Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Fri, 11 Apr 2025 22:30:04 GMT
Job description: DESCRIPTIONRe-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection-a win-win!Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives. This role is responsible for designing and delivering in-depth incentive-based programs driving long term value for advertisers and the business. The candidate will thrive in a cross-functional environment, partnering with Advertising’s internal teams to apply analytical and science-based techniques in assessing advertiser lifetime value, promotional effectiveness, and optimize offer structures to maximize business impact. The Sr Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging, ensuring a positive customer experience. To be successful, you’ll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams. You are excited to test and learn reward-based marketing strategies in a highly data-driven environment, and enthusiastic about delivering insights to partners across Ads Marketing, Finance, Product and Tech.Key job responsibilities
- Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
- Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
- Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
- Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
- Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.
Key job responsibilities
- Bachelor’s degree in marketing, business, communication or other related field
- Experience managing incentive-based programs in a lifecycle marketing context
- 5+ years’ of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social
- 1+ years’ of experience creating and deploying marketing reward or loyalty-based campaigns, developing tailored messaging catered to customers
- Intermediate experience using Excel in manipulating data and building analytical insights
- Experience presenting metrics and progress to goal to senior leadership
- Excellent oral and written communication skills and ability to partner and influence others
- Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable date
BASIC QUALIFICATIONS– * Bachelor’s degree in marketing, business, communication or other related field
– * Experience managing incentive-based programs in a lifecycle marketing context
– * 5+ years’ of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social
– * 1+ years’ of experience creating and deploying marketing reward or loyalty-based campaigns, developing tailored messaging catered to customers
– * Intermediate experience using Excel in manipulating data and building analytical insights
– * Experience presenting metrics and progress to goal to senior leadership
– * Excellent oral and written communication skills and ability to partner and influence others
– * Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable datePREFERRED QUALIFICATIONS– * 2+ years managing a rewards or loyalty program including product implementation and communications plan
– * Intermediate experience with SQL in performing data extractions and analysis
– * Experience leveraging large data sets for customer segmentation, targeting, experimentation and analysis
– * Strong execution capability with highest standards and in a rapidly evolving business
– * Experience in B2B, high-tech products/servicesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon Ads offers digital advertising solutions to help customers find and discover products. They are looking for a Sr Promotions Marketing Manager to drive adoption of advertising products through incentive-based programs. The role involves designing and implementing promotions, analyzing their effectiveness, and collaborating with internal teams. The ideal candidate will have a background in digital marketing, experience in managing incentive-based programs, and strong communication and analytical skills. Key qualifications include a bachelor’s degree in marketing or related field, experience in digital marketing and loyalty-based campaigns, and proficiency in Excel. Preferred qualifications include experience with rewards programs, SQL, and customer segmentation. Amazon is an equal opportunity employer committed to fostering a diverse and inclusive workplace.