Hello, potential applicant!
We are looking for a Director of Marketing to join Buddha Brands and its amazing portfolio of plant-powered, low sugar, and allergen-friendly products.
THE ROLE: Director of Marketing
REPORTS TO: Vice-President, Marketing
LOCATION: remote, U.S. based a plus
GET TO KNOW US:
At Buddha Brands, we exist to redefine what it means to live well. Better-for-you snacks that are made with clean ingredients full of flavor but not loaded with extra sugar. Plant powered nutrition that is good for our bodies, our taste buds and our planet. We believe that by helping our world be healthier, it can be more sustainable too. Our company culture is guided by a vibe we call, THE BUDDHA WAY, which is all about being curious, self aware and humble. We seek team members with a growth mindset, passionate about treating people and our planet as a number one priority, while building and growing memorable experiences and relationships along the journey. We are Powered by Plants and Fuelled by Purpose – come join us!
WHAT WILL YOU DO?
Reporting to the Vice-President, Marketing, the Director of Marketing will play a vital role stewarding the marketing department and championing the marketing voice on the leadership team.
As the Director of Marketing your primary responsibilities include:
· Build and drive the Buddha Brands marketing strategy and develop short & long term marketing plans to meet and exceed company growth goals
· Help build/lead multifunctional teams and identify/manage the right external agency partners to deliver the execution of plans successfully
· Manage the current business, support annual business/action planning process
· Be Chief Consumer-Love Officer: leveraging a clearly defined brand promise work hard to foster and grow consumer love
· Working with the team identify consumer insights to create product pipeline of innovation for next 3 years
· Integrate online & traditional media to build brand equity and drive sales with target audiences; strong understanding of how to use e-commerce/direct to consumer, social media & latest tech to drive consumer engagement and be disruptive online
· Develop strategy for and oversee execution of all shopper marketing including in-store activation, digital couponing, POS, etc.
· Develop strategy for and manage execution of all brand communications including digital, social, influencer, PR, website, etc.
· Derive key insights from consumer research, campaign data, and digital analytics to drive marketing, brand strategy, and creative decisions across all channels
· Build & manage annual budget effectively ; own P&L responsibility
· Fully develop and grow the marketing team through savvy hiring, continuous coaching & performance feedback
· Generate innovative ideas and insights with regards to advertising, POS, packaging, public relations, etc.
· Develop, nurture, manage, and activate key partnerships with other brands, ambassadors, and stakeholders in our community to ensure a mutually beneficial relationship driving positive results in sales and/or impact across partners
WE WANT YOU IF YOU HAVE…
· A passion and interest in helping people live better lives
VALUES CHECK – ARE WE ALIGNED? THE 3 PILLARS OF THE BUDDHA WAY
ENLIGHTENMENT: STAY CURIOUS
Be curious and embrace a learning mindset. We strive to always be better at being better, because our best can always improve.
EMPATHY: BE A HUMAN BEING
You’re not a function. You’re not a number. You’re you – a human being, working with human beings for the benefit of other human beings.
ENGAGE: GET IN THE GAME
We play to win. Our passion, accountability, and drive deliver progress. We keep it simple, stay decisive and focus on process for exceptional execution.
Expected start date: 2021-10-18
Job Types: Full-time, Permanent
Salary: $100,000.00-$150,000.00 per year
Additional pay:
Benefits:
Schedule:
Work remotely:
