/trends and coordinating with client services and creative services to improve marketing results. Manage and lead the marketing operations and marketing delivery technology stack, from client acquisition, through to delivery, including analytics.
- Innovate: Apply their knowledge of growth marketing technology implementation to improve the usability, design, content, ranking and conversion of company website.
- Analytics | Improve: Enhance digital brand awareness that leads to best-in-class user experience, brand recognition and customer acquisition.
- Agile Delivery: Improve the usability, content, ranking and conversion of the client marketing initiatives including generating new leads, specifically marketing qualified leads (MQL), by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Strategy: Oversee and influence the social media strategy by collaborating to create and oversee the social profile and presence, monitoring online conversations and sentiment and providing analytics and trends so that writers and content producers can develop custom content for those social channels.
Your Superpowers:
Given your background and work experience you are brave and delve into innovating for internal and client-side requirements. You have the ability and desire to thrive and excel in a fast paced, rapid growth environment.
For the role you will have to be:
- Committed and focused: Efficiently deliver digital marketing projects/engagements including SEO/SEM, marketing technology, email, mobile, social media and display advertising campaigns while juggling multiple projects at a time.
- A collaborator: Ensure a collaborative ‘One Team’ approach – the road to shared success combines the energy, ideas, and execution of many – architecting value and building lasting impact through teamwork.
- A Communicator: Effectively communicate and present at different levels of the organization.
- Connected: To build and maintain relationships – internal and external as it is critical to understanding the needs, desires and ambitions our team and the greater world.
Qualifications:
- University or college degree in a field related to the role or a combination of education and related experience
- Google Analytics and AdWords certifications
- 5+ years’ digital marketing experience at an agency or B2B technology brand with proven examples of digital / social strategies and execution
- Thorough knowledge of search ranking, optimization factors and key algorithm updates.
- Deep proficiency in SEO optimization tools, Google and other web analytics, and keyword tools
Extra’s that will give you the edge:
- Experience as an analyst with a strong understanding of trends and insights
- Experience with content and email management tools, and marketing automation technology
- Presentation skills – the ability to identify insights, trends, create compelling reports that impact decision making for marketing programming is important the way this is presented is key
- Working knowledge of Microsoft 365, Dynamics 365 (sales hub, marketing, etc.), Power Platform (Power BI, Apps, Automate, Virtual Agents) and related productivity apps, with deep knowledge of CRM and Lead Management tools (Dynamics 365, Hubspot, etc.).
- Proactively remains current with the latest trends and best practices in online marketing, analytics and measurement.
Why you’ll love working here:
Join us and help create a bright future for brands and businesses
- We are engaged, resourceful and we always find a way to support growth initiatives of companies through important milestones. Every member of the team has mental agility with the ability to juggle multiple projects/initiatives simultaneously.
- We use communication and tech to level the playing field. Technology and data connect people and brands from all over, building thriving businesses with entrepreneurial partners.
- We build campaigns and connections our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to help them not only grow their pieces of the pie – but enlarge the pie. And to do that these businesses need ideas, talent, brand and infrastructure.
- We are curious and creative: We always find a way to get things done and come up with creative solutions to whatever problems are standing in our way. We lead with creativity in our decision making and reason.
We value candidates that bring a range of experience from different industries and a variety of creative influences. If you’re special and can bring first-hand experience and empathy for the growth journey, tell us your story! Even if you don’t fit all the desired requirements.
Let’s Get this Started!
Please submit a cover letter, copy of your resume and/or a short video pitch. The link to your video (approx. 1-5 min) and your portfolio should be included in your resume or cover letter.
Why are you the right person for the role? In cover letter and/or video this is what we are expecting:
- Two or three sentence summary about your academic and/or professional background.
- Specific accomplishments from your background that explains how you fit with our candidate description above.
- Tell us about a special project you worked on and what your biggest accomplishment was.
- Which, if any, Microsoft Certifications/Exams have you completed or are planning to complete?
- Do you wish to be considered for full-time permanent and/or contract employment?
Please remember to submit your resume, link to your portfolio, cover letter/video pitch and include answers to the questions above. There is no word limit for your letter, but we’d prefer that you limit your answers to one page. Use the following format as the subject line for your submission “[Your Name] – [Role Title] Application”.
We look forward to meeting you!
If you do not meet 100% of the above qualifications, but still think you would be a great fit for the role, we encourage you to apply! We will consider all candidates with relevant skill sets for this role, even if there are certain requirements they do not meet.
Job Types: Full-time, Permanent
Benefits:
- Extended health care
- Paid time off
- RRSP match
Schedule:
Education:
- Bachelor’s Degree (required)
Experience:
- Digital marketing: 4 years (preferred)
Licence/Certification:
- Microsoft Certifications/ Exams (preferred)
- Google Analytics and AdWords (preferred)
Work remotely:
- Temporarily due to COVID-19
