Reports to: Senior Manager, Marketing & Communications
Cooperates with: SVP Business Services, In-house Graphic Designers, Area and Branch Managers & Staff, Talent Acquisition Manager, Professional Development Manager, Royal LePage Sussex team, Royal LePage West Real Estate Services team
Position Description
The Social Media & Marketing Specialist for Royal LePage Corporate Brokerages is the primary resource for brokerage marketing and communications creative development and deployment. You are someone who stays current with social media tools and trends. You use effective communication and collaboration skills to help others understand what social media tools should be used to reach target audiences and influence stakeholders. You have a unique ability to interpret data from social media platforms, and convert that data into actionable insights. You understand the power of leveraging campaign metrics in real-time for conversions and to drive profitable ROI.
Responsibilities
- Create and implement a social media strategy for the Corporate Brokerage
- Support the Royal LePage Corporate Brokerage’s objectives for brand awareness, recruiting, and retention.
- Understand key brand differentials between Royal LePage Real Estate Services Ltd., Royal LePage Sussex, and Royal LePage West Real Estate Services; manage the content creation and executions within the different location voices
- Develop, coordinate, produce, and publish high-quality content across all Corporate Brokerage social media channels
- Manage social networking sites including (but not limited to) Instagram, Facebook, LinkedIn, YouTube, Twitter, and Google Business pages
- Increase online engagement and follower count
- Source and curate third-party content (e.g. news, reports) to share across channels
- Work closely with in-house Graphic Designers to develop creative materials
- Work with in-branch staff for content coordination and local relevance
- Work with Talent Acquisition and Professional Development Managers to create and deliver social media campaigns that target recruiting prospects
- Ensure content meets Corporate Brokerage brand standards and legal/compliance requirements
- Develop and manage social posting calendar ensuring timely execution of social campaigns and initiatives
- Produce monthly KPI reports including: best and worst performing content, engagement rate, and follower count
- Analyze campaigns and translate anecdotal, qualitative and quantitative data insights into recommendations and plans for adapting social media campaigns and/or strategy
- Research and benchmark against markets/competitors and provide recommendations to attain and retain a competitive edge
- Manage multiple projects, take initiative, and work well both independently and as part of a team
Skills & Position Requirements
- Bachelor’s Degree or Diploma in Marketing or Communications
- 2+ years experience copywriting, delivering social media content for companies or brands
- 1-3 years experience in dashboard creation and reporting
- Google Suite of Tools ( Drive, Docs, Sheets etc)
- Experience with developing, leading, and executing marketing strategies, and analyzing and reporting results
- Technical competency related to photography, videography, video editing skills, Photoshop, Canva, etc.
- Great understanding of SEO
- Solid project management skills
- Constantly researching and staying ahead of industry trends and relevant technologies
- Experience with social media platforms and tools scheduling/planning and organizational tools such as Hootsuite
- Strong interpersonal, oral, and written communication skills and a creative eye
- Experience with WordPress is an asset
- Previous Digital Marketing agency experience is an asset
- Knowledge of the residential real estate industry and luxury market an asset
Royal LePage Real Estate Services is committed to attracting, hiring and promoting people based on their skills and abilities to do a job. We support equality of opportunity and culture diversity and are focused on hiring and retaining employees regardless of disability, age, ancestry, colour, race citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex and sexual orientation. Accommodations for job applicants with disabilities are available upon request during the recruitment process.
Job Types: Full-time, Permanent
Salary: $45,000.00-$70,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
Work remotely:
