Marketing SpecialistSynaptopToronto, ON They will also have experience with web analytics, content management systems, marketing automation platforms, running digital media campaigns, blogging, and… 30+ days ago·More…View all Synaptop jobs – Toronto jobsSalary Search: Marketing Specialist salaries in Toronto, ON

This role will involve developing and managing marketing efforts and communications for Synaptop. This role will cover a wide range of duties, including maintaining digital media accounts, integrating video and text marketing efforts, advertising, blogging, and vlogging. Speaking a language other than English is considered an asset.

Requirements:

The ideal candidate will have a minimum of a Bachelor’s degree in Commerce, Business, Marketing, or the equivalent. They will have 2-5 years work experience in a similar position. They will also have experience with web analytics, content management systems, marketing automation platforms, running digital media campaigns, blogging, and advertising. The candidate must be able to work independently in a fast-paced environment as well as being a team player.

The candidate must also have:

  • Strong written and verbal communication skills
  • Exceptional creativity skills
  • Strong research and analytical skills
  • Strong Customer Service skills
  • Ability to multi-task, be organized, and detail oriented
  • Highly motivated, with a pro-active approach to their work
  • Ability to travel if required

Bonus:

  • Experience with MS Office applications, Adobe Creative Cloud Suite, specifically in Adobe InDesign, Photoshop, Illustrator, After Effects, Fireworks, Quark, and Filemaker Pro.
  • Experience with SEO
  • Icon, Illustration, and/or print design experience

Marketing Specialist


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Group Digital Marketing ManagerStanley Black & Decker3.6Mississauga, ON•Remote 10+ years of experience in digital marketing, omnichannel execution; leading digital marketing teams running global campaigns in multiple languages. 30+ days ago·More…View all Stanley Black & Decker jobs – Mississauga jobsSalary Search: Group Digital Marketing Manager salaries in Mississauga, ONSee popular questions & answers about Stanley Black & Decker

POSITION: Group Digital Marketing Manager
REPORTS TO: Director, Marketing GCX Canada


LOCATION: Virtual – Ontario

SUMMARY:
Reporting directly to the Director Marketing, GCX Canada the Group Digital Marketing Manager your mission is to drive digital transformation across the Canadian region aligned with global digital strategy. You will lead the team in the creation of personalized experiences while gathering, enriching, and activating data across all digital media channels. You will develop the digital team across the region in developing in-house capabilities as well as manage external, digital, and social media vendors and agencies. You will be a part of strategic conversations about the most effective ways to deliver our messaging to the online users and identify online mediums that are best served to meet overall marketing objectives and bring to life real change.

You will collaborate closely with Region Leaders, and Business Unit Leadership. You will bring your exceptional analytical skills with a passion for testing and measuring results; distributed team leadership capabilities and growth mindset; and work collaboratively with the global marketing organization and international teams. Other key responsibilities:

  • Lead the development, planning and execution of product and services integrated digital communications strategy
  • Develop and communicate the digital marketing investment strategy and coordinate the evolution of the ad technology platform to deliver on business goals
  • Plan, design and execute digital campaigns to support various businesses goals and objectives
  • Work in conjunction with the Regional Leaders, Product Managers and eCommerce in the development of digital media plans and tactics that will support achieving SBD’s Marketing Objectives for Canada within the context of the global digital strategy
  • Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
  • Manage external/digital and social media vendors and/or agency coordination efforts
  • Proactive explore and test new campaign types, tactics and strategies to create system of continual optimization and improvement
  • Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools
  • Synthesize data to “tell the story” rather than just reporting numbers
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Lead the internal digital team in the understanding and utilization of technical platforms that would make more efficient the traffic of materials for social media initiatives
  • Stewardship of digital campaigns and constantly exploring new means of delivery of SBD’s digital message into markets
  • Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives
  • Work side by side with regional and local and Ecommerce teams to create synergistic plans focused on optimizing ROAS while building our Brands
  • Continuously evolve and understand the online competitive landscape


QUALIFICATIONS

  • Minimum Bachelor’s degree in any discipline; MBA preferred
  • 10+ years of experience in digital marketing, omnichannel execution; leading digital marketing teams running global campaigns in multiple languages
  • Prior team leadership of functional experts working globally; coaching and developing broader team members throughout Canada
  • Demonstrable experience leading and managing executing best practices in all digital functions, including web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics

    • Google Analytics, Social Bakers, Similar Web
    • Working knowledge of content management systems, product information management systems, and digital assets management platforms
    • Familiarity with mobile marketing and commercialization
  • Referenceable track record of influence across a global company, matrix environment


Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

#LI-RD1

Requisition Number

83605BR

Business

Canada – GTS

No. of Positions

1

Function

Marketing

Featured Category on SBD Careers

Marketing & Communications

Region

CANADA

Group Digital Marketing Manager


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newSocial Media SpecialistThinkific4.9Toronto, ON•Remote Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company. 7 days ago·More…View all Thinkific jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ONSee popular questions & answers about Thinkific

We believe in having a transparent hiring process to provide a fair and inclusive experience to all our candidates.

Our team is dedicated to ensuring you have a great candidate experience, and that starts with outlining our hiring process from start to finish so you know what to expect every step of the way (no surprises!)—click here to learn more!


Do you strive for the thrill of taking an idea and seeing it come to life? Are you ready to interact directly with a community of engaged users? You aren’t afraid of getting hands-on and are eager to help us keep building our brand on social media. You’re looking for a big challenge that holds big opportunities—and you’ll find that at Thinkific!

As the Social Media Specialist at Thinkific, you are just as comfortable outlining a social plan as you are rolling up your sleeves to dive into content creation. Working alongside the Senior Social Media Manager, you will be responsible for creating and publishing content to grow Thinkific’s voice on our social media channels and online communities. You know how to craft compelling and unique content customized for each platform that engages and inspires an audience.


In this role, you will:

  • Plan and maintain a social content calendar, posting across YouTube, LinkedIn, Twitter, Instagram, Facebook, and any new emerging and relevant networks.
  • Create, edit, and publish content on multiple social channels, ensuring quality standards are met with creative and optimized copy
  • Engage and manage comments from our community across organic and paid social posts, fostering continued conversations
  • Engage in social listening to identify and respond to conversations where there is a natural tie in to build relationships
  • Coordinate with industry influencers and partners to optimize our social reach and engagement
  • Report on the ROI and success of each social media platform and their respective engagement of users by leveraging analytics
  • Wear your conversion optimization hat to test and optimize social messages to drive conversions and outcomes that are aligned with our company goals

To be successful in this role, you likely:

  • Have 2+ years of experience working as a social media coordinator and are looking to take your career to the next level
  • Have a strong understanding of best practices across all social media platforms, and enjoy crafting content and posts for all social platforms, including LinkedIn, Twitter, Facebook, and Instagram
  • Can demonstrate experience with live streaming tools and are comfortable with being a guest on livestreams and podcasts
  • Have past (and successful!) experience executing social media marketing and running marketing campaigns for a SaaS company

You might be the person we’re looking for if you:

  • Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
  • Have a passion for creating inspiring and helpful content to help businesses succeed
  • Are proud of past wins building community, generating traffic, and driving leads from social media marketing
  • Constantly think outside

This is an incredible role for the right candidate. We can’t wait to meet you!


About us:

We’re about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: we’re building and expanding an incredible product that empowers course creators around the globe while working collaboratively to learn and succeed together. Together, we’ve served over 50,000 course creators and more than 25 million students, and these numbers are growing each day!

Why we think you’ll like working with us:

  • Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating on a best-in-class learning platform
  • Make an impact with your work—each person has an equal opportunity to contribute to our goals and every day, we get to see how Thinkific is empowering both course creators and their students
  • Join one of the fastest-growing companies in Canada and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
  • Contribute to Thinkific’s award-winning culture—we’re one of Canada’s Most Admired Corporate Cultures and a certified Great Place to Work!
  • We offer competitive salaries, a comprehensive benefits package including health, dental, vision, and mental health coverage, and an Employee and Family Assistance Program to support the wellbeing of you and your family
  • Whether you’re at our Vancouver HQ or working from home, you’ll have the opportunity to build meaningful relationships with Thinkers on your team and across the company through team-wide events, meet and greets with new team members, and regular social events
  • Have fun with our team, even while we’re working remotely—join us for an online games session, virtual trivia and paint nights, at-home fitness challenges, or even an online coffee brewing demo!
  • Get additional health and wellness support through a lifestyle or health spending account to put your dollars where you need it most, whether that’s subsidizing your gym membership, covering out-of-pocket expenses, or getting new gear
  • Enjoy our open vacation policy and flexible work environment, because we know the importance of having a great work-life balance (and sometimes, you do your best work in slippers)
  • Learn and Grow is one of our values and we take it seriously, providing opportunities through lunch and learns, training, workshops, mentorship, and our $1500 education allowance
  • Grow your career AND your family at Thinkific—you’ll be taken care of with our parental leave top-ups as you add to your family
  • Meet the many @dogsofthinkific (and yes, they’re as cute and cuddly as they look)
  • Work with the hardware you’re most comfortable with, and upgrade or replace your system when you need to with our technology bonus
  • Get set up for success, whether that’s at the office or at home. Whether you need a monitor, laptop stand, keyboard, mouse, or even a desk, we’ll work to ensure you have what you need to do your best work
  • Be confident bringing your whole self to work—we’re proud to be an inclusive company with a diverse team and values grounded in ethics and equality
  • Here at Thinkific, we know that the different perspectives on our team have led to amazing ideas, more innovation, and, ultimately, our success as a company. Our team welcomes applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!

Social Media Specialist


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